google-analytics

name

google-analytics

description

Query GA4 reports (users, sessions, conversions, funnels, realtime), manage properties / data streams / key events / custom dimensions / audiences / access bindings, and send Measurement Protocol events via the `ga4` CLI. Use this skill whenever the user mentions GA4, Google Analytics, property IDs starting with `properties/`, tracking events, engagement or traffic metrics, attribution, conversions, key events, audiences, BigQuery links, access roles, or realtime users — even if they don't explicitly say "GA4". Do not use for Google Search Console (see google-search-console skill) or generic web analytics where the source isn't GA4 (ask first).

Google Analytics

Architecture

ga4 is a standalone Python CLI that wraps three GA4 APIs:

• Data API (v1beta + v1alpha) — ga4 data … — reporting, realtime, metadata, funnels, audience exports
• Admin API (v1beta + v1alpha) — ga4 admin … — accounts, properties, streams, key events, custom dims/metrics, measurement secrets, links, audiences, access bindings, annotations
• Measurement Protocol — ga4 mp … — event ingestion (send + validate against debug endpoint)

All commands emit JSON to stdout with indent=2. Errors go to stderr as plain text with exit 1. Destructive operations require --yes/-y on the CLI; the skill adds an additional user-confirmation layer (see Destructive operations below).

Auth is OAuth-user-only via ga4 auth login --client-secret <Desktop-OAuth-client.json>. The CLI owns its own state at ~/.config/skills/ga4/ (not under the skill's path — ga4 is usable outside this skill).

Before First Use

1. Install — uv sync --project /abs/path/to/skills/google-analytics
2. Create an OAuth Desktop client in GCP — https://console.cloud.google.com/apis/credentials → Create Credentials → OAuth client ID → Desktop app → download the JSON. ADC (gcloud auth application-default login) is deliberately not supported — Google is phasing out analytics scopes on the default gcloud client ID.
3. Auth — ga4 auth login --client-secret /path/to/downloaded.json. A browser opens for consent. On a headless machine, open an SSH tunnel first: ssh -L 8086:localhost:8086 <this-host> and open the printed URL on a machine with a browser. Scopes default to readonly + edit + manage-users; override with --scope (repeatable) for provision / user-deletion.
4. Grant GA access — in GA Admin → Access Management, add the Google account you just authed with as Viewer (reads) or Editor/Administrator (writes, user management). See references/setup.md for click-path.
5. Default property (optional, recommended) — ga4 config set-property 123456789.
6. Verify — ga4 doctor should be all-green.

Canonical invocation

uv run --project /path/to/skills/google-analytics ga4 <command> [args]

For brevity, examples below use ga4 directly. When running from outside the skill directory, always use the full uv run --project <abs-path> form.

Destructive operations

Before running any delete or archive subcommand, show the user the exact command (including target resource name) and ask for confirmation in conversation. Only pass --yes/-y after an affirmative answer in the current turn. Never chain multiple destructive ops without re-confirming each one.

The CLI's --yes flag is a non-interactive guardrail. The skill's job is to make sure a human explicitly agrees before a properties delete, key-events delete, custom-dimensions archive, custom-metrics archive, audiences archive, access-bindings delete, access-bindings batch-delete, annotations delete, data-streams delete, measurement-secrets delete, links firebase-delete, links ads-delete, links bigquery-delete, properties submit-user-deletion, or accounts delete is executed. If the user is in a hurry, still ask — a single clear confirmation is cheap compared to clobbering a production property.

Command index

ga4 auth, ga4 config, ga4 doctor

Command	Purpose	Min scope
ga4 auth login --client-secret <path>	OAuth Desktop flow	n/a
ga4 auth status	Report OAuth credential status	n/a
ga4 auth whoami	Scopes and expiry on the current token	readonly
ga4 auth logout	Remove OAuth credentials	n/a
ga4 config set-property <id>	Persist default property (stored as properties/<id>)	n/a
ga4 config get default-property	Read default	n/a
ga4 config show	Dump all config	n/a
ga4 doctor	Health check (config, OAuth credentials, scopes, Admin API ping)	readonly

Property ids accept either 123456789 or properties/123456789.

ga4 data — Data API

Command	Purpose	Min scope
ga4 data run-report -p <id> -d <dims> -m <metrics> -s <start> -e <end>	Standard report	readonly
ga4 data run-pivot-report -p <id> --request-json @body.json	Pivot report	readonly
ga4 data batch-run-reports -p <id> --requests-json @bodies.json	Up to 5 reports in one call	readonly
ga4 data batch-run-pivot-reports -p <id> --requests-json @bodies.json	Up to 5 pivot reports	readonly
ga4 data run-realtime-report -p <id> -d <dims> -m <metrics>	Last 30 (or 60 for GA360) minutes	readonly
ga4 data run-funnel-report -p <id> --request-json @funnel.json	Funnel analysis. Alpha.	readonly
ga4 data check-compatibility -p <id> -d <dims> -m <metrics>	Validate dim+metric combo	readonly
ga4 data get-metadata -p <id>	Dimensions + metrics catalog for the property (pass properties/0 for universal)	readonly
ga4 data audience-exports create --audience <name> -d <dims>	Create audience export	readonly
ga4 data audience-exports get <name> / list / query <name>	Audience export lifecycle	readonly

Common run-report flags: --dimension-filter-json, --metric-filter-json, --order-by-json, --metric-aggregation, --cohort-spec-json, --comparisons-json, --limit, --offset, --currency-code, --keep-empty-rows, --return-property-quota, --request-json (full body override).

Filter/order/cohort JSON can be inline (--dimension-filter-json '{"filter":...}') or a file (--dimension-filter-json @/tmp/f.json). See references/data-api.md for the filter grammar.

ga4 admin accounts — Accounts

Command	Purpose	Min scope
accounts list / get <id> / summaries-list	Read accounts	readonly
accounts update <id> --display-name …	Rename	edit
accounts delete <id> --yes	Soft-delete	edit
accounts search-change-history <id>	Audit trail	readonly
accounts run-access-report <id> -d <dims> -m <metrics>	Who-accessed-what audit	readonly
accounts get-data-sharing-settings <id>	Read sharing settings	readonly
accounts provision-ticket --display-name … --redirect-uri …	New-account provisioning ticket	edit

ga4 admin properties — Properties

Command	Purpose	Min scope
properties list --account <id> / get -p <id>	Read properties	readonly
properties create --parent <account> --display-name … --time-zone …	Create	edit
properties update -p <id> --display-name …	Update (or --body-json + --update-mask)	edit
properties delete -p <id> --yes	Soft-delete	edit
properties get-data-retention -p <id> / update-data-retention …	Retention settings	edit
properties get-attribution-settings -p <id> / update…	Attribution model. Alpha.	edit
properties get-signals-settings -p <id> / update…	Google Signals. Alpha.	edit
properties run-access-report -p <id> …	Access audit at property scope	readonly
properties search-change-history -p <id>	Change history	readonly
properties acknowledge-user-data -p <id> --acknowledgement …	Prereq for Measurement Protocol secrets	edit
properties submit-user-deletion -p <id> --user-id …	GDPR deletion. Alpha. Irreversible.	user.deletion

ga4 admin data-streams, measurement-secrets

Command	Purpose	Min scope
data-streams list -p <id> / get -p <id> <stream>	Read streams	readonly
data-streams create -p <id> --type WEB_DATA_STREAM --display-name … --uri …	Create web stream	edit
data-streams create --type ANDROID_APP_DATA_STREAM --package-name …	Android	edit
data-streams create --type IOS_APP_DATA_STREAM --bundle-id …	iOS	edit
data-streams update -p <id> <stream> --display-name …	Rename	edit
data-streams delete -p <id> <stream> --yes	Delete	edit
data-streams get-global-site-tag -p <id> <stream>	gtag snippet. Alpha.	readonly
data-streams get-enhanced-measurement -p <id> <stream> / update…	EM settings. Alpha.	edit
data-streams get-data-redaction -p <id> <stream> / update…	PII redaction. Alpha.	edit
measurement-secrets list -p <id> <stream> / get, create --display-name …, update, delete	MP secrets CRUD (requires acknowledge-user-data first)	edit

ga4 admin key-events, custom-dimensions, custom-metrics

Command	Purpose	Min scope
key-events list -p <id> / get / create --event-name … --counting-method … / update / delete --yes	Conversion events (replaces conversionEvents)	edit
custom-dimensions list -p <id> / get / create --parameter-name … --display-name … --scope EVENT / update / archive --yes	Custom dims	edit
custom-metrics list -p <id> / get / create --parameter-name … --measurement-unit … / update / archive --yes	Custom metrics	edit

ga4 admin links — Third-party links

Command	Purpose	Min scope
links firebase-list -p <id> / firebase-create --firebase-project projects/… / firebase-delete <id> --yes	Firebase links	edit
links ads-list -p <id> / ads-create --customer-id … / ads-update / ads-delete <id> --yes	Google Ads links	edit
links bigquery-list -p <id> / bigquery-get / bigquery-create --project projects/… [--daily-export …] / bigquery-update / bigquery-delete <id> --yes	BigQuery links. Alpha.	edit

ga4 admin audiences, access-bindings, annotations — all alpha

Command	Purpose	Min scope
audiences list -p <id> / get / create --body-json @audience.json / archive --yes	Audiences. Alpha.	edit
access-bindings list --account <id> (or --property) / get / create --user <email> -r predefinedRoles/admin / update / delete --yes	Per-user roles. Alpha.	manage.users
access-bindings batch-{create,get,update,delete} --bindings-json @list.json	Batch operations. Alpha.	manage.users
annotations list -p <id> / get / create --title … --annotation-date YYYY-MM-DD (or --start-date/--end-date) / update / delete --yes	Reporting-data annotations. Alpha.	edit

Alpha endpoints may change shape without notice; keep an eye on google-analytics-admin release notes if you script against them.

ga4 mp — Measurement Protocol

Command	Purpose
ga4 mp send --measurement-id G-XXX --api-secret … --events-json @events.json	Fire-and-forget send to /mp/collect
ga4 mp validate --measurement-id G-XXX --api-secret … --events-json @events.json	Debug endpoint — returns per-event validation findings

Single-event shortcut: --event-name purchase --event-params '{"value":12.34,"currency":"USD"}'. For Firebase/app streams, replace --measurement-id with --firebase-app-id. --endpoint eu routes through the EU regional endpoint.

MP limits (enforced locally before sending): 25 events/request, 40-char event names, 25 params/event. See references/admin-api.md for full limits including param value length.

Writing reports

# Last 7 days of active users by country
ga4 data run-report -p 123456789 -d country -m activeUsers -s 7daysAgo -e today

# Week-over-week comparison with two date ranges via request JSON
cat <<'EOF' > /tmp/wow.json
{
  "dimensions": [{"name": "deviceCategory"}],
  "metrics": [{"name": "engagementRate"}, {"name": "sessions"}],
  "date_ranges": [
    {"start_date": "7daysAgo",  "end_date": "yesterday", "name": "this_week"},
    {"start_date": "14daysAgo", "end_date": "8daysAgo",  "name": "last_week"}
  ]
}
EOF
ga4 data run-report -p 123456789 --request-json @/tmp/wow.json

# Filter: only mobile, only pages matching /blog/*
cat <<'EOF' > /tmp/filter.json
{"andGroup": {"expressions": [
  {"filter": {"fieldName": "deviceCategory", "stringFilter": {"value": "mobile"}}},
  {"filter": {"fieldName": "pagePath", "stringFilter": {"matchType": "BEGINS_WITH", "value": "/blog/"}}}
]}}
EOF
ga4 data run-report -p 123456789 -d pagePath -m sessions -s 7daysAgo -e today \
  --dimension-filter-json @/tmp/filter.json

For deep filter grammar (AND/OR/NOT, string/numeric/between/in-list filter types), the valid metric-aggregation set, cohort specs, and the "quota token" math, read references/data-api.md.

Admin safety

• Always list/get first before update/delete/archive. Validate you're targeting the right resource.
• Use search-change-history to audit recent changes before making new ones, and to find who made the last change to a resource.
• Alpha endpoints may change shape. If you get an unexpected schema error, check the google-analytics-admin package version and the alpha changelog.
• update_mask — most admin updates require a field mask. The CLI auto-computes it from flag-based updates, but for --body-json updates you must pass --update-mask explicitly.
• Scopes — the CLI requests the union of scopes its commands need. If a command 403s with "insufficient permissions", re-auth with a broader scope (see Before First Use).

Funnel / audience / access patterns

• Funnels (run-funnel-report) are built as an array of steps, each with a filter expression. The response has two sub-reports — funnel table and funnel visualization. See references/data-api.md for step-design patterns (sequential vs. any-order steps, breakdown dimensions, continuous vs. direct).
• Audiences (audiences create) have a deeply nested schema (filter clauses, scopes, sequences). Build the JSON separately and pass --body-json @audience.json. Start from an existing audience (audiences get) to see the shape.
• Access bindings use predefinedRoles/* role names. Common: predefinedRoles/no-cost-data, predefinedRoles/read-and-analyze, predefinedRoles/editor, predefinedRoles/admin. Changes at account scope apply to all properties.

Interpreting output

Engagement benchmarks, attribution model differences, funnel drop-off heuristics, audience sequence vs. condition patterns, realtime reporting caveats, and BigQuery long-term-storage tradeoffs are all in references/playbook.md. Read it before drawing conclusions about whether numbers are "good" — GA4's sampling and attribution defaults differ meaningfully from UA and from other analytics tools.

Troubleshooting

• "No credentials. Run: ga4 auth login …" — Exactly what it says. Get a Desktop OAuth client JSON from GCP and log in.
• "Permission denied" — The Google account you auth'd with doesn't have GA access. Grant Viewer/Editor in GA Admin → Access Management. Verify with ga4 admin accounts summaries-list.
• "Quota exhausted" — Pass --return-property-quota on a report to see live consumption. Data API tokens reset hourly/daily. GA360 gets 10x limits.
• "insufficient_scope" — The stored token was obtained with fewer scopes than this command needs. Re-run ga4 auth login --client-secret <path> --scope <extra-scope> (repeatable) to include them.
• "No property id" — Pass --property/-p, set GA_PROPERTY_ID, or ga4 config set-property <id>.
• Alpha schema changed — Pin google-analytics-admin and google-analytics-data in pyproject.toml, then uv sync.
• Realtime report is empty — The realtime window is only the last 30 minutes (60 for GA360). If there's genuinely no active traffic, the report will be empty; this is correct.
• MP send returned 2xx but the event didn't appear — mp send always returns 2xx regardless of validity. Use mp validate first to check for rejection reasons.

Configuration files

• ~/.config/skills/ga4/config.json — default property and other CLI settings
• ~/.config/skills/ga4/credentials.json — OAuth user creds (written by ga4 auth login)
• Override the config dir with GA4_CONFIG_DIR=/path/to/dir

Migrating from earlier versions

If upgrading from a build that stored config at ~/.config/ga4/, run ga4 config migrate --apply to move the credentials and config to the new location. ga4 auth status emits a deprecation_warning until the migration runs.