solopreneur-skills

When the user wants to optimize content for AI search engines and LLM answer engines — ChatGPT, Perplexity, Claude, Google AI Overviews, Gemini. Covers GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), LLMO, and AI visibility as one discipline. Also trigger on "AI SEO", "GEO", "AEO", "LLM optimization", "AI Overviews optimization", "optimize for ChatGPT", "optimize for Perplexity", "AI citations", "AI visibility", "zero-click search". For traditional Google SEO, see seo-audit. For structured data, see schema-markup.

When the user wants to set up, improve, or audit analytics tracking and measurement. Also trigger on "set up tracking", "GA4", "Google Analytics", "conversion tracking", "event tracking", "UTM parameters", "tag manager", "GTM", "analytics implementation", "tracking plan", "what should I track", "analytics stack". For A/B test measurement, see ab-test-setup.

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also trigger on "churn", "cancel flow", "cancellation", "save offer", "dunning", "failed payment recovery", "win-back", "retention", "exit survey", "pause subscription", "involuntary churn", "reduce cancellations".

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also trigger on "content strategy", "what should I write about", "content ideas", "blog strategy", "topic clusters", "content planning", "content calendar", "editorial calendar", "what content works for SaaS/ecom". For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media specifically, see social-content.

When the user wants to edit, review, improve, or polish existing marketing copy. Also trigger on "edit this copy", "review my copy", "copy feedback", "proofread", "polish this", "make this better", "copy sweep", "improve my website copy", "tighten this up". For writing copy from scratch, see copywriting. For specific page conversion, see page-cro.

When the user wants to write, rewrite, or improve marketing copy for any page — homepage, landing pages, pricing, feature pages, about pages, product pages. Also trigger on "write copy for", "improve this copy", "rewrite this page", "marketing copy", "headline help", "CTA copy". For email copy, see email-sequence. For popup copy, see popup-cro. For ad copy, see ad-creative. For editing/polishing existing copy, see copy-editing.

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO, or brand awareness. Also trigger on "engineering as marketing", "free tool", "marketing tool", "calculator", "generator", "interactive tool", "lead gen tool", "build a tool for leads", "free resource", "tool SEO". Bridges engineering and marketing.

When a SaaS solopreneur wants to plan their full go-to-market strategy — ICP, positioning, channel selection, sales motion, and pricing. Also trigger on "GTM", "go-to-market", "sales motion", "PLG", "product-led growth", "sales-led", "SaaS GTM", "channel strategy", "how do I sell my SaaS", "who should I target". For launch day tactics, see launch-strategy. For positioning only, see product-marketing-context.

When the user needs marketing ideas, inspiration, or tactics to grow their SaaS or ecom product. Also trigger on "marketing ideas", "growth ideas", "how to market", "marketing strategies", "marketing tactics", "ways to promote", "ideas to grow", "what marketing should I do", "I don't know what to try". Provides categorized tactics organized by channel, budget, and effort level.

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also trigger on "psychology", "mental models", "cognitive bias", "persuasion", "behavioral science", "why people buy", "decision-making", "consumer behavior", "Cialdini", "social proof", "scarcity", "FOMO", "anchoring". Covers 20+ principles organized for direct marketing application.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, or other ad platforms. Also trigger on "PPC", "paid media", "ROAS", "CPA", "ad campaign", "retargeting", "audience targeting", "Google Ads setup", "Facebook Ads strategy", "LinkedIn Ads". Covers campaign strategy, budget allocation, bidding, and optimization. For generating ad copy and creative, see ad-creative.

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also trigger on "paywall", "upgrade screen", "upgrade modal", "upsell", "feature gate", "convert free to paid", "freemium conversion", "trial expiration screen", "limit reached screen", "plan upgrade prompt". Distinct from public pricing pages — this covers in-product upgrade moments.

When the user wants help with pricing decisions, packaging, or monetization strategy. Also trigger on "pricing", "how much should I charge", "pricing tiers", "freemium", "free trial", "packaging", "price increase", "value metric", "willingness to pay", "monetization", "pricing page". Covers pricing research, tier structure, packaging, and psychology. For pricing page conversion (design/copy), see paywall-upgrade-cro or page-cro.

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also trigger on "referral program", "affiliate program", "ambassador", "word of mouth", "viral loop", "refer a friend", "partner program", "referral incentive", "referral tracking". Covers program design, incentive structure, and growth optimization.

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also trigger on "schema markup", "structured data", "JSON-LD", "rich snippets", "schema.org", "FAQ schema", "product schema", "review schema", "breadcrumb schema", "rich results", "structured data errors". For broader SEO, see seo-audit. For AI search optimization, see ai-seo.

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also trigger on "signup conversions", "registration friction", "signup form optimization", "free trial signup", "reduce signup dropoff", "account creation flow", "signup page CRO". For post-signup in-app onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro. For pricing and upgrade flows, see paywall-upgrade-cro.

When the user wants help creating, planning, or optimizing social media content for LinkedIn, Twitter/X, Instagram, or TikTok. Also trigger on "LinkedIn post", "Twitter thread", "social media strategy", "content calendar", "social scheduling", "what to post", "social engagement", "personal brand content", "founder content". For broader content strategy, see content-strategy. For paid social ads, see paid-ads.

When the user wants to set up or update their solopreneur context document — a one-time profile of their business that all other skills reference automatically. Use when the user says "set up my context," "tell you about my business," "save my business info," "update my profile," or when starting a new session and other skills ask for context. Stores info as .agents/solopreneur-context.md. Built for solo founders, solopreneurs, and one-person businesses.

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also trigger on "alternative page", "vs page", "competitor comparison", "comparison page", "[Product] vs [Product]", "[Product] alternative", "competitive landing pages", "how do I compare to competitors". Covers four formats: singular alternative, plural alternatives, you vs competitor, competitor vs competitor.

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also trigger on "exit intent popup", "popup conversions", "modal optimization", "lead capture popup", "email popup", "announcement banner", "overlay", "lightbox", "sticky bar". For forms not in popups, see form-cro. For general page CRO, see page-cro. Note: intrusive mobile popups risk Google penalties — this skill covers compliant approaches.

When the user wants to plan, design, or implement an A/B test or experiment. Also trigger on "A/B test", "split test", "experiment", "test this change", "variant", "multivariate test", "hypothesis", "conversion test", "statistical significance". Also use when deciding BETWEEN testing and qualitative research for low-traffic sites.

When a SaaS solopreneur wants to target specific high-value accounts with coordinated personalized campaigns. Also trigger on "ABM", "account-based marketing", "target accounts", "named accounts", "enterprise outreach", "personalized campaigns", "account list", "1-to-1 marketing". Best for ACV above $5k with identifiable target accounts. For broad outbound, see cold-email.

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also trigger on "ad copy", "ad creative", "generate headlines", "RSA headlines", "Facebook ad copy", "Meta ads copy", "Google ad copy", "bulk ad variations", "creative testing", "ad iterations". For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

When the user wants to win featured snippets, position-zero results, People Also Ask boxes, or optimize for voice search on Google. Also trigger on "AEO", "answer engine optimization", "featured snippet", "position zero", "People Also Ask", "PAA optimization", "voice search SEO", "snippet optimization". For AI search engines (ChatGPT/Perplexity/GEO), see ai-seo. For broader SEO, see seo-audit.

When the user wants to check if their website is optimised for AI search engines, LLMs, and AI-generated answers. Use when the user says "AI SEO," "AI readiness," "AI search optimisation," "GEO," "AEO," "will ChatGPT recommend my site," "Perplexity mentions," "AI citations," "llms.txt," "get cited by AI," or "show up in AI answers." Scores the site on 8 AI-readiness criteria and outputs a prioritised fix list.

Write B2B cold emails and multi-touch follow-up sequences that get replies. Use when the user wants to write cold outreach, prospecting emails, cold email campaigns, SDR/sales-development emails, outbound sequences. Covers subject lines, opening lines, body, CTAs, personalization, deliverability, domain setup, and warmup. For nurture/drip to opted-in lists, see email-sequence. For in-app messages, see onboarding-cro.

When the user wants to set up or optimize ecommerce email flows for a Shopify or D2C brand — welcome series, abandoned cart, post-purchase, browse abandonment, or winback flows. Also trigger on "Klaviyo flows", "abandoned cart email", "post-purchase email", "ecommerce email automation", "Shopify email", "winback sequence", "browse abandon". For generic lifecycle emails (non-ecom), see email-sequence. For SaaS onboarding, see onboarding-cro.

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also trigger on "email sequence", "drip campaign", "nurture sequence", "onboarding emails", "welcome sequence", "re-engagement emails", "email automation", "lifecycle emails", "newsletter sequence". For ecom-specific flows (abandoned cart, browse abandon, post-purchase), see ecom-email-nurture. For cold outreach, see cold-email. For in-app onboarding, see onboarding-cro.

When the user wants to optimize any form that is NOT a signup/registration form — including lead capture, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also trigger on "form optimization", "lead form conversions", "form friction", "form fields", "form completion rate", "contact form". For signup/registration, see signup-flow-cro. For popups containing forms, see popup-cro.

When the user wants to plan a product launch, feature announcement, or go-to-market strategy. Also trigger on "launch", "Product Hunt", "feature release", "announcement", "go-to-market", "GTM", "beta launch", "early access", "waitlist", "product update", "SaaS launch plan". Covers pre-launch, launch day, and post-launch phases. For full sales GTM motion (ICP→positioning→channels), see gtm-saas. For pricing during launch, see pricing-strategy.

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also trigger on "onboarding flow", "activation rate", "user activation", "first-run experience", "empty states", "onboarding checklist", "aha moment", "new user experience", "onboarding sequence", "product walkthrough". For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.

When the user wants to optimize, improve, or increase conversions on a marketing page — homepage, landing page, pricing page, feature page, or blog post. Also trigger on "CRO", "conversion rate optimization", "this page isn't converting", "improve conversions", or "why isn't this page working". For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

When the user wants to create or update their product marketing context document — positioning, ICP, messaging hierarchy, and value proposition. Also trigger on "product context", "marketing context", "positioning", "ICP definition", "value proposition", "messaging", "who is my customer", "how should I position". Creates .agents/product-marketing-context.md that other marketing skills reference. Use this first before other skills if no context file exists.

When the user wants to create SEO-driven pages at scale using templates and data. Also trigger on "programmatic SEO", "template pages", "pages at scale", "directory pages", "location pages", "integration pages", "comparison pages at scale", "building many pages for SEO", "pSEO". For auditing existing SEO, see seo-audit. For individual comparison pages, see competitor-alternatives.

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff. Also trigger on "RevOps", "revenue operations", "lead scoring", "lead routing", "MQL", "SQL", "pipeline stages", "deal desk", "CRM setup", "CRM automation", "marketing-to-sales handoff", "data hygiene", "CRM choice". For cold outreach, see cold-email. For email campaigns, see email-sequence. For pricing, see pricing-strategy.

When the user wants to audit, teardown, score, or improve a SaaS homepage or landing page. Use when the user says "review my SaaS landing page," "why isn't my homepage converting," "landing page teardown," "SaaS homepage audit," "homepage critique," "improve my hero section," or "landing page CRO for SaaS." Scores on 10 conversion criteria and rewrites weak copy.

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also trigger on "sales deck", "pitch deck", "one-pager", "leave-behind", "objection handling", "ROI calculator", "demo script", "talk track", "sales playbook", "proposal template". For competitor battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach, see cold-email.

When the user wants to audit, review, or diagnose SEO issues on their site — traditional Google organic search. Also trigger on "SEO audit", "technical SEO", "why am I not ranking", "SEO issues", "on-page SEO", "meta tags review", "SEO health check", "Google rankings dropped". For AI search (ChatGPT/Perplexity/AI Overviews/GEO/AEO), see ai-seo. For pages-at-scale, see programmatic-seo. For structured data, see schema-markup. For site structure, see site-architecture.

When the user wants to audit a Shopify store for speed, CRO, checkout friction, product page quality, app bloat, or revenue leaks. Use when the user says "audit my Shopify store," "Shopify performance," "my store isn't converting," "Shopify CRO," "Shopify speed," "too many apps," or "Shopify checkout optimisation."

When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also trigger on "sitemap", "site structure", "page hierarchy", "information architecture", "IA", "navigation design", "URL structure", "breadcrumbs", "internal linking strategy", "website planning". NOT for XML sitemaps (see seo-audit). For SEO audits, see seo-audit.