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Whether to kill or scale a campaign / ad set / creative. Covers kill thresholds with minimum-data guardrails and platform-specific scaling budget-step limits.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
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| name | kill-scale-rules |
| description | Whether to kill or scale a campaign / ad set / creative. Covers kill thresholds with minimum-data guardrails and platform-specific scaling budget-step limits. |
Most teams kill too early (acting on noise) or scale too aggressively (the algorithm can't keep up). These thresholds are calibrated so you act on signal, not noise.
| Timeframe | Kill if | Min data |
|---|---|---|
| 24 hours | Hook rate < 15% | 5K+ impressions |
| 48 hours | CTR < 0.5% | 2K+ impressions |
| 3 days | CPA > 2x target | $50+ spend or 1K+ clicks |
| 5 days | No conversions | 3x target CPA in spend |
| 7 days | CPA trending up 3 consecutive days | Statistically significant data |
| 14 days | CPA 1.5x above target with no improvement | Full test cycle complete |
Never kill before minimum data. Bad decisions from small samples cost more than the extra test spend. If a creative has 800 impressions and 2 clicks, you don't have enough signal to conclude anything — wait.
| Condition | Action | Frequency |
|---|---|---|
| CPA < target for 48h | Increase budget 20% | Every 2-3 days |
| CPA < 50% of target for 72h | Increase budget 30-50% | Every 2 days |
| Winner holds after 3 increases | Duplicate to new audience | Once per winner |
| Creative at 100K impressions | Commission 3 variations | Immediately |
| CPA rises after budget increase | Revert to previous budget, wait 48h | As needed |
If CPA rises >25% within 48h of a budget increase, revert to the previous budget and wait 48h before trying again. The algorithm may need to re-stabilize. Repeated failed scaling attempts on the same creative usually mean the audience is saturated — duplicate to a new audience instead of pushing harder.
Part of the Synter free skills collection — open-source agent skills for advertising, PPC, and marketing automation.
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