anty-framework

Nudge-based choice architecture for 3-option selection UI — smart default vs active choice, outcome mapping, channel factors, RECAP, operational transparency with source attribution, post-decision reinforcement, error-forgiving undo, peak-end session design, user contribution acknowledgment. Use when presenting options to founders, designing choice flows, or optimizing decision quality.

Cash Machine 10-step B2B sales pipeline with 3 presets, verifiable checkpoints per step, trajectory logging, bottleneck detection with utilization formula, lead qualification gate (BANT 6-criteria), pipeline velocity and stall detection (2x threshold), two-tier probability scoring, BBS tracking, end-of-quarter syndrome detection. Use when managing sales pipeline, detecting bottlenecks, or forecasting revenue.

Pre-mortem analysis, scenario planning, future state narratives, and contingency frameworks. Use before finalizing any Strategy Kernel, when planning major initiatives, or when preparing Plan B triggers.

5-question review framework (result, execution, plan, strategy, analysis), KPI propagation monitoring with 4-layer anomaly patterns, One-Way/Two-Way Door classification, withdrawal decision protocol, and assumption provenance auditing. Use during periodic reviews, buffer zone changes, or when evaluating why results diverge from expectations.

Structured root cause analysis using WHERE (MECE decomposition) then WHY (causal structure diagrams) pipeline. Includes coin-flip detection, logical-leap detection, and vicious cycle intervention. Use when buffer enters YELLOW/RED, when metrics stall, or when Actions execute but don't produce results.

Rumelt's Crux framework for building Strategy Kernels — Diagnosis (standard + reframed), Guiding Policy, Coherent Actions. Use when creating or reviewing strategic plans, when actions feel scattered, or when the founder asks "what should we focus on?"

Auto-generate 5 sales support materials for pipeline Steps 5-7 — competitive comparison table, 3-year TCO analysis, internal proposal template, objection rebuttals, phased implementation timeline. Core principle is arming the buyer to sell internally. Use when deals reach Step 5+ or when win rates at Steps 5-7 are low.

Contextual confidence calibration — DEFLATE for One-Way Doors and RED zones, PROTECT for Two-Way Doors and fundraising, "How does this work step by step?" depth testing, values-to-consequences redirect, unanimity as risk signal. From Knowledge Illusion — overconfidence is sometimes functional. Use when calibrating response intensity, testing founder assumptions, or navigating motivational vs analytical contexts.

Content generation rules — customer-as-protagonist rewriting, inflated language filter, precision targeting, sell results not products, and anticipatory selling material generation for sales Steps 5-7. Use when generating any content, reviewing drafts, or creating sales support materials.

Theory of Constraints 5 Focusing Steps, buffer management with 3-zone traffic light, relay runner execution discipline, WIP limits, and late start scheduling. Use when managing Goal execution pace, detecting bottlenecks, or when buffer status changes.

Erin Meyer's Culture Map with 8 dimensions, 5 launch presets (US, JP, DE, UK, FR), Layer A agent-user adaptation, Layer B content-target market adaptation, and anti-sycophancy tone calibration per culture. Use when adapting communication style to the founder's culture, localizing content for target markets, or when cultural friction appears in interactions.

Disruption analysis using Innovator's Dilemma economics, cannibalization exposure, competitor response classification, market entry signals, and six-force environmental monitoring. Use when evaluating competitive landscape, entering markets with incumbents, or during periodic strategic scans.

Sarasvathy's effectuation framework for pre-PMF exploration, post-pivot situations, and Knightian uncertainty. Use when goals are unclear, markets are illegible, or historical data is absent. Replaces standard causation planning.

4 strategic failure patterns from Essence of Failure — dual-objective trap (conflict stress test), strategic ambiguity (operationalizability test), withdrawal decision protocol (pre-committed stop conditions, re-present biweekly), assumption provenance auditing (source, verification, load-bearing flag, sample size). Use when creating strategy, detecting organizational dysfunction, or when decisions seem stuck.

YC weekly growth benchmarks, T2D3 SaaS trajectory, compound projection formula, growth rate auto-calculation, North Star metric enforcement by business model, vanity metric detection, and metric definition lock. Use when tracking growth, setting targets, evaluating progress, or when the founder proposes a metric that may be misleading.

KPI tree decomposition from Goal to Drivers, formula-based factorization, impact_weight assignment and dynamic update, Crux identification via importance x tractability, constraint Driver identification, input vs output metric classification. Use when decomposing Goals, prioritizing Drivers, or re-evaluating impact weights.

Andrew Chen's Cold Start Problem framework — atomic network definition with thresholds by product type, anti-peanut-buttering, zero tracking, escape velocity 3-force decomposition (engagement/acquisition/economic), growth ceiling 5-force detection, competitive position dynamics, T2D3 benchmark. Use for products with network effects, marketplace dynamics, or viral growth potential.

Plan B framework — 6 environmental forces monitoring, pre-mortem 5-step process, scenario planning with auto-trigger points, Devil's Advocate on every proposal, 100-day gate reviews, S-curve awareness, 5 hurdles to Plan B execution, boomerang prevention. Use when preparing contingencies, monitoring environmental changes, or when the current plan shows signs of failure.

Lead qualification using BANT 6-criteria gate (Problem, Budget, Authority, Timeline, Fit, Margin) at marketing-sales handoff. Qualified leads enter pipeline, unqualified go to nurture. If bottleneck is downstream, reduce upstream lead gen. Use when evaluating leads, managing marketing-sales handoff, or when pipeline quality is poor.

QUEST Socratic interview methodology — beginner stance, empathic neutrality, downward/upward questioning, echo questions, concept identification, permission checks, critical point pursuit, anti-pattern safeguards, resolution imbalance diagnostic, workaround discovery, painkiller vs vitamin test, locally famous test. Use during onboarding, when gathering business context, or during post-choice conversational follow-up.

Cohort retention analysis — triangle chart construction, curve shape analysis for PMF detection (flattening/declining/rising), layer cake chart, PMF-driven priority shifting, 5 retention anti-patterns, 4 improvement levers, three definitions setup. Use when measuring PMF, analyzing user retention, or deciding whether to scale or improve product.

12 startup anti-patterns with detection signals and agent responses — vanity metrics, premature scaling, sandbagging, metric switching, negative margin scaling, dead zone pricing, fundraising over product, slogans as strategy, incoherent actions, too many fronts, unwinnable battles, growth as strategy. Use as a continuous background monitor during all planning, execution, and review activities.

Unit economics health monitoring — CLV vs CAC per channel, NDR monitoring (>100% healthy, <100% leaky, target 125%+), gross margin awareness (AI API costs as real COGS), premature scaling guard (block if CAC>CLV), channel health dashboard format. Use when evaluating channel profitability, monitoring revenue health, or before scaling any acquisition channel.

Oberholzer-Gee's Value Stick — 4-layer model (Customer Delight, Firm Margin, Employee Satisfaction, Supplier Surplus), 3 diagnostic patterns (stick too short, delight giveaway, cost squeeze), "too expensive" reframe (WTP vs perception), WTS as strategic lever, complement profit pool analysis (WTP engine vs profit pool per tier). Use when pricing decisions arise, customers say "too expensive," or margin analysis is needed.