draft-sequence

name	draft-sequence
description	Draft an outbound sequence grounded in demand data. Use when messaging angles are defined and ready for copy.
argument-hint	[segment-id or angle name]

Write actual outbound message drafts with personalization variables, ready for import into sequencing tools.

Prerequisites

• A segment must exist with messaging angles defined
• Messaging angles must have PULL evidence

If missing: suggest which prerequisite skill to run first.

Process

Step 1: Load Context

• Read context.md for product and positioning
• Read messaging/angles.md for the target angle
• Read messaging/voice.md for tone guidelines (if exists)
• Read linked PULL analyses for buyer language

Step 2: Select Angle

If multiple angles exist for the segment:

• Display available angles with hooks
• Ask which one to use

If only one, confirm it.

Step 3: Get Sample Accounts (Optional)

Ask: "Want to provide 3-5 sample accounts for personalization? (Paste CSV rows or describe them.) Or I can draft with generic variables."

If samples provided, use them for the personalized example.

Step 4: Draft Sequence

Generate a 3-5 touch multichannel sequence:

Touch 1: Cold Open (Day 0)

• Channel: Email or LinkedIn
• Subject line with variables
• Body structure: Question → Consequence → Solution → Proof → CTA

Touch 2: Follow-up (Day 3-4)

• Callback to previous OR new angle on same theme
• Additional value or insight
• Softer CTA

Touch 3: LinkedIn (Day 4-5, if not primary channel)

• Connection request with short note (<200 chars)
• Different angle than email

Touch 4: Value add (Day 7-8)

• Resource, insight, or case study relevant to their scenario
• No hard sell

Touch 5: Break-up (Day 12-14)

• Acknowledge they're busy
• Final value point
• Easy out + door open

Step 5: Opener Rules (Critical)

• NEVER open with "Most [persona] I talk to..." — schmooze pattern
• NEVER open with blanket assumptions about their situation
• ALWAYS open with a question about THEIR scenario
• Three opener types:
  • Scenario question: "Are you trying to get X right at {{company}}?"
  • Challenge question: "Have you figured out X, or is it still half-done?"
  • Outcome question: "Do your managers know what good looks like — or are they improvising?"

Step 6: Show Personalized Example

If sample accounts were provided, show Touch 1 with all variables filled in.

Step 7: Variables Reference

| Variable | Description | Source |
|----------|-------------|--------|
| {{first_name}} | Contact first name | CRM/list |
| {{company}} | Company name | CRM/list |
| {{title}} | Job title | CRM/list |
| {{signal}} | Personalization hook | Enrichment |

Step 8: Bootstrap Campaigns Module (if needed)

If campaigns/ doesn't exist, create it from the AGENTS.md blueprint.

Step 9: Save

Write to campaigns/{campaign-slug}/sequence-drafts.md

Create campaign entry in campaigns/campaigns.json with status "draft".

Step 10: Next Steps

"Sequence drafted for {segment} using {angle} angle.

Next steps:

• Review copy — adjust tone, add company-specific proof points
• Import into your sequencing tool
• Start with 50-100 prospects, measure reply rate
• After first batch: log performance data in the campaign folder"