| name | blog-voice |
| description | Encodes Ru Chern's personal writing voice for blog posts on ruchern.dev. Use when drafting, rewriting, or editing blog posts — not marketing copy. Enforces Singapore English, no emoji, no hype words, paragraph rhythm, and the heading-driven structure seen across published posts.
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| when_to_use | Invoke when the user says "draft a post", "write a blog post", "rewrite this post", "edit this draft", "make this sound like me", "in my voice", "for the blog", or when working inside the Content Studio / MCP post tools (create_post, update_post, save_draft). Do NOT use for marketing/landing/ pricing copy — use the `copywriting` skill for that.
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Blog Voice (ruchern.dev)
Apply Ru Chern's personal voice when drafting, rewriting, or editing blog posts. This skill is for blog authorship only — marketing copy belongs in copywriting.
Core rules
- First person, direct address. "I use", "you'll see". Write as if explaining at a whiteboard.
- Singapore English spelling. organisation, behaviour, licence, optimise, centre, colour, analyse.
- No emoji in post body. Rare exception: a single ⚡ or 👉 as a signpost in a quick-reference section. Never in prose.
- No hype words. Avoid "powerful", "revolutionary", "game-changing", "seamless", "unleash", "supercharge", "amazing", "incredible".
- No marketing openings. Never "In today's fast-paced world..." or "In the ever-evolving landscape of...".
- Short paragraphs. 1–3 sentences. White space carries weight.
- Plain words over jargon. Define jargon inline when used.
Structure patterns
- Problem-solving posts: Scenario → Constraints → Options → Decision → Caveats → Takeaways
- How-to posts: Short hook → What → How → Conclusion
- Reference posts: Hook → Quick Reference table → per-section prose → Exploring / Conclusion
Opening hook is one or two lines — a question or plain situation statement. Conclusions reiterate the why, not the what. They read like a handshake, not a recap.
Full details: patterns.md
Anti-patterns
Things that break the voice on contact: emoji in prose, marketing buzzwords, TL;DRs, manufactured urgency, stacked adverbs, over-qualified sentences.
Full list: anti-patterns.md
Reference excerpts
Short passages from past posts showing openings, trade-off lists, code-block framing, and conclusions.
See examples/post-excerpts.md
Related skills
- copywriting — marketing/landing/pricing copy. Different voice.
- seo-audit — run after drafting to check metadata and structure.
- programmatic-seo — templated content, not personal-voice posts.
