Write sales copy that converts — landing pages, VSLs, emails, headlines, CTAs, Meta ads, upsell sequences, and anything persuasive. Use this skill whenever the user asks to write, rewrite, punch up, or critique sales copy, direct response copy, VSLs, TSLs, email sequences, ad creative, headlines, CTAs, or landing pages. Also trigger for requests like 'write copy for my offer', 'improve my headline', 'write a subject line', 'help me sell X', or any task involving persuasive writing for commercial purposes. Applies the proven frameworks of Schwartz, Hopkins, Ogilvy, Halbert, Caples, Sugarman, and Collier.
Review and copychief sales copy, VSLs, emails, ads, and landing pages using direct response principles from top copywriters (Carlton, Halbert, Makepeace, Georgi, Schwartz, etc.). Use this skill whenever the user asks to review copy, copychief something, critique sales copy, improve a VSL, check an email sequence, review ad copy, audit a funnel, or anything involving evaluating and improving direct response marketing copy. Also trigger when the user shares a Google Doc or document and asks for feedback on sales or marketing material.
Write high-converting Meta (Facebook + Instagram) ad copy — primary text, headlines, descriptions, and UGC/video ad scripts. Use this skill whenever the user asks to write, rewrite, or brainstorm Meta ads, Facebook ads, Instagram ads, ad hooks, ad captions, ad primary text, UGC scripts, video ad scripts, talking head scripts, ad angles, ad variations, scroll-stopping hooks, or ad creative for social media. Also trigger for 'write me an ad', 'ADHD hook ad', 'in-feed VSL script', or any task involving creating paid social ad copy. Does NOT handle compliance review or non-ad copy types like landing pages, emails, or full VSLs.
Check ad copy, landing pages, VSLs, and emails for platform compliance issues — Meta/Facebook, Google, TikTok, YouTube, and ClickBank. Use this skill whenever the user asks to check compliance, run a compliance audit, review copy for platform policy violations, check if copy will get banned or flagged, audit for Meta/Facebook ad policy, or scan for trigger words. Also trigger for 'is this compliant', 'will this get rejected', 'check for banned words', 'platform policy check', or any task involving reviewing direct response copy against advertising platform rules.
Write high-converting short-form landing page copy — bridge pages, pre-sell pages, and landers that sit between ads and VSLs/offers. Use this skill whenever the user asks to write, rewrite, or brainstorm landing page copy, lander copy, bridge page copy, pre-sell page copy, or any short-form page designed to drive clicks through to a VSL, video, or offer. Also trigger for 'write me a landing page', 'lander for my offer', 'bridge page copy', or any task involving creating a short page that warms traffic and drives clickthrough. Does NOT handle long-form sales pages, VSLs, or advertorials — use separate skills/approaches for those.