competitive-analysis-april-dunford-framework

name	competitive-analysis-april-dunford-framework
description	Sub-skill of competitive-analysis: April Dunford Framework (+1).
version	1.0.0
category	business
type	reference
scripts_exempt	true

April Dunford Framework (+1)

April Dunford Framework

For each competitor, analyze:

1. Competitive Alternatives - What would customers use instead?
2. Unique Attributes - What do they do that others can't?
3. Value - What benefit does that provide?
4. Target Customers - Who cares most about that value?
5. Market Category - What market do they claim?

Positioning Map

                    HIGH SPECIALIZATION
                           │
                     ┌─────┼─────┐
                     │  US │     │
    LOW              │     │     │         HIGH
    TECH ────────────┼─────┼─────┼──────── TECH
                     │     │     │
                     │     │ Comp│
                     └─────┼─────┘

*See sub-skills for full details.*