원클릭으로 Manus에서 모든 스킬 실행

webinar-promo-emails

스타4

포크0

업데이트2026년 7월 1일 13:15

When the user wants webinar promotional emails — the 3-email sequence (intro at T-10d, value reiteration at T-3d, last reminder at T-1d) for both Cerkl and the partner, plus the 1:1 sales outreach snippet reps paste into active deals. Trigger phrases include "promo emails", "webinar emails", "email sequence", "promotional emails", "draft the emails", "T-10 email", "day-before email", "last reminder email", "sales outreach snippet", "sales email template", "something for sales to send", "1:1 rep outreach". Run this AFTER the brief is filled out.

설치

Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.

Manus에서 실행

출처

TravisDFoster

TravisDFoster/claude-growth-engine

GitHub 저장소 열기 Creator 저장소 보기

다운로드

Manus에서 실행

관련 직업SOC

SOC 직업 분류 기준

시장조사 분석가·마케팅 전문가비즈니스 및 금융 운영직·SOC 13-1161

SKILL.md

readonly

이 저장소의 다른 Skills

같은 저장소

md-to-drive

TravisDFoster/claude-growth-engine

User-invoked skill to upload one or more local Markdown files to Travis's Google Drive as native Google Docs (not as .md attachments) using the gws CLI. Default destination is the "Claude-Uploads" folder at Drive root. Trigger phrases include "upload to drive", "convert to google doc", "send this to claude-uploads", "publish these to drive", "drop these markdown files into drive", "make google docs from these". For batches of 2+ files, dispatch one parallel subagent per file.

2026-07-014

linkedin-editing

TravisDFoster/claude-growth-engine

Edit a LinkedIn draft before its copy lands in the Jira CSV. Two quick passes (hook/tightness, then a hard compliance gate) plus a scaled score. Enforces linkedin-writing-guide.md so voice/policy rules are checked by a fresh pass, not self-graded by the drafter. Use inside linkedin-process.md (Step 4.5) or standalone on any drafts/ file.

2026-07-014

deal-health-analyst

TravisDFoster/claude-growth-engine

Sub-agent brief for the Deal Report's inference pass — reads ONE flagged deal's cleaned email threads + structural metrics and returns sentiment, the open next-step, and a short risk narrative. Invoked only on deals the rules band watch/at_risk (or a deal Travis names). Never sets the band; explains it.

2026-07-014

html-to-pdf

TravisDFoster/claude-growth-engine

When the user wants to convert a rendered HTML file to a PDF, when a process is generating a print-format deliverable (one-pager, slide handout, designed report), when the final step of a render pipeline needs to produce a .pdf sibling. Triggers on phrases like "render to PDF," "save as PDF," "convert to PDF," "print this." Built-in verify gate: runs html-overflow-detector first; if the HTML has layout overflow, the PDF is NOT written and the caller is told to apply remediation. Invoked automatically by one-pager-process.md as the final step after md-to-html.

2026-07-014

webinar-canva-render

TravisDFoster/claude-growth-engine

Render the full Canva asset pack for one webinar by dispatching one parallel sub-agent per manifest in the event's canva-manifests/ folder. Each sub-agent invokes template-fill against its assigned manifest and returns the Canva edit URL. The orchestrator appends each URL to its manifest YAML (primary source-of-truth) and mirrors the URL into the Drive MAP's Deliverable column (bonus for the internal team). Trigger phrases: 'render the canva assets for [webinar]', 'kick off canva render for rachel', 'run the asset pack render', 'fill all the webinar templates'. Inputs: event-folder path + headshot Canva asset ID. Output: chat-printed roll-up of role → URL + warnings + manual_drag_required list.

2026-06-174

template-fill

TravisDFoster/claude-growth-engine

Generate one on-brand Canva asset from a Cerkl brand template by replacing text, inserting/swapping image fills by existing asset ID, and optionally deleting unused slots (e.g. drop speaker 2 on a solo speaker card) — the proven Path B loop (create-design-from-brand-template → start-editing-transaction → perform-editing-operations → commit-editing-transaction). Trigger phrases: 'render this Canva manifest', 'build the speaker card', 'generate the LinkedIn stat card from template X', 'fill this template with these values', 'run the template-fill skill'. Atomic and channel-agnostic — webinar / LinkedIn / blog / video processes all invoke it (typically dispatching one sub-agent per template for parallel rendering). Input: a manifest (template_id + page_index + text values + image asset IDs + optional delete-slots + commit mode). Output: {design_id, edit_url, view_url, warnings[], manual_drag_required[]} — the Canva URL is the deliverable handed to whoever finishes the asset (today: Furqan). Skill is fully driven

2026-06-174

name	webinar-promo-emails
description	When the user wants webinar promotional emails — the 3-email sequence (intro at T-10d, value reiteration at T-3d, last reminder at T-1d) for both Cerkl and the partner, plus the 1:1 sales outreach snippet reps paste into active deals. Trigger phrases include "promo emails", "webinar emails", "email sequence", "promotional emails", "draft the emails", "T-10 email", "day-before email", "last reminder email", "sales outreach snippet", "sales email template", "something for sales to send", "1:1 rep outreach". Run this AFTER the brief is filled out.
metadata	{"version":"0.1.0"}

Webinar Promo Emails

Produce the full 3-email sequence × 2 voices = 6 email drafts for one webinar. Cerkl voice goes to the Cerkl marketing list; partner voice goes to the partner's list.

Prerequisites

Brief is filled out (especially: title, date, time, key learnings, partner perspective)
Tracking URLs exist: cerkl_email and <partner>_email

Cadence

Email	Send	Purpose
#1 — Intro	T-10d	Announce, name the problem, list outcomes, register CTA
#2 — Value reiteration	T-3d	Deepen the value angle; one specific failure point
#3 — Last reminder	T-1d	Urgency; "tomorrow at X EST"; restate giveaway

Inputs to gather (if not in brief)

Partner's preferred sender name + email signature
Whether to include "Already registered? See you at X" footer (default: yes for #2 and #3)

What to produce per email

For each of the 6 emails (3 cadence positions × 2 voices):

Subject line (and 2–3 alternates for #2 and #3)
Preview text (50–90 chars)
Body — 150–250 words for #1, 100–200 for #2 and #3
CTA button with the appropriate tracking URL (cerkl_email for Cerkl voice; <partner>_email for partner voice)
Sign-off matching the voice

Voice differentiation

Cerkl voice: structured, problem-framed, slightly editorial. Pulls from the Core Message in the brief.
Partner voice: personal, conversational, anecdotal where appropriate. Pulls from the Partner's Perspective section of the brief — preserve the partner's framing and idioms.

The two versions should land the same key points but should not read as the same email re-skinned. If the partner's voice draft sounds like a Cerkl email with the name swapped, rewrite it.

Cerkl context to apply

Foundations ICP: subject lines should pattern-match what an HR generalist would open. Avoid IC-director jargon.
No demo CTA: every CTA is webinar registration. The follow-up sell is downstream.
Free + no sales pitch is a recurring trust marker — include it in #1 and #3.

Reference

matt-frost-promo-email.md — gold-standard for tone (note: that file only has emails #1 and the day-before; produce all three for new webinars)
Generic skill (input only): /Users/travisfoster/claude-code/cerkl/marketing/skills/email-sequence/SKILL.md

Output

Write to <speaker-slug>-promo-email.md in the event folder. Structure:

# Promotional Emails — <Webinar Title>

**Webinar:** ...
**Date:** YYYY-MM-DD
**Cerkl tracking URL:** ...
**Partner tracking URL:** ...

---

## Cerkl voice — Email #1 (T-10d, send YYYY-MM-DD)
...

## Cerkl voice — Email #2 (T-3d, send YYYY-MM-DD)
...

## Cerkl voice — Email #3 (T-1d, send YYYY-MM-DD)
...

## Partner voice — Email #1 (T-10d, send YYYY-MM-DD)
...

## Partner voice — Email #2 (T-3d, send YYYY-MM-DD)
...

## Partner voice — Email #3 (T-1d, send YYYY-MM-DD)
...

Push the 3 Cerkl-voice emails into HubSpot

After writing the markdown file, automatically push the 3 Cerkl-voice emails into HubSpot as new drafts. The partner-voice emails stay in markdown only — the partner sends those from their own system.

Use the draft-marketing-email skill in create mode, cloning from the standing template.

Template reference

Field	Value
Template name	Webinar Promo Template
Template ID	`212619094633`
Created	2026-05-10 (cloned from `211471728030` — "April 2026 Webinar - Matt Frost")

The template carries Cerkl's standard webinar promo layout, button styling, and (importantly) the Cerkl marketing list / audience settings. Cloning preserves all of these — that's the whole reason this template exists. To update the audience or styling going forward, edit 212619094633 directly in HubSpot; every future clone will inherit the change.

If the template ID stops resolving (404), it was archived or deleted in HubSpot. Find its replacement, update this section, and continue. Don't fall back to cloning a random recent webinar email — the audience settings won't match.

Naming convention for clones

Name each cloned draft consistently so they're easy to find in the HubSpot UI:

[Speaker] [Month YYYY] - Webinar Promo Email #N

Examples:

Matt Frost April 2026 - Webinar Promo Email #1
Matt Frost April 2026 - Webinar Promo Email #2
Matt Frost April 2026 - Webinar Promo Email #3

Steps

For each of the 3 Cerkl-voice emails:

Clone the Webinar Promo Template (ID 212619094633) with the name above. Use the create-mode workflow in draft-marketing-email.
PATCH the draft with the new subject and body. The body HTML should follow the cloned template's structure — replace the inner copy via the read-modify-write pattern from draft-marketing-email, don't reconstruct the layout.
Capture the new email ID and add it to the speaker event folder for future reference (see "Output" addition below).

After all 3 drafts are staged

Tell the user:

The 3 draft IDs and where to find them in HubSpot (Marketing → Email → Drafts).
What still needs human review/edits before publishing: send time, A/B variants if any, and a content check against the markdown source-of-truth.
The partner-voice emails are in the markdown file — those go to the partner directly.

Never call /publish. The user clicks publish in the HubSpot UI for each draft after review.

Update to output structure

Append a "HubSpot drafts" footer to the markdown file after staging:

---

## HubSpot drafts (Cerkl voice)

| Email | HubSpot ID | Draft name |
|---|---|---|
| #1 (T-10d) | `<new-id>` | [Speaker Month YYYY] - Webinar Promo Email #1 |
| #2 (T-3d) | `<new-id>` | [Speaker Month YYYY] - Webinar Promo Email #2 |
| #3 (T-1d) | `<new-id>` | [Speaker Month YYYY] - Webinar Promo Email #3 |

Cloned from Webinar Promo Template (`212619094633`). Partner-voice emails sent by partner from their own system.

Sales 1:1 outreach snippet (NOT a blast)

Separate from the 6 marketing emails above. This is a short, personal note a sales rep pastes into an existing thread with a prospect they're actively working — not a designed campaign. Produce it alongside the promo emails whenever the webinar has an active sales motion (default: yes for prospect/lead-facing webinars).

How it differs from the blasts — keep these straight:

	Marketing blasts (#1–#3)	Sales 1:1 snippet
Audience	Cerkl marketing list (cold-ish)	Named prospects a rep is mid-conversation with
Voice	Editorial, branded	Personal, references the ongoing conversation
Chrome	Banner, buttons, HubSpot layout	Plain text — pastes into a live thread
Tracking link	`cerkl_email`	Per-rep `cerkl_<rep>` link (attributes to the rep)
Delivery	HubSpot draft → user publishes	Rep sends manually from their own inbox
HubSpot draft	Yes	No — never stage this in HubSpot

Prerequisite: per-rep tracking links exist in <speaker-slug>-tracking-urls.md (e.g. cerkl_marc, cerkl_josh). If only cerkl_email exists, mint per-rep links first per ../../tracking-urls-convention.md.

Template (generalize the bracketed slots from the brief)

Subject line options:
- Thought of you — quick thing on [Weekday, Month D]
- This is basically the conversation we've been having

Hi [First Name],

Quick one that's relevant to what we've been talking through. [Speaker + role] is
running a 60-minute session on [Weekday, Month D at Time TZ] on [one-line promise —
pull from the brief's Core Message].

[One sentence tying the webinar to THIS prospect's situation — reference the specific
pain they raised.] Figured it'd be worth an hour given where you're at.

Register here: [your tracking link]

Happy to compare notes after if you make it — and either way, I can walk you through
the same thing 1:1 whenever's useful.

[Rep name]

Keep it under ~120 words. No "free in Foundations" hard-sell — these people are already in a sales conversation; the value is the content and the rep's soft 1:1 offer.

Output

Write to <speaker-slug>-sales-outreach.md in the event folder with: the template above, a rep tracking-link table (one row per cerkl_<rep> slug from the tracking-urls file), and an optional "asset/press-release to forward" line. Reference: rachel-maddy-sales-outreach.md (gold standard). Do not push this to HubSpot.

Push update

After producing the emails AND staging the HubSpot drafts, append an update block to the relevant file in personal-assistant/projects/. See ../../CLAUDE.md for the protocol.