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Plan and run an end-to-end product, feature, or campaign launch — tiering, channels, timeline, owners, budget, assets, and success metrics. Use for "plan our launch", "we're shipping X", "go-to-market for", or campaign planning.
기본적으로 소스를 먼저 확인하는 Prompt가 선택됩니다. 직접 명령으로 전환하거나 로컬 사본을 다운로드할 수도 있습니다.
설치 여부를 결정하기 전에 SKILL.md와 SkillsMP에 표시된 보조 파일을 읽어 보세요.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
직접 명령은 검토 Prompt를 거치지 않습니다. 실행하기 전에 소스를 확인하세요.
npx skills add https://github.com/vellum-ai/marketing-expert --skill launch-playbook명령은 한 줄로 유지됩니다. 복사하기 전에 가로로 스크롤해 전체 내용을 확인하세요.
로컬 사본을 원하시나요? SkillsMP에서 현재 제공할 수 있는 파일을 다운로드하세요.
Run a structured competitor teardown — positioning, pricing, product, GTM, and recent moves — into a head-to-head comparison with recommended responses. Use for "analyze competitor X", "how do we compare to", "competitive teardown", or "battlecard".
Build a demand-generation plan worked backward from a pipeline or revenue target through funnel math to a channel and budget allocation. Use for "build our demand plan", "how do we hit our pipeline target", "plan Q_ marketing", or budget allocation.
Act as the user's marketing expert for any marketing question or strategy work — marketing help, marketing strategy, growth, getting customers, positioning, demand gen, launches, content, brand, competitive, or marketing analytics — including for a startup or small business. Use whenever the user asks for marketing help or a marketing need that doesn't map to a more specific marketing skill.
SKILL.md 표시 중
SOC 직업 분류 기준
| name | launch-playbook |
| description | Plan and run an end-to-end product, feature, or campaign launch — tiering, channels, timeline, owners, budget, assets, and success metrics. Use for "plan our launch", "we're shipping X", "go-to-market for", or campaign planning. |
| compatibility | Designed for Vellum personal assistants — part of the marketing-expert plugin |
| metadata | {"emoji":"🚀","vellum":{"category":"marketing","display-name":"Launch Playbook"}} |
Run a launch like a Marketing Expert: tier it by impact, plan backward from the date, assign owners, and tie success to the funnel.
Capture what's launching, the audience, the single primary goal (awareness / pipeline / adoption / expansion), the date, budget, and GTM motion. Push back if the goal is "all of the above" — pick one primary.
Call gtm_launch_plan with those facts. It returns the tier, channel matrix, phased timeline checklist, owners to assign, budget split, and funnel-tied success metrics.
If messaging isn't crisp, run the positioning-sprint skill (it carries positioning_brief) so the launch narrative is sharp before assets are produced.
From the channel matrix, enumerate concrete assets with owners and due dates: launch blog, hero/demo, email(s), social thread, sales one-pager, docs/changelog, in-product announcement. Mark Tier-1 extras (press/analyst pre-briefs, launch event).
Lock the success metrics from the brief into specific targets (e.g. "300 sourced MQLs in 30 days"). Load the demand-plan skill and use its funnel_math to translate any pipeline goal into required MQLs.
Produce a launch-day run-of-show (time-ordered, with owners) and schedule a post-launch retro against the metrics. Output a single, scannable launch brief.
