| name | internal-link-reallocator |
| description | Find internal-linking opportunities to push authority from a strong "donor" page to a weaker "target" page. Use when the user says "internal links to boost a page", "reallocate link equity", "which pages should link to X", "help page B rank by linking from A", "internal link audit for a target page", or names a donor and target page with GSC data. Works standalone from GSC exports the user provides.
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Internal Link Reallocator
Given a strong donor page (A) and an underperforming target page (B), recommend specific internal links — with anchor text grounded in real query data — that route relevance and authority from A toward B. Internal links are the most controllable ranking lever: no outreach, no waiting, just edits you own.
Input
- The target page B the user wants to boost (URL + topic/primary query).
- A donor pool: either one named donor page A, or a GSC Page-level export so you can find the best donors automatically.
- A GSC Query + Page export so you can ground anchor text in queries pages actually rank for:
Query, Page, Clicks, Impressions, CTR, Position.
If the user only names a target, offer to scan their export and surface the best donor candidates.
What makes a good donor
A donor should be:
- Topically related to B (shares queries or is in the same topic cluster).
- Authoritative — strong rankings / clicks itself (it has equity to pass).
- Not already linking to B (ask the user, or note the assumption).
- Contextually able to mention B's topic naturally in body copy (not a footer/nav link — in-content links carry more weight).
Steps
- Profile the target B. From the export, list B's primary query, its striking-distance queries (pos 11–20), and the terms it wants to rank for. These define the anchor text you're aiming for.
- Identify/score donors. For the named donor A (or each candidate), check topical overlap with B and its own strength (clicks, average position). Rank donors by
strength × topical_relevance.
- Derive anchor text from data, not guesses. For each donor→target link, propose anchor text that is:
- A query B is trying to rank for (so the link reinforces B's target term), and
- A phrase that fits A's content naturally (use A's own ranking queries to find a sentence where the anchor belongs).
- Vary anchors across donors (exact, partial, and descriptive) to stay natural — never identical exact-match on every link.
- Specify placement. Recommend in-body placement and, where you can infer it, the section/context of A where the mention fits.
Output
A link plan table:
| Donor page (A) | Donor strength | Suggested anchor text | Why this anchor | Placement note |
|---|
Each anchor must trace back to a real query (cite the query and its position for B). Add: a one-line statement of B's primary target query, the recommended number of links (typically 3–6 strong donors beats 20 weak ones), and a caution to keep anchors varied and the links genuinely contextual. If no strong topical donor exists, say so plainly — the real recommendation may be to create more cluster content rather than force unrelated links.
