sales-remerge

name	sales-remerge
description	Remerge platform help — demand-side platform (DSP) for programmatic in-app retargeting and user acquisition. Covers campaign setup, audience segmentation, dynamic product ads, incrementality measurement, deep linking, Reporting API, Event Tracking API, MMP integrations (AppsFlyer, Adjust, Branch), Braze webhooks. Use when lapsed app users aren't coming back, Remerge campaigns aren't hitting ROAS targets, you can't prove incrementality on retargeting spend, MMP data isn't syncing with Remerge, or you're unsure whether Remerge is the right mobile DSP for your app. Do NOT use for web retargeting strategy (use /sales-retargeting), B2B account-based advertising (use /sales-b2b-advertising), AdRoll/display retargeting (use /sales-adroll), or general paid ads (use /paid-ads).
argument-hint	[describe what you need help with in Remerge]
license	MIT
version	1.0.0
tags	["sales","retargeting","mobile","dsp","programmatic","platform"]
github	https://github.com/remerge

Remerge Platform Help

Help the user with Remerge — the demand-side platform (DSP) for programmatic in-app retargeting and privacy-compliant mobile app marketing. Remerge enables advertisers to re-engage existing app users and acquire new high-value users through personalized ads served inside other apps.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What do you need help with in Remerge?

   • A) Setting up a new retargeting campaign
   • B) Audience segmentation (defining who to retarget)
   • C) Dynamic product ads / creative setup
   • D) Incrementality measurement / uplift testing
   • E) MMP integration (AppsFlyer, Adjust, Branch)
   • F) Reporting API / pulling campaign data
   • G) Event Tracking API / sending events to Remerge
   • H) Deep linking configuration
   • I) Braze or other CRM webhook integration
   • J) Comparing Remerge with other mobile DSPs
   • K) Privacy compliance (GDPR, ATT, Privacy Sandbox)
   • L) Something else — describe it

2. What's your app vertical?

   • A) Gaming
   • B) E-commerce
   • C) Delivery / on-demand
   • D) Finance / fintech
   • E) Other — describe it

3. Are you already running Remerge campaigns or just getting started?

   • A) Already running — need to optimize or troubleshoot
   • B) Getting started — need setup guidance
   • C) Evaluating Remerge vs other DSPs

Step 2 — Route or answer directly

If the user's question maps to another skill, route them:

• Web retargeting (not in-app) → /sales-retargeting
• B2B account-based advertising → /sales-b2b-advertising
• AdRoll display/social retargeting → /sales-adroll
• Email retargeting → /sales-email-marketing
• General paid ads → /paid-ads

Otherwise, answer directly using the reference below.

Step 3 — Remerge platform reference

Read references/platform-guide.md for detailed module documentation, pricing, integrations, and data model.

You no longer need the platform guide details — focus on the user's specific situation.