pm-skills

PM Foundations Course coordinator: enroll in the structured 11-module PM learning curriculum, track your progress through units, and get personalized guidance on your next step in the course.

Capstone project for the PM Foundations Course: act as PM for a product from discovery through launch decision, applying every framework learned across all prior modules in a single integrated case study.

Interactive learning module on product execution: writing PRDs, building outcome-focused roadmaps, setting OKRs, running sprint planning, and managing delivery without micromanaging engineers.

Interactive introductory module covering PM fundamentals: the PM role, core mindset, key frameworks overview, and the PM skill tree — designed for those new to product management.

Interactive guide for PMs getting started with vibe coding: choosing and installing the right AI coding tools, writing your first spec, planning a build, and shipping a prototype.

Pre-launch deployment checklist for PM-builders: domain setup, SSL, environment variables, database backup, monitoring, error tracking, analytics, SEO, performance, and security basics.

Write a natural-language specification optimized for feeding to AI coding assistants. Covers problem statement, user flows, data model, API contracts, UI descriptions, tech stack, and constraints.

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.

Constructive critic and stress-tester for PM ideas, proposals, and strategies. Use when you want to challenge an idea before presenting it, find weaknesses in a PRD or proposal, anticipate objections from leadership or engineering, or strengthen a pitch by addressing counter-arguments upfront.

Generate a Lean Canvas with problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. Use when exploring a lean startup canvas, testing a business hypothesis, or modeling a new venture.

Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments. Use when exploring revenue models, evaluating pricing strategies, or deciding how to monetize a product.

Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business.

Structure an evidence-based pivot, persevere, or stop decision using Eric Ries's Lean Startup pivot framework — evaluates current metrics against original hypotheses and scores pivot options against real data. Use when metrics consistently miss targets, customer feedback contradicts assumptions, at planned evaluation milestones, or when the team debates direction.

Perform Porter's Five Forces analysis — competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants. Use when analyzing industry dynamics, assessing competitive forces, or evaluating market attractiveness.

Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.

Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction.

Brainstorm an inspiring, achievable, and emotional product vision that motivates teams and aligns stakeholders. Use when defining or refining a product vision, creating a vision statement, or aligning the team around a shared direction.

Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (costs + revenue) for a new product. An alternative to BMC and Lean Canvas that separates strategy from business model. Use when launching a new product or evaluating a startup concept.

Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position.

Design a strategic value proposition using a 6-part JTBD template (Who, Why, What before, How, What after, Alternatives), then generate marketing-ready value prop statements for different segments and channels. Use when creating a value proposition, analyzing customer value delivery, writing marketing copy, or developing sales messaging.

Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.

Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.

Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.

Write testable product hypotheses with clear success metrics, baselines, targets, and timeframes. Produces a structured hypothesis statement, supporting evidence, a validation plan with method and sample size, and a decision framework for what to do if validated or invalidated. Use when validating product assumptions, before running experiments, when proposing new features, or when shifting from opinion-based to evidence-based decision making.

Identify risky assumptions for a feature idea in an existing product across Value, Usability, Viability, and Feasibility. Uses multi-perspective devil's advocate thinking. Use when stress-testing a feature idea, doing risk assessment, or preparing for assumption mapping.

Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team. Use when evaluating startup risks, assessing a new product concept, or mapping assumptions for a new venture.

Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections. Follows The Mom Test principles — no leading questions, no pitching, focus on past behavior. Use when preparing for user interviews, creating interview guides, or planning discovery research.

Build an Opportunity Solution Tree (OST) to structure product discovery — map a desired outcome to opportunities, solutions, and experiments. Based on Teresa Torres' Continuous Discovery Habits. Use when structuring discovery work, mapping opportunities to solutions, or deciding what to build next.

Write a crystal-clear problem statement that defines the user, pain, impact, and evidence before jumping to solutions. Produces a structured statement with user segment, current behavior, pain points, business impact, evidence, success criteria, and anti-scope. Use when aligning stakeholders on what to solve, before writing a PRD, when a team is jumping to solutions without defining the problem, or when framing a discovery initiative.

Summarize a customer interview transcript into a structured template with JTBD, satisfaction signals, and action items. Use when processing interview recordings or transcripts, synthesizing discovery interviews, or creating interview summaries.

Analyze competitors with three output modes: standard (comprehensive landscape analysis), ai-focused (AI-specific competitive dimensions including model quality and data moats), or battlecard (sales-ready one-pager). Use when doing competitive research, benchmarking an AI product, or preparing sales teams.

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or evaluating market entry.

Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.

Analyze user feedback data to identify segments with sentiment scores, JTBD, and product satisfaction insights. Use when analyzing user feedback at scale, running sentiment analysis on reviews or surveys, or identifying satisfaction patterns.

Unified segmentation skill with three modes: market segmentation (identify 3-5 opportunity segments with JTBD and fit analysis), user segmentation (cluster existing users from feedback data by behavior and needs), or beachhead selection (evaluate candidate segments against burning pain, WTP, winnability, and referral potential to pick the best launch segment). Use when exploring market opportunities, building a segmentation model from user data, or choosing where to focus first.

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.