Shapes results from any other richapi GTM skill into a target-CRM-ready format — HubSpot, Salesforce, Pipedrive, Close, Attio, or plain CSV / NDJSON. Picks correct field names per CRM, maps LinkedIn and enrichment fields to canonical CRM properties, handles custom fields, and offers safe dedupe-on-import hints. Use when the user says "push this to <CRM>", "export as CSV", or "format for <CRM>".
Cold outreach strategist. Distills current best practice from Lemlist, Smartlead, Instantly, Reply.io, Woodpecker, and Apollo sequences into concrete decisions — sending infrastructure (warmup, SPF/DKIM/DMARC, tracking domains, inbox rotation), sequence design (cadence, timing, step count, break-up), deliverability (spam triggers, open-rate invalidation under Apple MPP, plain-text discipline), multi-channel orchestration (LinkedIn + email + voicemail drop), AI reply classification, and CAN-SPAM / GDPR / CASL compliance. Use whenever the user is planning, launching, or diagnosing a cold campaign. Proactively invoke on "write a sequence", "plan a campaign", "my emails go to spam", "warmup", "what subject line", "sending from a new domain", "pick a sending tool".
Entry point for the richapi GTM skill pack. Routes GTM intents (prospecting, enrichment, email finding/verification, account research, pre-meeting briefings, list hygiene, competitive intel, CRM export, credit optimization) to specialized sub-skills that call the richapi MCP at mcp.richapi.ai. Proactively invoke whenever the user mentions LinkedIn leads, prospect lists, email finding/verification, enrichment, ICPs, account research, company intelligence, cold outbound, or CRM imports.
Turns any GTM skill in this pack into a recurring Claude schedule — weekly prospect refreshes, nightly CRM enrichment, daily pre-meeting briefings, monthly account reviews, quarterly competitive scans. Invokes Claude's native scheduling feature (the /schedule skill) under the hood, picks sensible cadences per workflow type, enforces monthly credit ceilings so a runaway cron doesn't drain the balance, and writes a plain-English schedule summary the user can edit later. Proactively offer when a user finishes any workflow that would obviously benefit from running again on a cadence.
Turns an outreach brief + target segment into a ready-to-paste cold sequence for Lemlist, Smartlead, Instantly, Reply.io, Woodpecker, or Apollo sequences. Produces day-by-day steps with subject lines, bodies, merge-tag syntax correct for the chosen tool, A/B variants on the hero step, and a cost estimate at the list level. Pairs with outreach-expert (strategy) and crm-sync-expert (delivery). Proactively invoke on "write a sequence for this list", "build a cold email campaign", "give me a Lemlist sequence", "generate variants", or after build-prospect-list when the user mentions sending.
Builds a multi-angle profile of a target company — firmographics, decision makers, tech stack, recent posts, and ad spend — by orchestrating enrich_company, lead_search (scoped to that company), web_tech_stack, post_keyword_search, and ad_search. Use when the user wants intelligence on a specific account before outreach, mapping, or a meeting. Proactively invoke on "research Acme", "who should I talk to at X", "tell me about <company>", "account mapping", "decision makers at <company>".
Builds a targeted B2B prospect list from a plain-English ICP description. Picks the cheapest capable discovery tool (people_search → profile_search → lead_search), validates resolvable filter labels, constructs the query narrow-first, paginates with sessionId, and returns a deduplicated, cost-accounted result set. Use whenever the user asks to find people, build a list, source prospects, target accounts, or search LinkedIn by filters. Proactively invoke on phrases like "find 20 CTOs", "VP Sales at SaaS", "list of founders in NYC", "target account list".
Competitive intelligence on one or more companies — paid ads, organic post activity, tech stack, tracking pixels, social footprint, and hiring signals. Compares multiple competitors side-by-side when asked. Uses ad_search, website_intelligence, web_tech_stack, post_keyword_search, and profile_activities on key executives. Proactively invoke on "what ads is X running", "compare X vs Y", "what tech does X use", "competitive scan".