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Research competitors and produce a positioning + messaging comparison with content gaps, opportunities, threats, and a sales battlecard. Use when the user says "competitive analysis", "battlecard", "how do we compare to X", or is preparing for a launch/sales enablement.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Generate compounding article ideas mapped to the three topical authority pillars (Growth Architecture, Customer Acquisition Systems, Content & SEO as Distribution). Use for any ideation, content brainstorm, or "what should I write about" request.
Build a falsifiable Ideal Customer Profile from interviews, data, and competitor signals. Use when the user says "build an ICP", "who should we sell to", "refine our ICP", "define our customer segment", or is kicking off any growth motion without a clear ICP.
Audit a landing page for message-match, hierarchy, scannability, and conversion design; produce a rewritten version with annotated fixes. Use when the user says "review our landing page", "optimize this page for conversion", "rewrite our homepage hero", or is about to run paid traffic to a page.
Convert raw content (notes, research, blog posts) into a publish-ready LinkedIn article (.docx) with embedded charts and SEO optimization. Use when the user says "turn this into a LinkedIn post/article", "make this LinkedIn-ready", or is preparing a distribution-ready version of a piece.
Generate paid ad variants (hook/body/CTA) for Meta, LinkedIn, Google, and X with an angle ladder and platform-aware formatting. Use when the user says "write ad copy", "generate ads for <platform>", "we need ad variants", "angle test", or is launching / refreshing a paid campaign.
Keyword research, site audit, content-gap analysis, and a prioritized SEO action plan. Use when the user says "SEO audit", "keyword research", "find content gaps", "why isn't our site ranking", or is planning organic growth.
| name | competitive-scout |
| description | Research competitors and produce a positioning + messaging comparison with content gaps, opportunities, threats, and a sales battlecard. Use when the user says "competitive analysis", "battlecard", "how do we compare to X", or is preparing for a launch/sales enablement. |
| status | wrapper |
| upstream | marketing:competitive-brief |
Wrapper around marketing:competitive-brief, shaped for growth-team use: positioning-gap maps, messaging ladder comparison, and ad-ready angle list.
competitive-brief.md — the full analysisbattlecard.md — 1-page sales toolunclaimed-angles.md — feed into Paid Ads GeneratorUnclaimed angles → Paid Ads Generator + Landing Page Optimizer. Battlecard → sales team + used by Case Study Builder for framing.