| name | content-flywheel |
| description | SEO & GEO content flywheel — research a topic, plan it, draft it, de-AI it, run a GEO/SEO + CORE-EEAT quality gate, fan out to social, publish, and feed analytics back into the next cycle. Zero-dependency Markdown skill for any AI agent. |
| license | Apache-2.0 |
Content Flywheel
A repeatable, agent-driven content engine. One run produces a complete topic cluster: a primary (pillar) article, supporting cluster articles, platform social copy, and scheduled publishing — then analytics feed the next cycle.
Commands
| Command | Does |
|---|
init <brand> | Create a brand profile (voice, audience, authors, URL structure) from schemas/brand.example.yaml. |
run <brand> [--topic "…"] | Execute the full flywheel for one or more topics. |
feedback <brand> | Analyze published performance and tune the plan. |
status <brand> | Report trust level, published count, pillar weights. |
Phases
Run phases in order. Each phase is best handled by the agent role noted — map these to whatever models/tools you have (a strong reasoning model for planning, a fast model for drafting, a research/grounding model for sources, a review model for the gate).
- Research — trends, SERP intent, competitor gaps, audience needs. (research/grounding model)
- Plan (2a) — write
outline.md: H2/H3 framework, thesis, key points, internal-link plan, external-link candidates, CTA, frontmatter + structured-data plan. Inject frameworks/seo-writing-checklist.md + frameworks/geo-techniques.md here. (strongest reasoning model — plans, does not write prose)
- Draft (2b) — write the full article to the outline. (fast drafting model)
- De-AI (2c) — strip filler, generic phrasing, and "AI tells"; tighten to the brand voice. (fast editing model)
- Quality gate (2d) — score the draft against
frameworks/core-eeat-dimensions.md + GEO rules; list gaps; fix before continuing. (review model)
- Split — adapt the article into platform copy (see social limits below). (layout/copy model)
- Carousel (optional) — HTML/CSS slides → image export.
- Technical SEO — schema/JSON-LD, INP/LCP/CLS, alt text, slug. (technical model)
- Publish — publish the article + schedule social. (automation)
- Feedback — analytics → adjust content-pillar weights, cadence, and topic selection. Run this at the start of each weekly cycle so insights guide the new content. (reasoning model)
Trust score → autonomy level
A brand's trust_score.current (0–1) sets how much runs without a human:
| Trust | Level | Behavior |
|---|
| < 0.5 | 0 — manual | Pause at topic selection and at draft review. |
| 0.5–0.7 | 1 — semi-auto | Pause at topic selection only. |
0.7–auto_publish_at | 2 — trusted | Auto-select topics; pause only on low-confidence drafts. |
≥ auto_publish_at | 3 — full auto | No pauses. |
Update trust after each human checkpoint: approved as-is +0.02; minor edits +0.01; major rewrite −0.05.
Cadence (optional cron)
- Weekly — run Feedback (phase 10), then plan the next 7 days of topics into a
weekly-plan.yaml (see schemas/weekly-plan.example.yaml).
- Daily — read the plan, run phases 2–9 for that day's topic, catch up any missed day, then deploy.
Make runs idempotent: record a per-day ledger and exit cleanly if today is already done; resume partial runs from the last completed phase. After updating any rule, re-run the affected phases — never reuse stale prior output.
Social fan-out limits (validate before generating)
| Platform | Links | Hashtags | Char budget |
|---|
| Instagram | 0 (use bio link) | ≤30 | 2200 |
| Threads | 0 | ≤10 | 500 |
| Facebook | ≤1 | ≤5 | ~500 (soft) |
| X | ≤1 | ≤3 | 280 |
| LinkedIn | ≤1 inline | ≤5 | 3000 |
A social post without a backing article does not count as a flywheel deliverable.
Definition of done
1 run = 1 published topic cluster = pillar + cluster articles + platform copy + scheduled posts. Articles must pass the CORE-EEAT gate. Accumulate a batch of published items, then run Feedback to close the loop.
Files
schemas/brand.example.yaml — brand profile template (voice, audience, authors for E-E-A-T, URL rules, trust score).
schemas/content-matrix.example.yaml — content pillars + cluster topics.
schemas/weekly-plan.example.yaml — a 7-day plan.
frameworks/ — GEO, SEO, and CORE-EEAT references injected during planning and review.
Credits
CORE-EEAT / CITE frameworks adapted from aaron-he-zhu/seo-geo-claude-skills (Apache-2.0). Apache-2.0.