| name | israeli-grocery-price-intelligence |
| description | Access and compare Israeli supermarket prices using mandatory Price Transparency Law data feeds. Use when user asks about "supermarket prices Israel", "price comparison Shufersal", "Rami Levy prices", "grocery prices", "Price Transparency Law", "shopping list optimizer", "food costs Israel", or "השוואת מחירי סופר". Covers chain-specific XML feed parsing, cross-chain price comparison, shopping list optimization, price trend tracking, and restaurant ingredient cost analysis. Do NOT use for restaurant operations (use israeli-restaurant-ops) or non-food retail prices. |
| license | MIT |
| allowed-tools | Bash(python:*) WebFetch |
| compatibility | Works with Claude Code, OpenClaw, Cursor. OpenClaw recommended for scheduled price monitoring and automated shopping list optimization. |
Israeli Grocery Price Intelligence
Instructions
Fastest path for a non-developer: ready-made comparison apps
If the user just wants to know where a product or basket is cheapest (and is not building an automated pipeline), point them at the consumer price-comparison services that already parse these feeds, no code required:
Use the raw-feed / MCP path below when the user needs automation, a custom shopping-list optimizer, trend tracking, or restaurant cost analysis that the consumer apps don't offer.
Preferred (for automation): Use the Supermarket Prices MCP Server
If the user has the supermarket-prices MCP server installed, use it instead of manually fetching XML feeds. The MCP handles authentication, CSRF tokens, SSL issues, and platform quirks automatically.
Install instructions: https://agentskills.co.il/he/mcp/supermarket-prices
Available MCP tools:
list_chains -- list all ~35 chains with data source info (web / publishprice / FTP)search_products -- search by product name or barcodecompare_prices -- cross-chain price comparison, sorted cheapest firstget_promotions -- current sales and promotions per chainget_store_data -- store locations, filterable by cityget_chain_files -- browse raw XML price filesget_xml_schema_info -- reference docs for the XML schema and fields
If the MCP is available, skip Steps 1-2 and use MCP tools directly for Steps 3-6. If the MCP is not installed, fall back to the manual XML feed approach below.
Step 1: Access Supermarket XML Feeds (Manual Fallback)
Under the Promotion of Competition in the Food and Pharma Sector Law (חוק קידום התחרות בענפי המזון והפארם, 2014, in force since 2015), Israeli supermarket and pharmacy chains with 3+ stores must publish product prices as XML files. The "Pharma" in the law name is why Super-Pharm and Good Pharm publish too, but pharmacy feeds cover drugstore SKUs (toiletries, OTC, baby food) only, not fresh produce or dairy.
- Available data files per chain (filename prefixes per the government spec):
- PriceFull -- full snapshot of the product catalog with prices
- Price -- delta updates between full snapshots
- PromoFull + Promo -- full snapshot and deltas of current sales and promotions
- StoresFull + Stores -- store locations and details
- File naming format:
Price{Full}<ChainId>-<StoreId>-<yyyyMMddHHmm>.xml.gz where ChainId is the 13-digit Israeli EAN prefix and the timestamp is the file generation moment in Israel time
- Full snapshots typically refreshed daily (overnight, 01:00-05:00 IL time); delta files may be pushed several times per day
- See
references/chain-feeds.md for per-chain endpoints, access methods, and Cerberus authentication
Chains publish through three platforms (not individual domains):
| Platform | URL | Chains |
|---|
| Shufersal Direct | https://prices.shufersal.co.il | Shufersal |
| Carrefour Israel Direct | https://prices.carrefour.co.il | Carrefour Israel (operates Carrefour, Mega, and Yeinot Bitan branded stores under one Electra franchise) |
| Cerberus (PublishedPrices) | https://url.publishedprices.co.il/login | Rami Levy, Yochananof, Victory, Osher Ad, Tiv Taam, Hazi Hinam, Mega (legacy feed), Dor Alon, Super-Pharm, Good Pharm, and ~20 more smaller chains. Total ~30 chains across this platform |
The previously separate "Nibit (Matrix)" platform at matrixcatalog.co.il is no longer reachable (the host times out as of 2026). Victory and other chains formerly published there now publish through the Cerberus platform.
Cerberus requires real authentication, not just a URL fetch. A GET on the file directory without an active session returns the login HTML, not data. The flow is: GET /login → parse the <meta name="csrftoken"> value AND keep the response cookie → POST /login with username=<chain-code>, password=<password-or-empty>, csrftoken=<value> → reuse the cookie for /file/json/dir to list files and /file/d/<filename> to download. See references/chain-feeds.md for the full flow and per-chain credentials.
Step 2: Parse Chain-Specific Data Formats
Each chain publishes in a slightly different XML schema. Major chains:
| Chain | Hebrew Name | Platform | Notes |
|---|
| Shufersal | שופרסל | Direct (prices.shufersal.co.il) | Largest chain (~400 stores across Shufersal Deal, Sheli, Yesh, and Express banners), most structured data |
| Rami Levy | רמי לוי | Cerberus | Known for low prices, 50+ stores |
| Yochananof | יוחננוף | Cerberus | Central Israel focus |
| Victory | ויקטורי | Cerberus | Independently owned (Ravid family, publicly traded VCTR.TA), 60+ stores; completely separate from Carrefour Israel. Since Aug 2025 it operates several banners (Victory, Victory Local, Victory City, Victory Plus) plus Victory Online, which can carry different prices, treat each banner as a distinct store when matching and comparing |
| Carrefour Israel | קרפור ישראל | Direct (prices.carrefour.co.il) | Electra Consumer Products franchise; operates Carrefour, Mega, and Yeinot Bitan branded stores in parallel (not all stores converted to Carrefour) |
| Osher Ad | אושר עד | Cerberus (username: osherad, no password) | Discount chain, 20+ large-format stores |
| Tiv Taam | טיב טעם | Cerberus | Non-kosher items available; merged with East & West Import & Marketing Dec 2024 |
Use scripts/parse_price_xml.py to parse feeds into normalized JSON format.
Key fields: item_code, item_name, manufacturer, price, unit_price, quantity, unit_of_measure, is_weighted, update_date
Weighted-item math: when bIsWeighted=1, ItemPrice is the price per kilogram, NOT the price of the package on the shelf. Quantity may be empty or fractional. Cross-chain comparisons must compare per-kg unit prices for these items, otherwise a 250g pack at 12 NIS/kg (= 3 NIS at the till) looks more expensive than a 1kg pack at 11 NIS/kg.
Step 3: Cross-Chain Price Comparison
Match products across chains by:
- Barcode (most reliable, Israeli standard barcode prefix 729)
- Item name + manufacturer (fuzzy matching for naming differences)
- Item code (chain-specific, less reliable for cross-chain)
Generate comparison table for specific products:
- Calculate: cheapest chain, average price, price spread (max-min)
- Handle store-specific pricing (same chain may have different prices by location)
Step 4: Optimize Shopping Lists
Given a shopping list, find the cheapest option:
- Single-store: cheapest store for entire basket
- Multi-store: optimal split across 2-3 nearby stores (minimize cost + travel)
Factor in current promotions from the PromoFull feed. Each promotion has a RewardType that controls how the discount applies (1 = flat discounted price, 2 = fixed price for N units, 3 = Nth-item discount, etc.), plus MinQty / MaxQty thresholds, an optional MinPurchaseAmnt, and a ClubId. A non-zero ClubId means the discount applies only to chain club members (Shufersal Sofash, Rami Levy club, etc.) and should NOT be applied to a guest basket. Handle substitutions: suggest cheaper alternatives for similar products.
Calculate total basket cost per scenario. Consider user preferences: kosher requirements, organic options, brand preferences.
Step 5: Track Price Trends
Monitor prices over time for tracked products:
- Alert on significant changes (>10% increase or decrease)
- Weekly price trend report for tracked categories
- Track inflation patterns by food category
- Compare against CPI food component data
Step 6: Restaurant/Catering Ingredient Cost Analysis
For restaurant owners: calculate ingredient costs from supermarket data.
- Input: recipe with ingredients and quantities
- Output: cost per serving based on cheapest available prices
- Track ingredient cost trends over time
- Alert when key ingredient prices spike
- Generate monthly cost report for menu pricing decisions
Examples
Example 1: Compare Milk Prices Across Chains
User says: "What's the cheapest place to buy Tnuva 3% milk 1 liter?"
Actions:
- Query PricesFull feeds from all chains for item (barcode matching)
- Compile prices per chain and store location
- Apply any active promotions from PricesPromotions
- Generate comparison table sorted by price
Result: Cheapest: Rami Levy at 5.90 NIS, Osher Ad at 6.10 NIS, Shufersal at 6.50 NIS (but 2-for-10 promo active). With Shufersal promo, buying 2 = 5.00 NIS each. Recommendation: Shufersal if buying 2+, Rami Levy for single.
Example 2: Optimize Weekly Shopping List
User says: "Here's my shopping list for the week, find me the cheapest option near Ramat Gan"
Actions:
- Parse shopping list (15 items)
- Find prices at chains with stores near Ramat Gan
- Calculate: single-store (Rami Levy: 285 NIS, Shufersal: 310 NIS, Yochananof: 295 NIS)
- Calculate: optimal 2-store split (Rami Levy + Shufersal with promos: 262 NIS)
- Suggest 3 substitutions saving additional 18 NIS
Result: Best single-store: Rami Levy at 285 NIS. Optimal split: Rami Levy (10 items, 195 NIS) + Shufersal (5 items with promos, 67 NIS) = 262 NIS. Total savings vs single-store: 23 NIS.
Example 3: Track Ingredient Costs for Restaurant Menu
User says: "Track the cost of ingredients for my shakshuka dish, tomatoes, eggs, onions, peppers, spices"
Actions:
- Identify matching products in price feeds (fresh tomatoes, eggs size L, yellow onions, bell peppers, cumin, paprika)
- Find cheapest per ingredient across chains
- Calculate cost per serving (2 eggs, 3 tomatoes, 1 onion, 1 pepper, spices)
- Set up weekly price monitoring for these ingredients
- Generate baseline cost report
Result: Current cost per serving: 8.40 NIS (cheapest chain combination). Eggs are 32% of cost. Price alert configured, you'll be notified if any ingredient price changes >10%.
Bundled Resources
References
references/chain-feeds.md -- Per-chain feed endpoints organized by platform (Shufersal Direct, Carrefour Direct, Cerberus / PublishedPrices). Includes XML schema documentation, update schedules, and known format variations. Consult when accessing chain data in Steps 1-2.
Scripts
scripts/parse_price_xml.py -- Parses Israeli supermarket XML price feeds into normalized JSON. Supports Shufersal, Rami Levy, and other chain formats. Handles gzipped XML files and character encoding. Run: python scripts/parse_price_xml.py --help
Recommended MCP Servers
| MCP | What It Adds |
|---|
| Israeli Supermarket Prices | Wraps the Price Transparency Law feeds across ~35 chains. Handles Shufersal direct, Carrefour publishprice, and Cerberus FTP transports automatically. Use it instead of the manual XML steps when available. |
| Shufersal MCP | Adds cart automation on shufersal.co.il (search, add to cart, recipe-to-cart). Complements price intelligence with the actual checkout flow. |
Gotchas
- Most chains do NOT have their own
prices.X.co.il domain. Rami Levy, Yochananof, Victory, Osher Ad, Tiv Taam, and ~20 other chains all publish through the Cerberus platform at url.publishedprices.co.il. Agents that fabricate per-chain URLs will get connection errors. Always consult references/chain-feeds.md for verified endpoints.
- Cerberus is NOT a static file server. A naive
curl https://url.publishedprices.co.il/file/d/PriceFull...xml.gz returns the login page (HTTP 200 with HTML, not the file). You must first GET /login, parse the csrftoken from the <meta name="csrftoken"> tag, keep the response cookie, then POST /login with the chain username, an empty password if the chain is public, and the csrftoken. Only then do file listing and download endpoints return data.
- The legacy "Nibit (Matrix)" platform at
matrixcatalog.co.il/NBCompetitionRegulations.aspx is no longer reachable as of 2026 (curl times out after 10s). Victory and other chains that previously published there now use Cerberus. Skills or agents still pointing at matrixcatalog.co.il will fail.
- Prices in Israel include VAT (18%) by default, unlike US prices which are pre-tax. The 18% rate has been in effect since 1 Jan 2025 (raised from 17%); a proposed Jan 2026 increase to 19% was rejected in the Knesset budget vote. Agents trained before 2025 may "correct" 18% back to 17%, they should not. Agents may also perform cost comparisons that double-count or ignore VAT depending on their training data assumptions.
- Israeli product barcodes use the 729 country prefix, but some imported products retain their original country barcode. Agents may fail cross-chain matching when the same product has different barcode formats across chains. Store-brand items often use internal codes starting with
2 and cannot be cross-matched at all.
- Promotions with
ClubId != 0 are restricted to chain club members (Shufersal Sofash, Rami Levy club, Yochananof Club, etc.) and should NOT be applied to a generic basket-cost estimate. Many naive agents ignore ClubId and report inflated savings.
- "Mega" and "Yeinot Bitan" did not fully rebrand to Carrefour. The Electra Consumer Products franchise (April 2022, 20-year term) operates all three banners in parallel; some stores were converted to Carrefour, others retained the Mega or Yeinot Bitan banner. A legacy "Mega" feed still exists on Cerberus alongside the Carrefour Direct portal. "Victory" is a completely separate, independently owned company (Ravid family, VCTR.TA). Agents may still confuse these as related entities. Since Aug 2025 Victory runs multiple banners (Victory, Victory Local, Victory City, Victory Plus, and Victory Online) that can price the same SKU differently, so a single "Victory" price is no longer safe to assume, key the comparison on the specific banner/store, not on "Victory" as one entity.
- Pharmacy chains (Super-Pharm, Good Pharm) ARE covered by the law and publish through Cerberus, but their SKU range is drugstore items (toiletries, OTC, baby food) without fresh produce, dairy, or meat. Don't try to price-compare milk at Super-Pharm.
- Promotions in Israeli supermarkets often have conditions agents miss: "buy 2 get discount" (2 b-X shekel) is
RewardType=2 with MinQty=2; "buy 3 pay for 2" is RewardType=3; some have MinPurchaseAmnt thresholds; regional promotions apply only to specific store IDs.
Reference Links
| Source | URL | What to Check |
|---|
| Wikipedia, Promotion of Competition in Food and Pharma Law (Hebrew) | https://he.wikipedia.org/wiki/חוק_קידום_התחרות_בענפי_המזון_והפארם | Plain-language summary, legislative history, recent amendments |
| Wikipedia, List of supermarket chains in Israel | https://en.wikipedia.org/wiki/List_of_supermarket_chains_in_Israel | Current chain ownership, store counts, brand consolidations |
| Shufersal Direct Portal | https://prices.shufersal.co.il | Live PriceFull/PricesPromotions/Stores feeds for Shufersal |
| Cerberus PublishedPrices Portal | https://url.publishedprices.co.il/login | Live feeds for Rami Levy, Yochananof, Victory, Tiv Taam, Osher Ad, Mega, and ~25 other chains |
| Carrefour Israel Direct Portal | https://prices.carrefour.co.il | Live feeds for Carrefour / Mega / Yeinot Bitan stores |
| OpenIsraeliSupermarkets, community parsers | https://github.com/OpenIsraeliSupermarkets | Reference Python scrapers and parsers used by the community. The active library is il-supermarket-scraper (PyPI), which handles Cerberus CSRF login, chain-code lookup, file listing, and decompression |
| Wikipedia, Taxation in Israel | https://en.wikipedia.org/wiki/Taxation_in_Israel | Current Israeli VAT rate (18% since 1 Jan 2025), includes historical rate changes |
Troubleshooting
Error: "XML feed download failed"
Cause: Chain's price transparency server is temporarily down or URL has changed.
Solution: Check if the chain updated their feed URL (this happens occasionally). The Cerberus platform occasionally has SSL certificate issues; try HTTP if HTTPS fails. Feeds are typically most reliable in the morning hours (updated overnight). See references/chain-feeds.md for current URLs.
Error: "Product not found in cross-chain comparison"
Cause: Product naming or barcode differs across chains.
Solution: Try matching by barcode first (most reliable). If barcode match fails, use fuzzy name matching with manufacturer. Some chains use different product names for the same item (e.g., "חלב תנובה 3%" vs "חלב 3% תנובה").
Error: "Price data outdated"
Cause: Using cached data from a previous day or the chain hasn't updated yet.
Solution: Check the UpdateDate field in the XML feed. Most chains update overnight. If data is >24 hours old, force a fresh download. Promotions feed updates may lag behind PricesFull updates.
Error: "Shopping list optimization slow"
Cause: Comparing all items across all chains and all stores is computationally expensive.
Solution: Limit comparison to chains with stores within a configurable radius (default: 5 km). Pre-filter by chains the user actually shops at. Use cached price data instead of fetching fresh for every optimization.
Error: "Cerberus platform returns empty page or login prompt"
Cause: Cerberus requires an authenticated session, not a one-shot URL fetch. The most common failure mode is omitting the CSRF token or the session cookie.
Solution: Follow the full Cerberus auth flow documented in references/chain-feeds.md: GET /login, extract the csrftoken <meta> value AND save the cookie from the response, POST /login with username=<chain-code>, password= (empty for public chains), and csrftoken=<value>, reuse the cookie for /file/json/dir and /file/d/<filename>. Add a ≥1s delay between requests and use a realistic User-Agent header, Cerberus throttles aggressive listing.
