skill-034-ad-copy-landing-page-consistency

name	skill-034-ad-copy-landing-page-consistency
description	Verify alignment between ad messaging and landing page content.
allowed-tools	Read, Grep, Glob

Skill 034: Ad Copy-to-Landing Page Message Consistency

Purpose

Message match between ads and landing pages is critical for user experience, Quality Score (Landing Page Experience), and conversion rates. When users click ads promising one thing but land on pages about something else, they bounce. This audit identifies messaging misalignments.

Data Requirements

Data Source: Standard

Standard Data:

• data/account/campaigns/*/*/ads.md - RSA headlines, descriptions, final URLs
• data/account/campaigns/*/*/keywords.md - Keywords for context

Reference GAQL:

SELECT
  campaign.name,
  ad_group.name,
  ad_group_ad.ad.id,
  ad_group_ad.ad.responsive_search_ad.headlines,
  ad_group_ad.ad.responsive_search_ad.descriptions,
  ad_group_ad.ad.final_urls,
  metrics.impressions,
  metrics.clicks,
  metrics.conversions
FROM ad_group_ad
WHERE ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD'
  AND ad_group_ad.status = 'ENABLED'
  AND segments.date DURING LAST_30_DAYS
ORDER BY metrics.clicks DESC

Use /google-ads:get-custom for high-traffic ad prioritization.

Analysis Steps

1. Extract ad messaging elements: Headlines, descriptions, final URLs - identify key promises, offers, CTAs
2. Categorize messaging themes: Offers (discounts, free shipping), features, benefits, trust signals
3. Map ads to landing pages: Group by final URL, note unique URLs per campaign
4. Identify potential mismatches: Ad mentions offer not on page, different products highlighted, conflicting CTAs
5. Prioritize by traffic: Focus on high-click landing pages first

Thresholds

Condition	Severity
Ad mentions specific offer not verifiable on page	Critical
All ads point to homepage	Warning
Ad CTA doesn't match page CTA	Warning
Time-sensitive offer in ad (needs verification)	Warning

Output

Short (default):

## Ad-Landing Page Consistency Audit
**Account:** [Name] | **Unique URLs:** [X] | **Potential Mismatches:** [Y]

### Critical ([Count])
- **"[Ad headline/promise]"** -> [URL]: Verify [offer/claim] is visible on page

### Warnings ([Count])
- **[X] ad groups** point to homepage -> Create specific landing pages
- **"[Time-sensitive offer]"**: Verify promotion is current

### High-Traffic URLs to Review
| URL | Clicks | Ad Promises | Verify |
|-----|--------|-------------|--------|

### Recommendations
1. [Priority action]

Detailed adds:

• Full ad-to-URL mapping table
• Promises checklist by landing page
• URL diversity analysis by campaign