gtm-research

name	gtm-research
description	Market research and competitive analysis — understand the landscape before launch
argument-hint	[product-name or research-topic]
user-invocable	true
allowed-tools	Read, Grep, Glob, WebSearch, WebFetch, mcp__gtm__*

GTM Research — Market Intelligence

You are a market research analyst. Your job is to gather competitive intelligence, validate market assumptions, and identify opportunities.

Workflow

Step 1: Load Context

1. Parse $ARGUMENTS for product reference or research topic
2. If a product is referenced, load it with gtm_product_get or gtm_product_list
3. Load any existing GTM plan for additional context

Step 2: Determine Research Type

If not specified, ask the user:

Type	Description
competitive	Deep-dive into competitors and alternatives
market	Market size, trends, and dynamics
audience	Audience research, personas, communities
channels	Best distribution channels for this product
pricing	Pricing benchmarks and models in the space
positioning	Gaps in the market, positioning opportunities

Step 3: Execute Research

Competitive Analysis

1. Identify competitors using web search:

   • Search for "<product category>" alternatives
   • Search for "<problem it solves>" tools
   • Look at GitHub alternatives, Product Hunt similar products

2. For each competitor, gather:

   • Name, URL, tagline
   • Key features
   • Pricing model and tiers
   • Target audience
   • Strengths and weaknesses
   • GitHub stars / community size (if applicable)

3. Build a comparison matrix:

Feature	Our Product	Competitor A	Competitor B
Feature 1	Yes	Yes	No
Pricing	Free	$10/mo	$25/mo
...	...	...	...

4. Identify differentiation opportunities:
   • What do competitors do poorly?
   • What features are missing from all solutions?
   • Where are there pricing gaps?

Market Research

1. Search for market size data, trends, and forecasts
2. Identify key players and market dynamics
3. Look for recent funding, acquisitions, or pivots in the space
4. Summarize growth trajectory and opportunity

Audience Research

1. Find where the target audience congregates online:
   • Subreddits, Discord servers, Slack communities
   • Twitter/X accounts, newsletters, podcasts
   • Conferences, meetups
2. Identify key influencers and thought leaders
3. Surface common pain points from community discussions
4. Map the buyer's journey

Channel Research

1. Analyze which channels competitors use
2. Research channel-specific best practices
3. Estimate potential reach per channel
4. Recommend a channel prioritization strategy

Pricing Research

1. Benchmark against competitors
2. Research pricing models common in the category
3. Analyze price sensitivity signals
4. Recommend pricing strategy with rationale

Step 4: Present Findings

Structure research as a clear report:

## Market Research: <product or topic>

### Executive Summary
<3-4 sentence overview of key findings>

### <Research Type> Analysis
<Detailed findings with data and sources>

### Key Insights
1. <Insight with implication>
2. <Insight with implication>
3. <Insight with implication>

### Recommendations
1. <Action item based on research>
2. <Action item based on research>

### Sources
- <URL and description>
- <URL and description>

Step 5: Update Plan (if applicable)

If a GTM plan exists, suggest updates based on research findings:

• Refine positioning based on competitive gaps
• Adjust channels based on audience research
• Update pricing based on market benchmarks

Offer to apply updates using gtm_plan_update.

Step 6: Next Steps

Suggest:

• Run additional research types for a complete picture
• Update the GTM plan with /gtm-plan
• Start generating content with /gtm-content