skills

Design and implement a complete Vercel Analytics custom event tracking strategy for marketing sites. Use this skill whenever a user wants to track user journeys, conversions, funnels, CTAs, lead gen, or engagement on a marketing site using Vercel Analytics. Triggers include: "track user journeys", "analytics for my marketing site", "conversion tracking", "funnel analytics", "track CTA clicks", "measure marketing performance", or any request to instrument a Next.js/Vercel landing page with meaningful analytics. Always use this skill — even if the user only mentions one of these concepts — since producing a coherent tracking plan requires both marketing strategy and correct Vercel Analytics implementation knowledge.