// This skill should be used when the user requests brand analysis, brand guidelines creation, brand audits, or establishing brand identity and consistency standards. It provides comprehensive frameworks for analyzing brand elements and creating actionable brand guidelines based on requirements.
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| name | brand-analyzer |
| description | This skill should be used when the user requests brand analysis, brand guidelines creation, brand audits, or establishing brand identity and consistency standards. It provides comprehensive frameworks for analyzing brand elements and creating actionable brand guidelines based on requirements. |
This skill enables comprehensive brand analysis and guidelines creation. It analyzes brand requirements, identifies brand personality and positioning, and generates professional brand guidelines documents. The skill uses established brand frameworks including Jung's 12 archetypes and industry-standard brand identity principles.
Use this skill when the user requests:
Identify what type of brand work is needed:
A. New Brand Development
B. Existing Brand Analysis
C. Quick Brand Audit
D. Brand Guidelines Creation
Collect relevant information based on analysis type. Use the questions from references/brand_analysis_framework.md as a guide.
Essential Information:
Visual Identity Information:
Voice and Messaging:
Additional Context:
Identify the brand's personality using the 12 archetypes framework from references/brand_archetypes.md.
Analysis Process:
Archetypes Quick Reference:
Load references/brand_archetypes.md for detailed characteristics, visual directions, and messaging patterns for each archetype.
Perform comprehensive analysis using the framework from references/brand_analysis_framework.md.
Key Analysis Areas:
1. Brand Identity
2. Visual Identity
3. Voice and Messaging
4. Target Audience Alignment
5. Market Position
6. Brand Consistency
Create the appropriate deliverable based on analysis type using templates from assets/.
Output Options:
A. Brand Guidelines Document (assets/brand_guidelines_template.md)
B. Brand Analysis Report (assets/brand_analysis_report_template.md)
C. Quick Brand Audit (assets/quick_brand_audit_template.md)
File Naming Convention:
brand-guidelines-BRANDNAME-YYYY-MM-DD.mdbrand-analysis-BRANDNAME-YYYY-MM-DD.mdbrand-audit-BRANDNAME-YYYY-MM-DD.mdStorage Location:
Create in project root or in brand-documents/ directory if multiple documents.
Based on analysis, provide actionable recommendations:
Prioritization Framework:
Recommendation Categories:
Provide phased approach for implementing recommendations:
Phase 1: Immediate (0-30 days)
Phase 2: Short-term (1-3 months)
Phase 3: Long-term (3-6+ months)
When comparing to competitors:
Provide quantitative assessments:
Scale: 1-10 for each category, with overall average.
Assess brand consistency across touchpoints:
User Request: "Create comprehensive brand guidelines for our eco-friendly packaging startup called GreenWrap."
Execution:
references/brand_analysis_framework.md for structureassets/brand_guidelines_template.md as basebrand-guidelines-greenwrap-2025-03-15.mdUser Request: "Audit our existing brand for consistency issues."
Execution:
references/brand_analysis_framework.md audit checklistassets/quick_brand_audit_template.mdbrand-audit-[name]-[date].mdUser Request: "Analyze our tech startup brand and suggest improvements."
Execution:
references/brand_archetypes.md to identify archetypereferences/brand_analysis_framework.md for analysis structureassets/brand_analysis_report_template.mdbrand-analysis-[name]-[date].mdThis skill includes detailed reference documentation:
references/brand_analysis_framework.mdComprehensive framework covering:
When to load: For any brand analysis or guidelines creation to ensure comprehensive coverage.
references/brand_archetypes.mdComplete guide to Jung's 12 brand archetypes:
When to load: When identifying brand personality or determining visual/voice direction.
This skill includes three professional templates in assets/:
brand_guidelines_template.mdComplete brand guidelines document template with sections for:
brand_analysis_report_template.mdComprehensive analysis report template covering:
quick_brand_audit_template.mdRapid assessment checklist including:
Symptoms: Different colors/fonts across channels, unclear messaging Approach: Quick audit → Identify inconsistencies → Prioritize fixes → Create guidelines Output: Quick audit + Brand guidelines document
Symptoms: No clear values, personality, or visual standards Approach: Discovery → Define all elements → Document in guidelines Output: Complete brand guidelines document
Symptoms: Old brand doesn't fit current direction Approach: Full analysis → Competitive positioning → New identity development Output: Brand analysis report + New brand guidelines
Symptoms: Entering new market or launching new product line Approach: Review core brand → Adapt for new context → Extension guidelines Output: Brand guidelines with extension sections