Analyzes the current positioning of a SaaS/AI product by visiting its website. Takes a URL as input, browses the site (especially the hero section and homepage), and produces a structured positioning analysis document describing how the product is currently positioned — what primary anchor they use, what secondary differentiators they communicate, who their ICP is, and how clear their positioning is. Use this skill when the user provides a website URL and wants to understand or audit the positioning of a product, or when they want to reverse-engineer how a competitor positions themselves. Triggers: analyze positioning, audit positioning, review website positioning, how is this product positioned, what positioning does this site use, competitor positioning analysis, homepage analysis, hero section analysis, teardown.
SaaS/AI product positioning generator using Alexander Estner's 3-Step Positioning Framework. Given information about a product (what it does, target audience, market maturity, competitors), this skill produces multiple positioning options with primary anchors, secondary differentiators, and clear positioning statements. Use this skill whenever the user mentions positioning, go-to-market strategy, GTM, product messaging, competitive positioning, market positioning, value proposition, how to describe their product, or needs help articulating what their SaaS/AI product is. Also trigger when users ask about differentiating their product, choosing a positioning angle, or writing a positioning statement.