| name | hero-video-builder |
| description | Generate cinematic Amazon A+ Premium hero video using Higgsfield Veo 3.1 / Sora 2 / Cinema Studio. Use when running `hero-video-builder {ASIN}` or when A+ Premium needs a top-of-page hero video that's higher production than UGC. |
hero-video-builder — Cinematic A+ Premium Hero Video
For brands that qualify for A+ Premium and want a hero video that stops the scroll on the product detail page — cinematic, ad-quality, not UGC.
Prerequisites
- Higgsfield MCP
- Product reference image
- Brand identity (color palette, mood, tone)
Invocation
hero-video-builder {ASIN}
hero-video-builder {ASIN} --duration=15 --model=veo-3
hero-video-builder {ASIN} --style=cinema-studio # use Cinema Studio preset for max polish
Output
/tmp/cro-content/{ASIN}-hero-video.mp4 + scene breakdown.
Phase 1 — Concept
Cinematic structure (10-15s):
- 0-3s: Establishing shot (product in hero context)
- 3-8s: Detail / use moment (close-ups, slow motion)
- 8-12s: Lifestyle reveal (product + person)
- 12-15s: Brand close (logo + tagline)
Pull tone/style from research brief and brand guidelines.
Phase 2 — Generate
Models, ranked by quality:
- Veo 3.1 — top-tier cinematic
- Sora 2 — second-tier cinematic
- Cinema Studio preset — Higgsfield's curated cinema look
- Kling 3.0 — fallback
Single best output. No multi-model spread by default.
Phase 3 — Output
# Hero Video — {ASIN}
**Duration:** {N}s | **Model:** {model} | **Aspect:** 16:9
## Scene Breakdown
| Time | Shot | Description |
|------|------|-------------|
| 0-3s | Establishing | {} |
| 3-8s | Detail | {} |
| ... | ... | ... |
## Output

## A+ Premium Spec
- Aspect: 16:9
- Resolution: 1920×1080 minimum
- Length: ≤45s for A+ Premium video module
- Audio: ambient music + minimal voiceover
## Recommended Next Skill
- Validate scannability: `aplus-comprehension {ASIN}`
- Embed in A+ Premium: `aplus-module-generator {ASIN} --premium`
Reference Files
- Higgsfield docs — Cinema Studio + Veo + Sora
- Vault:
CRO-Knowledge-Base/02-visual-content/a-plus-content.md (A+ Premium video)
Quality Bar
When to Use vs ugc-video-creator
- Hero video = cinematic, A+ Premium, brand-forward
- UGC = handheld, authentic, ad/SBV/feed
Auto-Triggers
aplus-premium-build calls it
- User asks "make A+ hero video" / "cinematic video for {ASIN}"