| name | ad-copywriting-formulas |
| description | ad Copy Writing when Verification Formula(AIDA, PAS, BAB, 4Ps, SLAP, FAB)and Per-channel Character limit , Psychology Trigger Pattern Copy Extended Skill. 'Copy Formula', 'line Formula', ' Framework', 'AIDA application', 'PAS Copy', 'CTA Pattern' etc. Copy Writingof Structure . , Copy Writing Campaign total Planning of . |
Ad Copywriting Formulas — Advertising Copy Persuasion Formula Library
Proven persuasion formulas, psychological triggers, and per-channel constraint references used by the copywriter agent when writing copy.
subject Agent
copywriter — of Formulaand Pattern Copy Writingin apply.
7vs Formula
1. AIDA (Attention → Interest → Desire → Action)
ad Copy Structure.
| | technique | when ( ) |
|---|
| A Attention | when | , , vs | " 7 " |
| I Interest | | , Story, | " whenbetween Design" |
| D Desire | | , , before | "12 in 8% " |
| A Action | | , , | " when 30 " |
** channel**: page, SNS Copy, , video
2. PAS (Problem → Agitate → Solution)
. before adin .
| | technique | when ( SaaS) |
|---|
| P Problem | when | Targetof Current | " in 12whenbetween and ?" |
| A Agitate | amplified | when and | " whenin and..." |
| S Solution | when | = | "photography . ric" |
** channel**: search ad, banner,
3. BAB (Before → After → Bridge)
of before Structure.
| | technique |
|---|
| B Before | Current () | " after " |
| A After | (before) | "in , and and whenbetween" |
| B Bridge | () | "[] " |
** channel**: Brand video, SNS Story, Copy
4. 4Ps (Promise → Picture → Proof → Push)
| Role |
|---|
| Promise | core — "3 in " |
| Picture | and Visualization — " and naturally " |
| Proof | when — " 87% OPIC IM2 " |
| Push | — " etc. 50% " |
5. SLAP (Stop → Look → Act → Purchase)
digital banner/ .
| Character limit | Role |
|---|
| S Stop | 5 within | — number//vs |
| L Look | 15 within | when — core 1 |
| A Act | 10 within | Verification — ric |
| P Purchase | CTA | before — " when" |
6. FAB (Feature → Advantage → Benefit)
during of Copy conversion.
| description | when ( ) |
|---|
| F Feature | | "40dB " |
| A Advantage | of of | "from " |
| B Benefit | | " of to" |
7. Star-Chain-Hook
Storytelling .
| Role |
|---|
| Star | (= Target or ) etc. |
| Chain | /to |
| Hook | CTA |
Psychology Trigger Pattern
| Trigger | | Copy Pattern | of |
|---|
| **** | whenbetween | " ", "48whenbetween " | |
| **** | | " 100", " " | |
| ** ** | and | "50 Selection", " 4.9" | |
| **** | before | "of 95% ", " " | when |
| **** | | " 30", " " | |
| **** | of before | "98% " vs "2% " | |
| **** | comparison | " 89,000 → 39,000" | |
Per-channel Character limit Reference
search ad
| Platform | | vs Character limit | optimal Character limit |
|---|
| Google Ads | 1~3 | 30 | 20~25 |
| Google Ads | description 1~2 | 90 | 60~80 |
| SA | | 15 | 12~14 |
| SA | description | 45 | 35~40 |
SNS ad
| Platform | element | vs | optimal |
|---|
| Meta (FB/IG) | Text | | 125 ( before) |
| Meta | line | 40 | 27 |
| | 25 | 20 |
| description | 45 | 35 |
video ad
| type | whenbetween | core Message when | () |
|---|
| 6seconds | 0~3seconds | 10~15 |
| st | 15seconds | 0~5seconds ( before) | 30~40 |
| st | 30seconds | 0~5seconds | 60~80 |
CTA Pattern Library
| | duringbetween | |
|---|
| Information | " " | " " | " Verification" |
| " when" | "" | " " |
| before | "in " | " " | " " |
| to | " to" | " " | " " |
| "of" | " " | " " |
of st
