skill-037-ad-disapproval-limited-eligibility

name	skill-037-ad-disapproval-limited-eligibility
description	Check ad approval status and resolve disapproved or limited eligibility ads.
allowed-tools	Read, Grep, Glob

Skill 037: Ad Disapproval and Limited Eligibility Monitoring

Purpose

Disapproved ads stop serving immediately, resulting in lost traffic and revenue. Limited eligibility ads serve in restricted contexts, reducing reach. Regular monitoring ensures maximum ad coverage and prevents revenue loss from undetected policy violations.

Data Requirements

Data Source: Standard

Standard Data:

• data/account/campaigns/*/*/ads.md - Ad approval status and policy issues

Reference GAQL:

SELECT
  campaign.name,
  ad_group.name,
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.responsive_search_ad.headlines,
  ad_group_ad.ad.final_urls,
  ad_group_ad.policy_summary.approval_status,
  ad_group_ad.policy_summary.review_status,
  ad_group_ad.policy_summary.policy_topic_entries,
  ad_group_ad.status,
  metrics.impressions
FROM ad_group_ad
WHERE ad_group_ad.status != 'REMOVED'
  AND segments.date DURING LAST_30_DAYS

Use /google-ads:get-custom for detailed policy topic entries.

Analysis Steps

1. Categorize by approval status: Approved, Approved Limited, Area of Interest Only, Limited, Disapproved, Under Review
2. Analyze disapproved ads: Extract policy topic (reason), identify ad copy causing issues, check landing pages
3. Assess impact: Find ad groups with only disapproved ads (silenced), high-value campaigns affected
4. Prioritize resolution: Ad groups with no approved ads first, then high-spend campaigns, then simple editorial fixes
5. Plan remediation: Fix/replace ads, appeal if incorrect, document patterns

Thresholds

Condition	Severity
Ad group with all ads disapproved	Critical
Any disapproved ad	Warning
>10% of ads disapproved	Critical
Ad under review > 7 days	Warning
Limited eligibility affecting reach	Info

Output

Short (default):

## Ad Approval Audit
**Account:** [Name] | **Ads:** [X] | **Disapproved:** [Y]

### Critical ([Count])
- **[Campaign] / [Ad Group]**: ALL ads disapproved (silenced) -> Fix immediately
  - Ad [ID]: [Policy topic] -> [Specific fix]

### Warnings ([Count])
- **[Campaign] / [Ad Group]**: [X] disapproved
  - [Policy topic]: "[ad copy causing issue]" -> [Fix]

### Status Summary
| Status | Count | % |
|--------|-------|---|
| Approved | X | X% |
| Disapproved | X | X% |
| Limited | X | X% |
| Under Review | X | X% |

### Recommendations
1. [Priority action]

Detailed adds:

• Full disapproval list with policy topics
• Common policy violations and fixes
• Resolution priority queue with estimated fix time