When the user wants to create, adopt, extract, or lint a DESIGN.md for a project — a plain-markdown design system that AI coding agents read to keep UI visually consistent. Trigger on: 'design system,' 'DESIGN.md,' 'visual consistency,' 'brand the UI,' 'styling guide,' 'agent keeps changing the colors,' 'adopt a brand look.' Sits next to CLAUDE.md / AGENTS.md in a project root and prevents the three failure modes of agent-built UI: bootstrap default, color roulette, and style drift.
Exploratory web QA — drive a target URL like a real user, surface bugs / UX issues / regressions, write a structured report. Use when the operator runs `/dogfood {url}` or asks for a "QA pass," "exploratory test," or "smoke test the UI."
Makes AI-generated content sound genuinely human — not just cleaned up, but alive. Use when content feels robotic, uses too many AI clichés, lacks personality, or reads like it was written by committee. Triggers: 'this sounds like AI', 'make it more human', 'add personality', 'it feels generic', 'sounds robotic', 'fix AI writing', 'inject our voice'. NOT for initial content creation (use content-production). NOT for SEO optimization (use content-production Mode 3).
Full content production pipeline — takes a topic from blank page to published-ready piece. Use when you need to execute content: write a blog post, article, or guide end-to-end. Triggers: 'write a post about', 'draft an article', 'create content for', 'help me write', 'I need a blog post'. NOT for content strategy or calendar planning (use content-strategy). NOT for repurposing existing content (use content-repurposing). NOT for social captions only.
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
Extract text, tables, and images from PDFs (and scanned PDFs via OCR) using pymupdf for light/fast jobs and marker-pdf for OCR/equations/complex layouts. Use when an operator needs to pull content out of a client deck, contract, scanned form, research paper, or any PDF artifact — pick pymupdf for text-based PDFs (~25 MB install, instant) and marker-pdf only when OCR, equations, or layout reconstruction is required (3–5 GB models).
Gmail, Calendar, Drive, Docs, Sheets, and Contacts via per-client OAuth. Adapted from the Hermes Agent google-workspace skill. Use when an operator needs to read mail, schedule events, search Drive, read/write Sheets, or pull Docs content for a specific client. Auth is isolated per client — every client carries its own token under clients/{client}/.gws-token.json.