| name | launch-context-brief |
| description | Synthesize a product's positioning, ICP, differentiators, founder voice, and approved claims into a single launch context brief — ready to hand to a copywriter, agency, internal team member, or AI agent. Use this skill whenever the user asks for "launch context", "positioning brief", "product brief", "what's our ICP", "what makes us different", "our founder voice", "safe claims for launch", "Product Hunt prep", "copy brief", "brand brief", "what should I tell the agency", or anything that implies they need a consolidated reference document about their product for GTM or launch purposes. Also trigger when someone says "I need to brief someone on what we do" or "help me explain our product to a copywriter". Requires Unabyss MCP. Web search is used to supplement with publicly available product information. |
Launch Context Brief
Pull everything known about the user's product and synthesize it into a single structured brief a copywriter, agency, or AI agent can act on immediately.
Required Integrations
This skill uses Unabyss MCP and web search.
If Unabyss is not connected, tell the user: "This skill requires Unabyss MCP. You can connect it from the Tools menu."
How to Run
Step 1 — Check for an existing export
Call export_list first. If a launch context or positioning export already exists and is fresh, call export_read — no need to regenerate.
Step 2 — Query Unabyss if no export exists
Run two queries in sequence:
Query A — Core product understanding (use query):
What is our product? What problem does it solve, who is it for, and what makes it different? Include any positioning statements, taglines, or one-liners I've written or approved.
Query B — GTM and voice signals (use agentic_query — needs synthesis across posts, emails, docs):
What do I know about our ICP or target audience? What claims have I made about the product publicly or in launch copy? What tone and voice do I use — any examples of copy, posts, or messaging I've written?
Call agentic_query_read to retrieve Query B results.
Step 3 — Web research
Search the product's live website, Product Hunt listings, and founder social posts to fill gaps and verify.
Step 4 — Synthesize the brief
Launch Context Brief
[Product Name] — [date]
What we do
2–3 sentence plain-language description. No jargon.
Target user (ICP)
Role, context, pain, goal. Specific. Multiple segments listed separately if they exist.
Key differentiators
3–5 real, defensible claims. No generic ones.
Approved claims
Statements already used in launch copy or public posts — safe to reuse verbatim.
Founder voice
- 2–3 tone descriptors with examples
- What to avoid
One-liner
Sharpest single sentence. Pulled from existing copy if one exists; synthesized if not.
What this is NOT
Positioning angles to avoid, adjacent categories to stay clear of.
Output Rules
- Check
export_list before querying — reuse fresh exports
- Use
query for core product facts, agentic_query for voice and GTM synthesis
- Every section grounded in something real — not invented
- Missing sections marked: "Not enough signal. Ask the founder to fill this in."
- No preamble before the brief
- Under 500 words
