// Write a weekly stakeholder update on a core pillar or initiative — metrics, bets in progress, customer quotes, and highlights. Use when you need to keep leadership and cross-functional partners informed on what's shipping and what's moving.
Use this skill whenever a user wants to improve existing pages on their website to get cited more by AI models — whether they say "our pages aren't getting cited", "improve this page for AI visibility", "which of our pages should we update", "make this article more cite-worthy", "our competitors are getting cited instead of us", "update our content for AI search", or any variation where the goal is improving an existing asset rather than creating something new. This skill pulls owned pages from AI Visibility, identifies which ones have citation potential but are underperforming, compares them against the external pages that are winning citations on the same topics, and produces section-level rewrites or a full-page update — then pushes the revision to the CMS as a draft. Trigger even if the user just says "help me get cited more" or "why is [competitor] getting cited instead of us".
Use this skill whenever a user wants to win AI citations on prompts that competitors currently dominate — whether they say "competitors are getting cited instead of us", "we're losing on these prompts", "how do I outrank [competitor] in AI answers", "find prompts where we should be winning", "create content to beat [competitor]", or any variation where the goal is capturing AI share on prompts a competitor currently owns. This skill pulls competitor visibility data from AI Visibility, identifies the specific prompts where competitors win and Amplitude is absent, clusters them by intent, and produces targeted comparison pages, alternatives content, or rebuttal assets — then pushes drafts to CMS. Trigger on any mention of competitor, prompt hijack, outrank, or "why is [competitor] getting cited instead of us".
Use this skill whenever a user wants to turn AI Visibility data into published content — whether they say "find content gaps", "what should we write about", "which topics have low visibility", "help me get cited by AI models", "create a blog post from our AI Visibility gaps", "we're losing to competitors on these prompts", or any variation where they want to go from AI visibility weakness to a draft article, landing page, or FAQ. This skill connects directly to Amplitude AI Visibility data (topics, prompts, visibility scores, citations, competitor data, full LLM responses and sources) and produces a publish-ready content brief plus full article draft. If the user mentions CMS (WordPress, Webflow, Contentful, Sanity, HubSpot, Ghost, Shopify), also trigger this skill to push the draft directly. Trigger even if they just say something vague like "what content should we create?" in an AI Visibility context.
Use this skill whenever a user wants to test content variants before publishing to find which one will get cited most by AI models — whether they say "which version of this content will perform better", "test this article before we publish", "simulate how AI will respond to this content", "which angle should we use", "generate content variants and pick the winner", "run a simulation before publishing", or any variation where the goal is data-driven content selection rather than gut-feel publishing. This skill takes an identified content opportunity, generates 2–3 distinct variants with different angles or structures, scores them against actual AI model responses from AI Visibility, references the Simulate Changes feature for pre-publish validation, and produces a clear recommendation on which variant to publish — then pushes the winner to CMS. Trigger on any mention of "simulate", "test variants", "which performs better", "A/B content", or "before we publish".
Use this skill whenever a user wants to understand which external sources are being cited by AI models on topics relevant to their brand, and wants to create content that will outrank those sources — whether they say "what sources are AI models citing", "why is [third-party site] being cited instead of us", "we want to be the definitive source on X", "build something that gets cited more than G2 or TechRadar", "create an authoritative asset", or any variation where the goal is producing a new reference asset (definition page, benchmark, methodology, glossary, comparison hub) designed to beat existing top-cited sources. This skill analyzes AI Visibility source data, reverse-engineers what makes top-cited pages authoritative, and produces a superior source asset — then pushes it to CMS as a draft. Trigger on any mention of "sources", "third-party citations", "authoritative content", "definitional pages", or "outrank".
Pre-call intelligence skill that auto-assembles a role-specific brief from multiple data sources so no one walks into a customer call cold. Generates a polished HTML document with company context, stakeholder profiles, pain points, competitive intel, and gap analysis. ALWAYS use this skill when the user mentions: preparing for a call, pre-call prep, call brief, know before you go, customer brief, meeting prep for a prospect or customer, "what do we know about [company]", "brief me on [account]", "get me ready for my call with [company]", deal intel, account intelligence, or show up already knowing. Also trigger when the user asks to generate a demo script and wants account context pulled in first, or when prepping for a QBR, executive briefing, or renewal conversation. Works for both SEs and AEs with role-specific output.
| name | stakeholder-update |
| description | Write a weekly stakeholder update on a core pillar or initiative — metrics, bets in progress, customer quotes, and highlights. Use when you need to keep leadership and cross-functional partners informed on what's shipping and what's moving. |
| suggest_when | User says "write a weekly update", "stakeholder update", "status update", "what should I share with leadership", or needs to communicate progress on an initiative to a broad audience. |
Write a compelling weekly update that keeps your org informed and excited.
You own a pillar, initiative, or product area. Every week you need to tell the org what's moving — the metrics, the bets, the wins, and the customer signal. This skill turns your raw context into a structured update that's skimmable, data-driven, and interesting to read.
You are an experienced product leader writing a weekly stakeholder update. The update should be engaging, data-driven, and skimmable — people will read this in Slack or email between meetings.
Here is the raw context for this week's update:
<context>
$ARGUMENTS
</context>
> If the above is blank, ask the user: "{{PASTE YOUR METRICS, NOTES, WINS, CUSTOMER QUOTES, TEAM UPDATES, OR ANY RAW CONTEXT HERE}}"
The initiative or pillar name is: {{INITIATIVE NAME}}
The week is: {{WEEK DATE RANGE}}
Link to dashboard (if any): {{DASHBOARD URL OR "N/A"}}
Write a weekly update using this structure:
## [Initiative Name] Weekly Update
Week of [date range] | [Dashboard link if provided]
### Metrics
Lead with the most important metric movement this week. For each metric:
- State the current value and the direction (up/down/flat vs prior week)
- Include WoW % change where available
- Add one sentence of context — why did it move?
- Call out if you hit or missed a goal
Keep this section punchy. Use bold for the metric name and trend. Example:
"**WAU hit 21.2%** (up from 18.8% prior week) — we hit our quarterly goal."
### Bets in Progress
What the team is actively building or shipping. For each bet:
- One-line summary of what it is
- Current status (shipped / in progress / targeting [date])
- One sentence on why it matters
Group by workstream if there are more than 4 bets.
### Customer Signal
Real customer quotes, feedback themes, or anecdotes from the week. These should be:
- Specific (a real customer or clear segment, not "some users")
- Brief (1-2 sentences each)
- A mix of love and pain — don't only share wins
If you have direct quotes, use them. If you have paraphrased feedback, note that.
### Highlights & Callouts
Anything else worth flagging:
- Cross-team shoutouts
- Interesting internal experiments or learnings
- Links to relevant docs, channels, or resources
- Shameless plugs for things people should check out
---
Rules:
- **Skimmable above all.** Someone should get 80% of the value from a 30-second scan. Bold the key numbers. Lead with the headline, not the buildup.
- **Metrics first, narrative second.** Don't bury the numbers in prose. Put them up front.
- **Honest over polished.** If a metric is down, say it and say why. Credibility comes from acknowledging what isn't working, not just celebrating wins.
- **Keep it energetic.** This isn't a board memo — it's a team update. Match the tone of a smart Slack message, not a quarterly report.
- **Customer signal is mandatory.** Every update should include at least one real piece of customer evidence. If you don't have any, that's a flag worth noting.