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Live-ops design — content cadence, daily/weekly/monthly events, retention loops, engagement metrics, calendar planning, KPI-driven content release, D7/D30 retention, UA scale-up moments, seasonal marketing beats
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
| name | t1k:designer:base:liveops |
| description | Live-ops design — content cadence, daily/weekly/monthly events, retention loops, engagement metrics, calendar planning, KPI-driven content release, D7/D30 retention, UA scale-up moments, seasonal marketing beats |
| effort | medium |
| keywords | ["live-ops","liveops","retention","calendar","weekly event","daily quest","engagement","content cadence","season","recurring content"] |
| version | 1.12.0 |
| origin | theonekit-designer |
| repository | The1Studio/theonekit-designer |
| module | base |
| protected | false |
| Intent | Path |
|---|---|
| Design daily/weekly cadence | Content Cadence |
| Plan retention loop architecture | Retention Loops |
| Map calendar to marketing moments | Marketing Perspective |
| Define live-ops KPIs | KPI Framework |
| BPC case study reference | Case Study: BackpackCrawler |
| Anti-patterns reference | Anti-Patterns |
game-events skill→ See references/calendar-templates.md for full annual calendar blueprint
Daily habit → Weekly investment → Monthly aspiration
| | |
Login bonus Weekly challenge Season pass value
Daily quests Rotating shop Ranked reset
Daily deal Social weekly Exclusive cosmetic
D1 50% (floor 40%) | D7 20-22% (floor 15%) | D30 8-10% (floor 6%) | DAU/MAU ≥0.25 | Session/DAU ≥2.5
Industry context (GameAnalytics 2025): D7 median = 3.4-3.9%; top-quartile = 7-8%. Hitting 20%+ requires category-leader execution — do not treat 18-20% as a floor.
→ See references/kpi-framework.md for full metric definitions, thresholds, ARPDAU benchmarks, and intervention playbook
→ See references/kpi-framework.md for ARPDAU model, D7 dual-threshold, and per-segment lift expectations
Live-ops is not just retention — it is a paid UA / organic discovery flywheel.
→ See references/marketing-perspective.md for UA calendar alignment, influencer playbook, real-world examples
Full detail:
references/kpi-framework.md§BPC. Sources: Story.md §12, Systems.md §2.3-2.4 §20,revenue-mix.json(locked 2026-04-29, corrected 2026-05-02)
→ Full table in references/kpi-framework.md §Benchmarks. Summary:
AppMagic 2025: midcore games run 20-40 events/month; grew 73→89 events/mo overall; seasonal peak October. (AppMagic LiveOps 2025)
| # | Anti-Pattern | Fix |
|---|---|---|
| 1 | No mid-week event (DAU dips Wed–Thu) | Add Wed surprise: double drop, flash deal |
| 2 | Same cadence every week | Rotate event types; surprise every 3rd week |
| 3 | Event too short (<24h) | Minimum 48h; major events = 5-7 days |
| 4 | No marketing alignment | Share calendar 4 weeks early with UA team |
| 5 | Live-ops ignores seasonality | Map to CNY, summer, Halloween, year-end |
| 6 | Modeling best-in-class as base case | BP at 10% MAU conv, ad-free at 4% blended |
game-events — Detailed LTE design (event currency, shop, monetization)game-economy-design — Event economy sinks/faucets, event currency designgame-mobile-design — Session design aligned to live-ops cadencegame-quest-design — Daily/weekly quest structure and reward hooks| File | Coverage |
|---|---|
references/calendar-templates.md | Annual calendar blueprint, event scheduling templates |
references/kpi-framework.md | Metric definitions, ARPDAU benchmarks, D7 dual-threshold, intervention playbook |
references/marketing-perspective.md | UA alignment, real-world examples, influencer playbook, store checklist |
Create or update TheOneKit agent .md files with canonical structure. Use when adding a new agent, updating maxTurns/model, or fixing frontmatter fields.
Design and review agentic systems against Claude Code architecture canon — agent loops, tool interfaces, prompt-cache strategy, MCP/hooks/memory primitives, CLI vs Agent SDK.
Answer technical questions with context-aware skill activation. Use for 'how does X work', 'what is the best way to', 'explain this pattern' queries.
Monitor a PR to green+merged. Use for: 'babysit pr', 'watch pr', 'monitor pr', 'flaky ci', 'auto merge'. Retries flaky CI, resolves simple conflicts, auto-merges when approved+green.
Generate ideas and explore solutions with context-aware skill activation. Use for 'how should I approach X', 'what are the options for Y', 'help me think through this'.
Cap-table + equity administration for US/foreign C-Corps — Carta vs Pulley vs AngelList Stack comparison, 83(b) elections (30-day strict deadline, NO extensions), 409A valuations ($1.5-3K), SAFE notes (YC post-money template), Series Seed terms, vesting agreements, founder reverse vesting. Pre-Series A: DIY spreadsheet or Pulley Startup ($1,200/yr) sufficient.