// Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.
Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or creating marketing reports.
Brand strategy, identity, positioning, and voice development. Use when developing brand guidelines, creating positioning statements, defining brand voice, or building brand architecture.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
| name | content-strategy |
| version | 1.0.0 |
| brand | AgentKits Marketing by AityTech |
| category | core |
| difficulty | intermediate |
| description | Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. |
| triggers | ["content strategy","content calendar","editorial","content pillars","content marketing","blog strategy","content distribution"] |
| prerequisites | ["marketing-fundamentals"] |
| related_skills | ["seo-mastery","copywriting","social-media"] |
| agents | ["planner","copywriter","attraction-specialist"] |
| mcp_integrations | {"optional":["notion","asana"]} |
| success_metrics | ["content_output","engagement","traffic_growth"] |
| output_schema | content-plan |
Content planning, creation, and distribution for sustainable organic growth.
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
Apply content strategy expertise when:
Content pillars are the main themes your content revolves around.
Criteria for Strong Pillars:
Example Pillar Structure:
| Pillar | Purpose | Content Types |
|---|---|---|
| Industry Insights | Thought leadership | Reports, trends, analysis |
| How-To/Tutorials | Education | Guides, videos, templates |
| Customer Success | Social proof | Case studies, testimonials |
| Product Updates | Awareness | Release notes, feature deep-dives |
| Company Culture | Employer brand | Behind-scenes, team stories |
| Stage | Goal | Content Type | Format | CTA |
|---|---|---|---|---|
| TOFU (Awareness) | Attract | Blog posts, social, video | Short, shareable | Subscribe, Follow |
| MOFU (Consideration) | Educate | Ebooks, webinars, guides | In-depth, gated | Download, Register |
| BOFU (Decision) | Convert | Case studies, demos, comparisons | Specific, proof-heavy | Trial, Demo, Buy |
| Retention | Retain | Tutorials, community, newsletters | Ongoing value | Upgrade, Refer |
70-20-10 Rule:
Content Type Mix:
Weekly Cadence Example:
| Day | Primary Channel | Content Type | Goal |
|---|---|---|---|
| Monday | Blog | Educational | SEO traffic |
| Tuesday | Thought leadership | B2B engagement | |
| Wednesday | Nurture | Subscriber retention | |
| Thursday | Social | Community | Engagement |
| Friday | Video | Educational | Multi-channel |
| Original | → Blog Post | → Social | → Video | |
|---|---|---|---|---|
| Webinar | Recap post | Key quotes | Summary | Clips |
| Case Study | Detailed post | Stats carousel | Teaser | Interview |
| Research Report | Analysis post | Data graphics | Key findings | Explainer |
| Podcast | Transcript post | Audiograms | Highlights | Video version |
| Agent | How They Use This Skill |
|---|---|
planner | Building content calendars and editorial plans |
copywriter | Creating content aligned with strategy |
attraction-specialist | SEO-optimized content creation |
email-wizard | Email content aligned with nurture goals |
| Anti-Pattern | Why It's Wrong | Do This Instead |
|---|---|---|
| Creating without strategy | Random content, no compounding | Define pillars first |
| All BOFU content | Ignores 97% not ready to buy | Full-funnel approach |
| Publish and forget | Wastes content investment | Promote and repurpose |
| Quantity over quality | Dilutes brand, wastes resources | Better content, less often |
| Ignoring data | Repeating what doesn't work | Analyze and iterate |
| Stage | Key Metrics | Good Benchmark |
|---|---|---|
| TOFU | Traffic, reach, impressions | +10% MoM growth |
| MOFU | Downloads, signups, engagement | 2-5% conversion |
| BOFU | Demos, trials, influenced revenue | 10-20% of pipeline |
| Overall | Content ROI, CAC impact | 3:1 return |
/campaign/calendar - Generate content calendar/content/blog - Create SEO-optimized blog post/content/social - Create platform-specific social contentreferences/content-pillars.md - Building pillar strategyreferences/editorial-calendar.md - Calendar planningreferences/repurposing.md - Content multiplicationreferences/distribution.md - Amplification strategies