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Daily social media operations including account setup, warming protocols, posting calendars, community engagement, performance tracking, and crisis management across TikTok, Instagram, LinkedIn, and Twitter/X.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Create a content calendar for the month
Master storytelling frameworks, video scripts (15s/30s/60s), social media captions, segment-specific messaging, and persuasive CTAs. Turn product features into emotional stories that convert across different audience segments.
Create a compelling job description
Marketing multi-agent orchestration system for complex, parallelizable campaigns. Coordinates specialized AI agents for: (1) Research + synthesis + content creation pipelines, (2) Platform-specific content generation at scale (Reddit, LinkedIn, Twitter, Email), (3) Lead generation and outbound campaigns, (4) Human-in-the-loop review before any external execution, (5) Automated posting with natural timing patterns. Triggers: "build me a marketing team", "orchestrate agents", "outbound campaign", "multi-platform content", "lead generation system", "social media blitz", or any request implying coordinated marketing specialist work.
Define and align organization around a single North Star Metric (NSM) that captures product value, drives growth, and focuses team efforts. Framework for choosing NSM by product type (social, marketplace, SaaS, content) with input metrics breakdown.
Set up, optimize, and scale paid social campaigns on Meta (Facebook/Instagram), Google Ads, and TikTok. Master test budgets, creative testing, audience targeting, funnel metrics, and budget scaling strategies for maximum ROAS.
| name | social-media-ops |
| description | Daily social media operations including account setup, warming protocols, posting calendars, community engagement, performance tracking, and crisis management across TikTok, Instagram, LinkedIn, and Twitter/X. |
Complete operational workflow for managing social media accounts from setup to daily engagement and performance tracking.
CONSISTENCY > PERFECTION
├── Daily engagement beats sporadic perfection
├── Community-first approach (give before asking)
├── Data-driven decisions on what to post
└── Engagement creates reach (algorithm reward)
New Account Warming Protocol (7-Day Process):
Days 1-2: Passive Warming
GOALS: Act like a real user, not a brand
├── Complete profile 100% (bio, photo, links, highlights)
├── Follow 20-30 relevant accounts in your niche
├── Like and save content (30 min/day, genuine interaction)
├── Watch content fully (don't skip)
└── NO posting yet (resist the urge)
WHY: Platforms detect bot-like behavior. New accounts that immediately post get flagged.
Days 3-5: Light Engagement
ACTIVITY:
├── Comment on 10-15 posts (thoughtful, not spam or generic)
├── Reply to comments in your niche
├── Share 1-2 stories (not main feed posts)
├── Continue liking/following (20-30/day)
└── Still no main feed posts
COMMENT QUALITY:
✅ "This angle on [topic] is brilliant. Have you tried [related idea]?"
❌ "Great post!" "Nice!" "🔥🔥🔥"
Days 6-7: First Posts
LAUNCH:
├── Post first piece of content
├── Immediately engage for 30 min after posting
├── Continue community engagement
└── Monitor for shadowban signs (sudden zero reach)
POST STRATEGY:
- Start with evergreen content (not time-sensitive)
- Use 2-3 hashtags max (not 30)
- Don't include links in first 3-5 posts
Profile Optimization Checklist:
## Profile Audit: @[handle]
### Bio
- [ ] Clear value proposition (what you help with)
- [ ] Target audience mentioned
- [ ] Hook or personality
- [ ] Link (Linktree or direct)
- [ ] Keywords for search
Example: "Helping [target audience] [achieve result] | [Proof point] | [CTA]"
### Visual
- [ ] Profile photo (face for personal, logo for brand)
- [ ] Consistent across platforms
- [ ] High quality (no pixelation)
- [ ] Highlight covers branded (Instagram)
### Content Strategy
- [ ] First 9 posts planned (Instagram grid aesthetic)
- [ ] Content pillars defined (3-5 themes)
- [ ] Posting frequency decided
### Highlights/Pinned (Instagram/Twitter)
- [ ] About/Intro
- [ ] Best performing content
- [ ] Social proof (testimonials, press)
- [ ] How to work with you / Get started
Weekly Calendar Template:
## Content Calendar: Week of [Date]
### Overview
- Posts planned: [X]
- Themes this week: [e.g., Educational week, Product launch]
- Campaign: [If running a promotion]
### Schedule
| Day | Time | Platform | Type | Caption | Media | Status |
|-----|------|----------|------|---------|-------|--------|
| Mon | 9am | IG | Reel | [Link] | [File]| Draft |
| Mon | 12pm | TT | Video| [Link] | [File]| Ready |
| Tue | 9am | LI | Text | [Link] | [File]| Sched |
| Wed | 7pm | IG | Carousel | [Link] | [File] | Draft |
| ... | | | | | | |
### Content Bank (Evergreen - Ready to Post)
1. [Topic] - Reel - [File location]
2. [Topic] - Static - [File location]
3. [Topic] - Carousel - [File location]
### Needs Creation This Week
1. [Topic idea]
2. [Trending sound to use]
3. [FAQ to answer]
Posting Cadence by Platform:
TikTok:
IDEAL: 1-3x per day
MINIMUM: 1x per day (during growth phase)
BEST TIMES: Test for your audience, common peaks:
├── 7-9am (morning scroll)
├── 12-2pm (lunch break)
└── 7-9pm (evening wind-down)
STRATEGY:
- Batch create content (film 5-7 videos in one session)
- Post at consistent times (algorithm learns)
- Mix trending + evergreen
Instagram:
REELS: 1x per day (priority format)
STORIES: 3-5x per day (keep top of mind)
FEED POSTS: 3-5x per week (carousel or single image)
BEST TIMES: 6-9am, 12-2pm, 7-9pm
STRATEGY:
- Reels for reach
- Stories for community
- Feed for authority/aesthetic
LinkedIn:
POSTS: 3-5x per week
BEST TIMES: Tue-Thu, 8-10am (B2B hours)
STRATEGY:
- Longer-form thought leadership
- Industry insights
- Personal stories with lessons
- Engage in comments (visibility boost)
Twitter/X:
TWEETS: 3-5x per day
THREADS: 1-2x per week
ENGAGEMENT: Throughout day (real-time platform)
STRATEGY:
- Quick takes, hot opinions
- Reply to trending topics in your niche
- Quote tweet with your perspective
Daily Engagement Routine (60 min/day):
Pre-Post (15 min before you publish)
## Pre-Post Warm-Up
- [ ] Engage on 10 posts in your niche
- [ ] Reply to 5 comments on others' content (thoughtful, not generic)
- [ ] Check DMs, respond to priority messages
- [ ] Check for trending topics/sounds to use
WHY: Algorithm rewards active community members. Engage before asking for engagement.
Post-Publish (30 min after you post)
## Post-Publish Engagement Blitz
- [ ] Reply to ALL comments within first hour (critical for reach)
- [ ] Like every comment
- [ ] Ask follow-up questions in replies (boosts engagement)
- [ ] Share to your story with CTA ("See my latest post")
- [ ] DM to 5-10 close followers ("Just posted, would love your thoughts")
WHY: First hour engagement signals to algorithm that content is valuable. More initial engagement = more reach.
Community Building (15 min, any time)
## Daily Community Time
- [ ] Engage with collaborators/peers (support their content)
- [ ] Join relevant conversations (reply to tweets, comment on posts)
- [ ] Support community members (celebrate their wins)
- [ ] Find 3-5 new accounts to follow in your niche
WHY: Give value before extracting value. Community-first approach builds goodwill and visibility.
Comment Mining for Content Ideas:
## Comment Insights: Week of [Date]
### Questions Asked
| Question | Frequency | Content Idea |
|----------|-----------|--------------|
| "How do I start?" | 5 | Beginner's guide video |
| "What tools?" | 3 | Tool stack post |
### Objections/Concerns
| Objection | Frequency | How to Address |
|-----------|-----------|----------------|
| "Too expensive" | 4 | Value justification post |
| "Doesn't work for [case]" | 2 | Address edge cases |
### Praise/Wins
| Feedback | Use For |
|----------|---------|
| "This changed my life" | Testimonial, social proof |
| "Best explanation I've seen" | Re-share as proof |
### Content Ideas from Comments
1. [Question that came up 3+ times]
2. [Objection to address]
3. [Positive outcome to celebrate]
DM Triage System:
## DM Priority Levels
### Priority 1: Respond within 1 hour
- Purchase intent ("How do I buy?")
- Partnership inquiry (brands, collabs)
- Influencer with large following
- Press/media requests
### Priority 2: Respond same day
- Product/service questions
- Feedback (positive or negative)
- Collaboration requests from smaller accounts
- Customer support issues
### Priority 3: Respond within 24-48 hours
- General questions
- Content suggestions
- Casual conversation
- Networking messages
### Templates
**FAQ Response:**
"Hey [name]! Great question. [Answer]. [Link to detailed resource]. Let me know if you need anything else!"
**Collab Interest:**
"Thanks for reaching out! I'd love to explore this. Can you share more about [specific detail]? My rates/process: [link]"
**Purchase Question:**
"Excited you're interested! Here's the link: [URL]. If you have questions, I'm here to help. [Optional: discount code for DM followers]"
Weekly Metrics Dashboard:
## Weekly Report: [Date Range]
### Reach & Impressions
| Platform | Impressions | Reach | vs Last Week |
|----------|-------------|-------|--------------|
| TikTok | 50K | 35K | +15% |
| Instagram | 20K | 12K | -5% |
| LinkedIn | 8K | 6K | +20% |
### Engagement
| Platform | Likes | Comments | Shares | Saves | ER% |
|----------|-------|----------|--------|-------|-----|
| TikTok | 2K | 150 | 80 | 300 | 5.2% |
| Instagram | 800 | 50 | 20 | 120 | 4.9% |
### Growth
| Platform | Start | End | Net | Growth % |
|----------|-------|-----|-----|----------|
| TikTok | 10K | 10.5K | +500 | +5% |
| Instagram | 5K | 5.2K | +200 | +4% |
### Top Performing Content
1. [Reel title] - 100K views - Why: Trending sound + relatable hook
2. [Carousel] - 5K likes - Why: Educational, saved for later
3. [Video] - 50K views - Why: Addressed common question
### Underperformers
1. [Post] - 500 views - What to learn: Hook too generic, didn't stop scroll
### Conversions
- Link clicks: 150
- Profile visits: 800
- DMs received: 25
- Leads/signups: 8
### Insights & Actions Next Week
- What's working: Educational content outperforms entertainment
- What's not: Static posts getting low reach
- Test next week: More carousel posts, trending sounds on Reels
Content Performance Analysis:
## Content Audit: [Month]
### By Format
| Format | Avg Views | Avg Engagement | Best Day/Time |
|--------|-----------|----------------|---------------|
| Reels | 15K | 5.5% | Mon 9am |
| Carousels | 3K | 6.2% | Wed 12pm |
| Static | 1.5K | 3.1% | Any |
**Decision**: Scale Reels (reach), use Carousels for depth, reduce Static
### By Topic
| Topic | Performance | Action |
|-------|-------------|--------|
| How-to guides | Above avg | Scale up |
| Behind-the-scenes | Average | Optimize |
| Product features | Below avg | Drop or pivot |
### By Hook Type
| Hook Style | CTR/Engagement | Notes |
|------------|----------------|-------|
| Question | High | "Did you know...?" works |
| Statement | Medium | Needs to be controversial |
| Action | High | "Stop doing X" performs |
Negative Comment Protocol:
ASSESS THE COMMENT:
├── Valid complaint → Respond empathetically, take offline
├── Misunderstanding → Clarify politely, public resolution
├── Troll/Bad faith → Hide or delete, don't engage
└── Offensive/Hate speech → Delete and block
RESPONSE TEMPLATE:
"Thanks for the feedback, [name]. I hear you on [their concern]. [Brief explanation or acknowledgment]. Happy to discuss further in DMs—shoot me a message?"
WHAT NOT TO DO:
❌ Delete valid criticism (looks defensive)
❌ Argue publicly (feeds trolls, looks unprofessional)
❌ Ignore (looks like you don't care)
❌ Get emotional (always respond professionally)
Shadowban Recovery:
## Shadowban Checklist
### Signs of Shadowban
- [ ] Sudden 50%+ drop in reach
- [ ] Content not showing in hashtags
- [ ] Explore/FYP appearances stopped
- [ ] Only followers see content
### Recovery Steps
1. **Stop posting** for 24-48 hours (let account cool down)
2. **Remove flagged content** (check for violations)
3. **Check hashtags** (remove any banned hashtags)
4. **Go back to warming behavior** (engage, don't post)
5. **Post safe, high-quality content** (no links, no controversial)
6. **Report to platform** if it persists (Instagram: Settings > Help)
### Prevention
- Don't use banned hashtags (check shadowban testers)
- Don't overuse same hashtags repeatedly
- Don't post too frequently (max 1-2x/hour)
- Don't buy followers/engagement
- Don't violate community guidelines
| Don't | Do |
|---|---|
| Post and ghost | Engage for 30 min after every post |
| Use all 30 hashtags | Use 3-5 highly relevant hashtags |
| Only promote your stuff | 80% value, 20% promotion |
| Ignore comments | Reply to every comment in first hour |
| Post inconsistently | Set a schedule and stick to it |
| Copy competitors exactly | Put your unique spin on formats |
| Focus only on follower count | Track engagement rate and conversions |
| Respond to trolls | Hide/delete, don't feed them |
Scheduling:
Analytics:
Content Planning:
/ugc-content-creator - Creating the content to post/copywriter - Writing captions and hooks/performance-marketing - Turning organic content into adsLast Updated: 2026-01-22