Use when user has an idea with multiple discrete steps, a framework, a comparison, a before/after, a list of items worth a slide each, or anything where swiping is part of the experience. Trigger phrases include "make a carousel," "build a slide deck for LinkedIn," "turn this into a carousel," "I have a framework to share," or when a find-ideas seed is marked "Best fit for: build-carousel." Produces a carousel SPEC the user assembles into a PDF in Canva or Figma; does not export the finished PDF.
Use when editing or reviewing text that reads as AI-generated: symptoms include em dashes, "it's not X, it's Y" constructions, AI vocabulary (leverage, delve, tapestry, underscore, pivotal, crucial, vibrant, testament, landscape), rule-of-three padding, inflated symbolism, promotional language, vague attributions, negative parallelisms, filler phrases. Trigger phrases include "humanize this," "make this sound human," "strip the AI tells," "this reads like ChatGPT." Canonical reference for drafting constraints embedded in every writing skill in this plugin.
Use when user has one piece of existing content (podcast or video transcript, blog post, internal doc, talk, older LinkedIn post that performed, long email) and wants multiple LinkedIn-shaped pieces from different angles. Trigger phrases include "repurpose this," "turn this into LinkedIn posts," "give me 5 posts from this article," "I have a transcript I want to use," or when user uploads a long-form file and asks how to use it on LinkedIn.
Use when user wants to improve their LinkedIn profile, is preparing for a job search, has changed roles, is positioning for a new audience (founder, consultant, recruiter), or has not touched their profile in over a year. Trigger phrases include "rewrite my LinkedIn profile," "optimize my profile," "fix my headline," "my About section sucks," "I want my profile to position me as X." Run audit-profile first if not already done.
Use when user wants to leave a substantive comment on someone else's LinkedIn post, reply to comments on their own posts, get a batch of comment templates for engaging with their network, or use commenting as their primary growth strategy. Trigger phrases include "write a comment on this post," "how should I reply to this," "help me engage with my feed," or when user pastes a post URL or text and asks what to say.
Use when user wants to send a LinkedIn message to one specific person rather than post publicly: a connection request note, cold outreach, warm intro reply, follow-up after no response, or reply to someone who DM'd them. Trigger phrases include "write a LinkedIn DM," "write a connection request," "I need to message [person]," "follow up on the message I sent," "reply to this person."
Use when user has a LinkedIn post body but a weak opening, wants to A/B several hook angles before drafting the full post, or their existing post is not earning "see more" expand clicks. Trigger phrases include "write a hook," "fix my hook," "give me 5 hook variants," "the first line of my post is weak," "rewrite the opening." Hook must fit the 210-character LinkedIn fold.
Use when user has an idea that genuinely needs 600+ words, wants to build a LinkedIn newsletter cadence, or wants a piece that lives permanently on their profile rather than in the feed. Trigger phrases include "write a LinkedIn article," "write a newsletter," "this needs to be long-form," "I have a lot to say about this," or when a find-ideas seed is marked "Best fit for: write-longform."