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Conversion copywriting formulas, headline templates, email copy patterns, landing page structures, CTA optimization, and writing style extraction. Activate for writing high-converting copy, crafting headlines, email campaigns, landing pages, or applying custom writing styles from assets/writing-styles/ directory.
Build high-converting SaaS affiliate programs with 20-40% commissions, KOL/KOC partnerships, and fraud prevention. Covers platform selection (PartnerStack, FirstPromoter, Rewardful), commission structures (recurring vs one-time, tiered), influencer outreach strategies, FTC/GDPR compliance, risk management, and case studies (Dropbox 3900%, PayPal 100M users). Use for designing affiliate programs, recruiting partners, optimizing conversion rates, preventing fraud, or scaling referral revenue.
Prompt + image gen. 6000+ examples. Dual-option: Standard (Flash) or Creative (Pro). Generate infographics, thumbnails, avatars, product shots with Nano Banana.
Process and generate multimedia content using Google Gemini API for better vision capabilities. Capabilities include analyze audio files (transcription with timestamps, summarization, speech understanding, music/sound analysis up to 9.5 hours), understand images (better image analysis than Claude models, captioning, reasoning, object detection, design extraction, OCR, visual Q&A, segmentation, handle multiple images), process videos (scene detection, Q&A, temporal analysis, YouTube URLs, up to 6 hours), extract from documents (PDF tables, forms, charts, diagrams, multi-page), generate images (text-to-image with Imagen 4, editing, composition, refinement), generate videos (text-to-video with Veo 3, 8-second clips with native audio). Use when working with audio/video files, analyzing images or screenshots (instead of default vision capabilities of Claude, only fallback to Claude's vision capabilities if needed), processing PDF documents, extracting structured data from media, creating images/videos from text pr
Browser automation, debugging, and performance analysis using Puppeteer CLI scripts. Use for automating browsers, taking screenshots, analyzing performance, monitoring network traffic, web scraping, form automation, and JavaScript debugging.
Activate when users ask about Claude Code installation, slash commands (/plan, /fix, /content, /docs, /design, /git), creating/managing Agent Skills, configuring MCP servers, setting up hooks/plugins, IDE integration (VS Code, JetBrains), CI/CD workflows, enterprise deployment (SSO, RBAC, sandboxing), troubleshooting authentication/performance issues, or advanced features (extended thinking, caching, checkpointing).
Implement features end-to-end with smart intent detection. Accepts natural language or plan paths. Auto-routes to appropriate workflow (fast, auto, parallel, code).
| name | copywriting |
| description | Conversion copywriting formulas, headline templates, email copy patterns, landing page structures, CTA optimization, and writing style extraction. Activate for writing high-converting copy, crafting headlines, email campaigns, landing pages, or applying custom writing styles from assets/writing-styles/ directory. |
| license | MIT |
Formulas, templates, patterns, and writing styles for high-converting copy.
Load: references/writing-styles.md | Full catalog: assets/writing-styles/default.md (50 styles)
Extract styles from multi-format files:
python .claude/skills/copywriting/scripts/extract-writing-styles.py --list # List files
python .claude/skills/copywriting/scripts/extract-writing-styles.py --style <name> # Extract style
Formats: .md .txt .pdf .docx .xlsx .pptx .jpg .png .mp4 (docs/media need GEMINI_API_KEY)
Load: references/copy-formulas.md
| Formula | Structure | Best For |
|---|---|---|
| AIDA | Attention → Interest → Desire → Action | Landing pages, ads |
| PAS | Problem → Agitate → Solution | Email, sales pages |
| BAB | Before → After → Bridge | Testimonials, case studies |
| 4Ps | Promise → Picture → Proof → Push | Long-form sales |
| 4Us | Urgent + Unique + Useful + Ultra-specific | Headlines |
| FAB | Feature → Advantage → Benefit | Product descriptions |
Load: references/headline-templates.md
Patterns: "How to [X] without [Y]" • "[Number] ways to [benefit]" • "The secret to [outcome]" • "Why [belief] is wrong"
Load: references/email-copy.md
Subject lines: Curiosity gap • Benefit-driven • Question • Urgency
Load: references/landing-page-copy.md | references/cta-patterns.md
Hero: Headline (promise) → Subheadline (how) → CTA (action) → Social proof CTAs: "Start [verb]ing" • "Get [benefit]" • "Yes, I want [benefit]"
| File | Purpose |
|---|---|
references/writing-styles.md | 30 writing styles quick reference |
references/copy-formulas.md | AIDA, PAS, BAB, 4Ps, FAB formulas |
references/headline-templates.md | Headline patterns & templates |
references/email-copy.md | Email copy patterns |
references/landing-page-copy.md | Landing page structure |
references/cta-patterns.md | CTA optimization |
references/power-words.md | Power words by emotion |
references/social-media-copy.md | Platform-specific copy |
scripts/extract-writing-styles.py | Extract styles from multi-format files (PDF, DOCX, images) |
templates/copy-brief.md | Creative brief template |
Primary: copywriter | Related: brand-guidelines, content-marketing, email-marketing