source-command-growth

name	source-command-growth
description	Research-driven strategic ideation - directions, competitors, monetization, traffic

source-command-growth

Use this skill when the user asks to run the migrated source command growth.

Command Template

Growth: Strategic Research & Ideation

Deep dive into the product, research the market, and generate actionable growth ideas.

Prerequisites:

1. Read PRODUCT.md and ARCHITECTURE.md thoroughly
2. Understand current features, target users, and business model
3. Use web search extensively for market research

Phase 1: Understand the Product

Before any research, answer these:

• What problem does this product solve?
• Who is the target user? (Be specific)
• What's the current monetization model?
• What's the unique value proposition?
• What stage is the product at? (MVP, Growth, Mature)
• What are the current metrics? (if available)

Phase 2: Market Research

2.1 Competitive Landscape

Use web search to find:

Search: "[product category] competitors 2024"
Search: "[product category] market size"
Search: "best [product category] tools"
Search: "[competitor name] pricing"
Search: "[competitor name] features"

Document:

Competitor	Pricing	Key Features	Strengths	Weaknesses
...	...	...	...	...

2.2 Industry Trends

Search: "[product category] trends 2024 2025"
Search: "[product category] future predictions"
Search: "[technology] adoption rate"

• What's growing? What's declining?
• What new technologies are emerging?
• What are users demanding that nobody provides?

2.3 Success Stories

Search: "[product category] startup success story"
Search: "how [successful company] grew"
Search: "[product category] case study growth"

• How did successful products in this space grow?
• What tactics worked? What failed?

Phase 3: Strategic Directions

3.1 Product Directions — What to Build

Based on research, identify:

Quick Wins (< 1 week, high impact)

• Features competitors have that we don't
• Low-hanging fruit from user feedback
• Integration opportunities

Strategic Bets (1-3 months, transformative)

• Blue ocean opportunities (what nobody does well)
• Emerging technology applications
• New market segments

Moonshots (6+ months, game-changing)

• What would 10x the product?
• What would make competitors irrelevant?

3.2 Monetization — How to Make Money

Research pricing models:

Search: "[product category] pricing models"
Search: "SaaS pricing strategies 2024"
Search: "[competitor] how they make money"

Consider:

• Freemium → Premium conversion tactics
• Usage-based vs subscription pricing
• Enterprise tier opportunities
• Add-on revenue streams
• Marketplace/platform fees
• API/developer monetization

Revenue Ideas:

Idea	Effort	Revenue Potential	Risk
...	S/M/L	$/$$/$$$	L/M/H

3.3 Traffic & Exposure — How to Get Users

Research acquisition channels:

Search: "[product category] marketing strategies"
Search: "how to get users for [product type]"
Search: "[competitor] marketing strategy"
Search: "developer marketing tactics"

Organic Channels:

• SEO opportunities (what keywords to target?)
• Content marketing (what content would attract users?)
• Community building (where do target users hang out?)
• Open source strategy (what to open source?)
• Word of mouth triggers (what makes users share?)

Paid Channels:

• Which platforms have our target users?
• What's the estimated CAC?
• What competitors are advertising where?

Viral Mechanics:

• Built-in sharing moments?
• Referral program design?
• Network effects potential?

PR & Awareness:

• Product Hunt launch strategy
• Hacker News / Reddit presence
• Industry publications to target
• Influencer/creator partnerships
• Conference/event opportunities

Phase 4: Prioritized Recommendations

After all research, provide:

Immediate Actions (This Week)

1. ...
2. ...

Short-term Priorities (This Month)

1. ...
2. ...

Strategic Initiatives (This Quarter)

1. ...
2. ...

Ideas Backlog (Future Consideration)

• ...

Output Format

Executive Summary

• Key market insights (3-5 bullets)
• Biggest opportunities identified
• Recommended focus areas

Detailed Findings

• Competitive analysis table
• Market trends summary
• Success pattern analysis

Action Items

• Prioritized list with effort/impact scores
• Clear next steps
• Metrics to track

Sources

• List all URLs and sources consulted
• Date of research

Mindset

• Data over opinions — back claims with research
• Think like an investor — where's the ROI?
• Think like a user — what would make you pay/share?
• Be specific — vague ideas are useless
• Be bold — safe ideas rarely win markets