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Research a company or person and get actionable sales intel. Works standalone with web search, supercharged when you connect enrichment tools or your CRM. Trigger with "research [company]", "look up [person]", "intel on [prospect]", "who is [name] at [company]", or "tell me about [company]".
Answer data questions -- from quick lookups to full analyses. Use when looking up a single metric, investigating what's driving a trend or drop, comparing segments over time, or preparing a formal data report for stakeholders.
Create or evaluate an architecture decision record (ADR). Use when choosing between technologies (e.g., Kafka vs SQS), documenting a design decision with trade-offs and consequences, reviewing a system design proposal, or designing a new component from requirements and constraints.
Support SOX 404 compliance with control testing methodology, sample selection, and documentation standards. Use when generating testing workpapers, selecting audit samples, classifying control deficiencies, or preparing for internal or external audits.
Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.
Generate contextual briefings for legal work — daily summary, topic research, or incident response. Use when starting your day and need a scan of legal-relevant items across email, calendar, and contracts, when researching a specific legal question across internal sources, or when a developing situation (data breach, litigation threat, regulatory inquiry) needs rapid context.
Build an interactive HTML dashboard with charts, filters, and tables. Use when creating an executive overview with KPI cards, turning query results into a shareable self-contained report, building a team monitoring snapshot, or needing multiple charts with filters in one browser-openable file.
| name | account-research |
| description | Research a company or person and get actionable sales intel. Works standalone with web search, supercharged when you connect enrichment tools or your CRM. Trigger with "research [company]", "look up [person]", "intel on [prospect]", "who is [name] at [company]", or "tell me about [company]". |
| allowed-tools | Read, Glob, Grep |
Get a complete picture of any company or person before outreach. This skill always works with web search, and gets significantly better with enrichment and CRM data.
┌─────────────────────────────────────────────────────────────────┐
│ ACCOUNT RESEARCH │
├─────────────────────────────────────────────────────────────────┤
│ ALWAYS (works standalone via web search) │
│ ✓ Company overview: what they do, size, industry │
│ ✓ Recent news: funding, leadership changes, announcements │
│ ✓ Hiring signals: open roles, growth indicators │
│ ✓ Key people: leadership team from LinkedIn │
│ ✓ Product/service: what they sell, who they serve │
├─────────────────────────────────────────────────────────────────┤
│ SUPERCHARGED (when you connect your tools) │
│ + Enrichment: verified emails, phone, tech stack, org chart │
│ + CRM: prior relationship, past opportunities, contacts │
└─────────────────────────────────────────────────────────────────┘
Just tell me who to research:
I'll run web searches immediately. If you have enrichment or CRM connected, I'll pull that data too.
Connect your tools to supercharge this skill:
| Connector | What It Adds |
|---|---|
| Enrichment | Verified emails, phone numbers, tech stack, org chart, funding details |
| CRM | Prior relationship history, past opportunities, existing contacts, notes |
No connectors? No problem. Web search provides solid research for any company or person.
# Research: [Company or Person Name]
**Generated:** [Date]
**Sources:** Web Search [+ Enrichment] [+ CRM]
---
## Quick Take
[2-3 sentences: Who they are, why they might need you, best angle for outreach]
---
## Company Profile
| Field | Value |
|-------|-------|
| **Company** | [Name] |
| **Website** | [URL] |
| **Industry** | [Industry] |
| **Size** | [Employee count] |
| **Headquarters** | [Location] |
| **Founded** | [Year] |
| **Funding** | [Stage + amount if known] |
| **Revenue** | [Estimate if available] |
### What They Do
[1-2 sentence description of their business, product, and customers]
### Recent News
- **[Headline]** — [Date] — [Why it matters for your outreach]
- **[Headline]** — [Date] — [Why it matters]
### Hiring Signals
- [X] open roles in [Department]
- Notable: [Relevant roles like Engineering, Sales, AI/ML]
- Growth indicator: [Hiring velocity interpretation]
---
## Key People
### [Name] — [Title]
| Field | Detail |
|-------|--------|
| **LinkedIn** | [URL] |
| **Background** | [Prior companies, education] |
| **Tenure** | [Time at company] |
| **Email** | [If enrichment connected] |
**Talking Points:**
- [Personal hook based on background]
- [Professional hook based on role]
[Repeat for relevant contacts]
---
## Tech Stack [If Enrichment Connected]
| Category | Tools |
|----------|-------|
| **Cloud** | [AWS, GCP, Azure, etc.] |
| **Data** | [Snowflake, Databricks, etc.] |
| **CRM** | [e.g. Salesforce, HubSpot] |
| **Other** | [Relevant tools] |
**Integration Opportunity:** [How your product fits with their stack]
---
## Prior Relationship [If CRM Connected]
| Field | Detail |
|-------|--------|
| **Status** | [New / Prior prospect / Customer / Churned] |
| **Last Contact** | [Date and type] |
| **Previous Opps** | [Won/Lost and why] |
| **Known Contacts** | [Names already in CRM] |
**History:** [Summary of past relationship]
---
## Qualification Signals
### Positive Signals
- ✅ [Signal and evidence]
- ✅ [Signal and evidence]
### Potential Concerns
- ⚠️ [Concern and what to watch for]
### Unknown (Ask in Discovery)
- ❓ [Gap in understanding]
---
## Recommended Approach
**Best Entry Point:** [Person and why]
**Opening Hook:** [What to lead with based on research]
**Discovery Questions:**
1. [Question about their situation]
2. [Question about pain points]
3. [Question about decision process]
---
## Sources
- Source 1 (add URL when publishing)
- Source 2 (add URL when publishing)
Identify what to research:
- "Research Stripe" → Company research
- "Look up John Smith at Acme" → Person + company
- "Who is the CTO at Notion" → Role-based search
- "Intel on acme.com" → Domain-based lookup
Run these searches:
1. "[Company name]" → Homepage, about page
2. "[Company name] news" → Recent announcements
3. "[Company name] funding" → Investment history
4. "[Company name] careers" → Hiring signals
5. "[Person name] [Company] LinkedIn" → Profile info
6. "[Company name] product" → What they sell
7. "[Company name] customers" → Who they serve
Extract:
If enrichment tools available:
1. Enrich company → Firmographics, funding, tech stack
2. Search people → Org chart, contact list
3. Enrich person → Email, phone, background
4. Get signals → Intent data, hiring velocity
Enrichment adds:
If CRM available:
1. Search for account by domain
2. Get related contacts
3. Get opportunity history
4. Get activity timeline
CRM adds:
1. Combine all sources
2. Prioritize enrichment data over web (more accurate)
3. Add CRM context if exists
4. Identify qualification signals
5. Generate talking points
6. Recommend approach
Focus on: Business overview, news, hiring, leadership
Focus on: Background, role, LinkedIn activity, talking points
Focus on: Product comparison, positioning, win/loss patterns
Focus on: Attendee backgrounds, recent news, relationship history