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Check that high-resolution, properly formatted image assets are uploaded for campaigns that support them.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.
Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.
Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).
Segment and analyze Search Partners performance separately from Google Search.
Check whether Search campaigns have inadvertently opted into the Google Display Network.
| name | skill-035-image-asset-optimization |
| description | Check that high-resolution, properly formatted image assets are uploaded for campaigns that support them. |
| allowed-tools | Read, Grep, Glob |
Image assets increase ad visibility and engagement, particularly on mobile. Campaigns without images or with low-quality images miss opportunities for higher CTR. This audit ensures image assets are properly configured for Search extensions, Performance Max, and Demand Gen campaigns.
Data Source: Custom GAQL Required
Standard export does not include image asset details.
GAQL Query (customer-level images):
SELECT
asset.id,
asset.name,
asset.type,
asset.image_asset.file_size,
asset.image_asset.full_size.height_pixels,
asset.image_asset.full_size.width_pixels,
asset.image_asset.mime_type,
customer_asset.status
FROM customer_asset
WHERE asset.type = 'IMAGE'
GAQL Query (campaign-level):
SELECT
campaign.name,
asset.type,
asset.image_asset.full_size.height_pixels,
asset.image_asset.full_size.width_pixels,
campaign_asset.status,
metrics.impressions,
metrics.clicks
FROM campaign_asset
WHERE asset.type = 'IMAGE'
AND segments.date DURING LAST_30_DAYS
Run via /google-ads:get-custom with query name image_assets.
| Condition | Severity |
|---|---|
| PMax campaign without images | Critical |
| Image below minimum resolution | Warning |
| Non-standard aspect ratio | Warning |
| Fewer than 3 images per ratio (PMax) | Warning |
| Search campaign without image extension | Info |
Short (default):
## Image Asset Audit
**Account:** [Name] | **Images:** [X] | **Issues:** [Y]
### Critical ([Count])
- **[Campaign]** (PMax): No images -> Upload square + landscape + portrait
### Warnings ([Count])
- **[X] images** below recommended resolution -> Replace with 1200px versions
- **[Campaign]**: Missing portrait (4:5) images
### Coverage
| Campaign Type | Campaigns | With Images | Status |
|---------------|-----------|-------------|--------|
| Performance Max | X | X | OK/Missing |
| Search | X | X | OK/Add |
### Recommendations
1. [Priority action]
Detailed adds: