mstack

Marketing skill suite for AI agents. 26 skills covering strategy, campaigns, lifecycle, SEO/content, social, paid ads, proof, reporting, and brand systems. Unified by persistent brand context so Claude and Codex can produce consistent marketing output. Use /m-brand to get started.

Write marketing content in your brand voice. Blog posts, articles, landing pages, email copy. Reads brand context for tone, audience, and positioning. Produces publish-ready content with SEO basics. Use when asked to "write a blog post", "draft content", "write copy", or "create an article".

Twitter/X thread writer. Takes a topic or insight and generates a 6-12 tweet thread: hook tweet, context tweet, value tweets, engagement tweet, and CTA tweet. Follows brand voice. Uses proven hook formulas, tweet-level craft rules, and engagement mechanics. Includes character counts and media placement suggestions.

Build a rigorous, data-informed marketing strategy using the Bullseye Framework (19 channels, test 3, focus 1), STP model, and growth loops thinking. Covers channel priorities with CAC/time-to-results benchmarks, a message-market fit messaging framework, stage-aware budget allocation (pre-PMF / growth / scale), a 90-day roadmap with weekly milestones, and leading vs lagging KPIs per channel. Reads brand context, competitive analysis, and ICP if available. Produces a structured strategy document. Use when asked to "create marketing strategy", "plan marketing", or "build go-to-market".

Social post creation. Takes a topic or content to promote and generates platform-specific posts: Twitter/X, LinkedIn, Reddit, and Instagram. Respects each platform's algorithm signals, character limits, culture, and optimal posting times. Includes engagement hooks and content adaptation per platform.

On-page SEO optimization. Takes a URL or content file and checks: title tag, meta description, H1/H2 structure, keyword density, internal links, image alt text, schema markup, Core Web Vitals, cannibalization signals, mobile-first indicators, and URL structure. Outputs an actionable prioritized checklist with fixes.

Content atomization. Takes one pillar piece (blog post, video, long-form essay) and generates 8-12 derivatives using the content pyramid model: social posts, pull quotes, data callouts, email teaser, community questions, and a short video script. Adapts tone AND angle per platform — not just reformatting. Includes a 1-2 week drip schedule with peak-time slots, UTM tracking per platform, and evergreen rotation flags.

Marketing performance report. Pulls GA4 and Search Console data if API keys are available. Otherwise asks user to paste metrics. Generates executive summary, channel breakdown, metrics framework (leading vs lagging), trend analysis with MoM/WoW comparisons, attribution model guidance, channel-specific KPIs, benchmark comparisons, and next month priorities with effort/impact scoring.

Proof and customer story workflow. Turns raw wins, testimonials, usage data, sales notes, or interview transcripts into proof assets: case studies, quote banks, landing-page proof blocks, objection-specific evidence, and social proof snippets. Use when asked for testimonials, case studies, customer stories, proof, or credibility.

Positioning and messaging framework grounded in April Dunford's "Obviously Awesome" methodology, Category Design, and the "Only We..." differentiator approach. Reads brand context and competitive analysis to produce: a defensible category definition, precise audience statement, genuine key differentiator, outcome-focused value propositions, three messaging pillars with proof points, and elevator pitches at 30s / 60s / 2min — each built on a tested formula. Includes quick validation tests the user can run before publishing.

Self-update for mstack. Detects vendored vs global install, checks current and remote versions, shows a changelog preview, backs up config before upgrading, applies the upgrade, verifies skills registered, and provides rollback instructions if anything breaks. Run when asked to "update mstack", "upgrade mstack", or "get latest mstack".

Manage marketing learnings. View, search, prune, export, and add entries. Learnings are typed by marketing category (content, seo, social, ads, audience, operational) and scored by confidence. Highlights high-confidence insights and cross-project signals that should influence upcoming /m-write or /m-social runs.

Launch planning workflow for product, feature, community, content, and campaign launches. Produces positioning, launch narrative, readiness checklist, timeline, channel plan, asset map, internal enablement, metrics, and post-launch review plan. Use when asked to launch something or prepare a go-to-market rollout.

Landing page copy. Takes a product or feature plus target audience. Generates: hero section, problem statement (PAS), benefits, social proof, FAQ, and final CTA. Conversion-focused: one CTA per page, message match, F-pattern hierarchy, mobile-first.

Keyword research for SEO content planning. Uses Ahrefs/SEMrush API if available, otherwise browse-based SERP analysis. Classifies by intent (informational, navigational, commercial investigation, transactional). Groups into topic clusters / pillar pages. Assesses difficulty without API via SERP feature analysis. Surfaces long-tail, PAA, comparison, and "best X for Y" patterns. Identifies content gaps by priority. Flags seasonal and trending keywords. Outputs structured table with cluster, intent, volume estimate, difficulty, and content type. Saves structured doc.

Ideal customer profile builder. Generates 2-3 detailed buyer personas using the Jobs-to-Be-Done (JTBD) framework (functional, emotional, and social jobs), firmographic and demographic segmentation, buying triggers, objection mapping, channel preferences, and day-in-the-life scenarios. Based on brand.yaml audience. Saves structured persona docs.

Marketing experiment planner for CRO, landing pages, lifecycle, paid creative, messaging, pricing, and activation tests. Turns a growth question into a hypothesis, test design, variants, sample-size caveats, instrumentation checklist, decision rule, and follow-up plan. Use when asked to test, optimize, A/B test, or improve conversion.

Community engagement responses. Takes platform context — Reddit thread, Twitter reply, Discord question — and generates authentic, helpful responses. Not promotional. Tone-calibrated per platform. Advises when to engage vs. create. Includes engagement tier guidance, value-first templates, and ROI measurement.

Email lifecycle and sequence builder. Creates onboarding, activation, nurture, reactivation, launch, sales, and retention sequences with subject lines, body copy, segmentation logic, timing, CTAs, and measurement. Use when asked for email flows, lifecycle marketing, newsletters, drip campaigns, or launch sequences.

Copy editing against brand voice. Reads a draft and compares against brand.yaml voice settings. Checks tone, avoid-list violations, AI vocabulary, readability, Flesch-Kincaid score, passive voice rate, sentence length distribution, CTA clarity, headline strength, and paragraph flow. Makes targeted edits — not rewrites. Shows tracked changes with before/after and explicit reasoning.

Deep competitive intelligence: analyzes 2-5 competitors across positioning, pricing, content velocity, channel mix, tech stack signals, and hiring intent. Produces a scored comparison matrix, Porter's Five Forces summary, and prioritized strategic opportunities — not just data, but "so what?" actions you can execute this week.

Integrated campaign builder for marketing operators. Turns a goal, offer, audience, and channel mix into a campaign brief, messaging map, asset list, launch sequence, measurement plan, and risk checklist. Use when asked to plan a campaign, coordinate multi-channel marketing, or turn a strategy into execution.

Content calendar planning. Takes a strategy doc or channel list with frequency and generates a monthly calendar: date, channel, content type, topic, and status. Applies 70/20/10 content mix, content pillars, theme weeks, seasonal hooks, pipeline stage tracking, buffer content slots, and CSV export for Notion/Airtable.

Content brief creation. Takes a keyword or topic and generates a full brief: target keyword, secondary keywords, search intent, title, meta description, H2/H3 outline with key points per section, word count, audience segment, content angle/hook, CTA, internal linking strategy, SERP analysis (featured snippets, PAA, format dominance), competitor content to beat, unique differentiation angle, content format recommendation, and success metrics.

Brand workshop — interactive 10-step setup that extracts voice, audience, positioning, competitors, and channels into brand.yaml. Every other mstack skill reads this file to keep messaging consistent across content, ads, and strategy. Run once per project, re-run anytime brand direction shifts. Triggers on "set up brand", "define voice", "configure mstack", or "brand context".

Full marketing audit orchestrator. Checks SEO (Core Web Vitals, mobile-first, internal linking, cannibalization), content quality (E-E-A-T signals, freshness, thin content), social presence (engagement benchmarks, growth velocity, posting consistency), brand consistency (visual, messaging, tone drift), and competitor comparison. Produces a 1–10 scored audit report with an impact × effort prioritization matrix and industry benchmarks. Uses browse if available. Run before building strategy.

Create ad campaigns for Google, Meta, or LinkedIn. Generates campaign structure, ad groups, headlines, descriptions, and audience targeting. Reads brand context for messaging alignment. Use when asked to "create ads", "write ad copy", "build a campaign", or "Google/Meta/LinkedIn ads".