linkedin-article-writer

name	linkedin-article-writer
description	LinkedIn long-form articles—article.md + teaser.md + article-hero.png (Gemini via auto-image-generation); interns post article; HypeEngine pushes teaser with hero image after approval.
metadata	{"clawdbot":{"emoji":"💼"},"openclaw":{"emoji":"💼"}}

linkedin-article-writer

Scope (read first)

• In scope: LinkedIn article editorials—article.md, teaser.md to promote that article on the feed, outline, sources.
• Out of scope: Short LinkedIn feed posts that are not tied to a long article → social-content-writer (or x-post-writer / social-content-writer for other platforms). This skill is not a generic “LinkedIn post writer.”

Where this sits in the pipeline: social-media-manager + hype-engine handle routine LinkedIn + Twitter feed posting (approved bundles with images). This skill produces article.md, article-hero.png (via auto-image-generation / Gemini), and teaser.md. Interns publish the article body; teaser.md goes to the feed through HypeEngine with the hero image attached when approved.

Thought leadership artifacts with structure comparable to qf-course-researcher (numbered workflow, explicit deliverables per step): outline → draft → teaser → optional carousel → references.

Prerequisites

• Audience: founder, exec, brand, or hiring mode from human.
• USER.md tone; no engagement-bait (“Comment YES”, “Agree?” spam).
• Optional: auto-research-agent report.md path for citations.
• Output:

  workspace/drafts/linkedin/<YYYY-MM-DD>-<slug>/
  

Credentials & API (qf-style)

• Draft-only: No credentials; write article.md, teaser.md, etc. under the path above.
• Long-form article publish (interns): The article body is not pushed through HypeEngine. Interns post via LinkedIn’s article composer (and/or paste from a Google Drive Doc in 04-articles/). Add publish-handoff.md: Doc link, who publishes, cadence (e.g. every ~2 days). See workspace/INTEGRATIONS.md → Google Drive — LinkedIn articles only (Drive is not used for routine feed posts—only long-form article handoff).
• Live LinkedIn feed teaser: HypeEngine is already connected to LinkedIn. After APPROVAL.md sign-off, social-media-manager runs hype-engine to push teaser.md as a normal linkedin_feed post (Accounts + Posts API)—same as other approved feed slots.
• Fallback: OpenClaw LinkedIn channel if documented in TOOLS.md, or INTEGRATIONS.md when HypeEngine is unavailable and humans allow it.

Cadence (example: one article every two days)

• Base each article on existing strategy: marketer-agent outputs, calendar.md themes, and briefs/—do not drift off-brand.
• When the human sets a bi-daily article rhythm, name folders with date slugs and note the next due date in README-handoff.md.
• Save: always persist article.md (and assets) under workspace/drafts/linkedin/...; if using Google Drive, record the Doc link + owner in publish-handoff.md (optional gws-* skills per INTEGRATIONS.md / host tools).
• Schedule generation with OpenClaw cron: see social-media-manager → example LinkedIn article draft every 2d job (--every 48h).

High-level Workflow

1. Thesis (00-thesis.md)

   • One sentence claim + who it helps + what reader will do differently.

2. Outline (outline.md)

   • ## H2 list (5–9 sections); each with 3 bullet support points.

3. Draft article (article.md)

   • Full markdown body; short paragraphs; data only with footnote-style source links.

4. TL;DR box

   • Top of article.md after title: 3–5 bullets.

5. Hero image (article-hero.png + image-alt.txt)

   • Run auto-image-generation using thesis + title + first hook from the article; save article-hero.png (or .jpg) in this LinkedIn draft folder (see auto-image-generation → Chaining). Use LinkedIn / blog hero aspect ratio (e.g. 1.91:1 or 16:9 per planning matrix).
   • After the image exists, add below the title in article.md: ![<alt from image-alt.txt>](article-hero.png) so interns and exports show the visual.

6. Teaser post (teaser.md)

   • ≤ ~700 characters; hook + value + CTA (“link in comments” strategy if used).

7. Carousel optional (carousel.md)

   • 8–12 slides: Slide N: headline + 1–2 lines body.

8. Sources (sources.md)

   • Numbered list matching in-text markers if used.

9. Compliance (compliance.md)

   • No misleading job promises; no confidential employer data.

10. Handoff

• Article: interns → LinkedIn article UI (or Drive Doc)—include article-hero.png when uploading/creating the article. Teaser: social-media-manager builds posts/<post-id>/post-bundle.md pointing ## Image at article-hero.png; after approval, hype-engine uploads the image and attaches it to the feed post.
• Put Draft path in calendar.md to workspace/drafts/linkedin/.... social-caption-writer is optional only if the human wants a separate caption pass.

11. Scheduling
    • Series: part-1, part-2 slugs; cross-link in article foot.

Outputs (required)

• article.md, teaser.md, outline.md, article-hero.png (or .jpg), image-alt.txt, README-handoff.md
• Optional: publish-handoff.md — Drive/Docs link, owner, and “article every ~2 days” cadence when humans publish the long-form piece outside HypeEngine.

Agent Checklist

• Thesis and outline exist before long draft.
• Teaser within length guide; matches article promise.
• Sources file if factual claims beyond common knowledge.
• No engagement bait structure.
• Carousel file only if requested.
• User given path; article = intern/human publish; teaser = HypeEngine feed push with article-hero.png after approval (via manager).
• article-hero.png exists or documented failure from auto-image-generation.