draft-facebook

name	draft-facebook
description	Draft a platform-native Facebook post in your voice. Reads platform-voice.md + brand-brief.md + business-brain.md. 40-80 word sweet spot. Link previews supported. Plan-then-approves, writes to outputs/, optionally schedules via Blotato. Reads pageId from state-social.md.
when_to_use	["/draft-facebook","/draft-fb","draft facebook post","fb post about","write a facebook post"]

/draft-facebook — v0.1.0

Draft a Facebook post. Share-driving, link-preview-aware, short-form sweet spot. Reads pageId for the Facebook subaccount captured during /onboard-social.

Inputs (lazy-load)

Read these files on every run. If any is missing, halt and tell the user which /onboard-social phase to re-run.

File	Purpose
about-me/writing-rules.md	Universal writing rules
about-me/business-brain.md	ICP, audience, recent stories, wedge
projects/social-media-content/brand-brief.md	what_you_sell, primary_cta, recent_proof_story, contrarian_belief, voice_signature
projects/social-media-content/platform-voice.md	Facebook section only — length_range, signature_openings, signature_closings, banned_phrases, voice_notes
projects/social-media-content/state-social.md	blotato_status + facebook_page_id (FB subaccount)
projects/social-media-content/asset-index.md	Optional images
_shared/hook-patterns.md	11 hook patterns (Step 4)

Foundation A — lazy-load: read ONLY the Facebook section of platform-voice.md.

The 12-step flow

Follow the 12-step spec in _shared/draft-skill-spec.md. Platform-specific deltas below.

Platform deltas

Field	Facebook value
Length	40-80 words optimal (80-300 acceptable for story posts)
Hook window	First line — must hook in 1 sentence
Image	Optional
Link previews	If topic involves a link, put the URL on its own line — FB generates a rich preview that outperforms inline links
Hashtags	0-2 max (FB doesn't reward them)
Video	If user attaches video, mediaType MUST be "reel" per Blotato MCP — regular feed video no longer supported
CTA bias	Drive shares (FB algorithm weights shares > likes/comments)
Hook pattern bias	Vulnerable Story (#5), Receipts (#9)

Output location

outputs/social-media-content/YYYY-MM-DD-facebook-<slug>.md

Frontmatter:

---
date: YYYY-MM-DD
platform: facebook
slug: <kebab-case-3-5-words>
hook_pattern: <pattern-name>
length_words: <count>
length_chars: <count>
asset_used: <asset-name-or-null>
link_preview_url: <url-or-null>
video_type: <reel-or-null>
status: drafted
---

Body = the actual post text. If a link is included, place it on its own line so FB triggers the preview.

Schedule step (Step 9-10 of shared spec)

Branch on projects/social-media-content/state-social.md → blotato_status:

• connected → Load scheduling-defaults.md, find Facebook row. Read facebook_page_id from state-social (this is the FB page subaccount captured during /onboard-social via blotato_list_accounts). Ask:

  "Schedule this for [Thursday 1pm ET] on your <page_name> page? (y / specific time / skip)" On y, call mcp__claude_ai_Blotato__blotato_create_post with: text (the draft), accountId (Facebook from blotato_list_accounts), pageId (from state-social), optional mediaUrls, scheduledFor (ISO 8601). If video → set mediaType: "reel".

• skipped / awaiting-oauth → Save to outputs/ only. Tell user:

  "Blotato isn't connected — copy/paste the post into Facebook manually at [default time per scheduling-defaults.md]."

• connected but facebook_page_id missing → Halt scheduling. Tell user: "I don't have your Facebook page ID. Re-run /onboard-social Phase X to capture it via blotato_list_accounts."

On Blotato success: update calendar-log row, update post frontmatter → status: scheduled.

Hard rules

• If video attached, validate mediaType: "reel" — refuse to schedule plain feed video
• Facebook scheduling requires pageId (FB subaccount) — block scheduling if missing
• Plan-then-approve before any write
• Auto-grade via /grade-post; don't show drafts under 80
• No em dashes, no AI-throat-clearing openers
• Prompts to user: 3rd-4th grade reading level. The POST itself: voice-tuned per brand-brief + platform-voice.

Voice guardrails

Facebook post voice is defined in projects/social-media-content/platform-voice.md (Facebook section) + brand-brief.md (voice_signature). Don't reinvent it.

Self-improvement close

See _shared/foundations.md → Foundation B. After delivering the main output + the ⚡ NEXT MOVE block, ask: "What would've made this 10% better?" Log to projects/social-media-content/memory.md:

<YYYY-MM-DD> | /draft-facebook | <answer verbatim>

Run recurrence check.

Next move

See _shared/foundations.md → Foundation C. Skill output ends with a ⚡ NEXT MOVE block matching the validation regex.

Facebook NEXT MOVE priority

1. Facebook page ID missing → "Re-run /onboard-social Phase X today to capture your FB pageId via blotato_list_accounts"
2. Just scheduled via Blotato → "Check shares + comments on this FB post 24 hours after posting + log winning hook pattern to memory.md"
3. Just drafted + Blotato skipped → "Post the FB draft manually Thursday at 1pm ET — that's your peak share window"
4. Story post with link → "Pin the post for 48 hours after publishing — link-preview posts compound on shares"

Examples (the bar)

⚡ NEXT MOVE: Schedule the Facebook post for Thursday 1pm ET on the Automated Marketer page.
   Why: Thursday afternoon is your peak share window + the Receipts hook fits FB story-pattern preference.

⚡ NEXT MOVE: Re-run /onboard-social Phase 6 today to capture your Facebook pageId via blotato_list_accounts.
   Why: FB scheduling is blocked until pageId is in state-social.md.

⚡ NEXT MOVE: Check shares + comments on this FB post 24 hours after publishing.
   Why: FB rewards shares heavier than likes + this tells you which hook pattern works for your audience.