strategy-pipeline

name	strategy-pipeline
description	Phase 11 procedure — capabilities → set_strategy_inputs → plan → apply → approve, plus 3-path blocker resolution (ask / build / defer). Covers WHOLE business surface via injected OPERATIONAL CONTEXT, not just what_we_sell.
license	MIT
metadata	{"author":"petr-royce","version":"1.1.0","phase":11}

Strategy pipeline (Phase 11)

Called by [[drive-business]] PATH B, or directly when the operator asks to plan an existing productized company.

Triggers

• company_plan
• company_capabilities
• company_plan_apply
• set up strategy
• capability audit
• 30 day plan
• marketing plan
• blockers
• strategy inputs

Pipeline (5 tools, in order)

1. company_capabilities(<slug>)

Audit vault + tools + skills. Writes capabilities.md. Returns structured map.

2. Research, propose recommendations, then capture inputs

Do NOT ask the operator blank questions. The agent has the research tools to ground every field. Operator's job is approve / modify / override, not fill blanks.

Research first (parallel where possible):

• browser_navigate(<url>) + browser_extract (homepage, /about, /pricing, /hire, /faq)
• web_search('<domain> competitors') and web_search('<industry> alternatives 2026')
• company_report(<slug>) — ledger gaps, pipeline state
• file_read companies/<slug>/company.yaml — declared channels, KPIs

Propose each field with one-line rationale in chat as a table:

Field	Recommended	Rationale
target_audience	<derived from homepage + /hire positioning>
competitors	<3-5 from web_search>	<industry/category>
current_challenges	<from ledger gaps + funnel friction>
unique_selling_points
primary_goals	<3-5 from list below>
strategy_mode	<one of: standard / unconventional / guerrilla / brand-awareness / controversial>
focus	<full / seo / geo / content / paid / social / email / brand>
budget_type + _amount + _period	suggest organic / 0 / monthly if no signal	operator-decided
risk_tolerance	suggest 50 (balanced) unless brand tone suggests higher	operator-decided
timeline_hint	suggest based on stage (e.g. "first paid customer in 30d")	operator-decided

Valid primary_goals: Brand Awareness, Lead Gen, Sales Growth, Retention, Thought Leadership, Community Building, Content Authority, Market Disruption, Competitive Advantage, AI Search Visibility.

Add: "Approve all, or tell me which to change."

After operator confirms/modifies: company_set_strategy_inputs(slug, …) — MODERATE. Uses the operator-approved values.

3. company_plan(<slug>, override_strategy_mode=…, override_focus=…)

Deterministically prepends OPERATIONAL CONTEXT (active schedules + last-7d ledger + prospect funnel + missions) so the strategy covers EVERY surface, not just what_we_sell. Writes strategy/proposed/<timestamp>.yaml.

4. company_plan_apply(<slug>) — MODERATE

Atomically:

• Detects blockers (5 types — see below)
• Mission + N goals (tactic_meta packed in plan_json) + schedules (from timeline.month1/2/3 via execution_priority)
• Writes voice_proposed.yaml from creativeDirections.hookTemplates
• Writes blockers.yaml
• Promotes proposed → active, archives prior

5. company_plan_approve(<slug>, note="…") — MODERATE

Operator finalize. Touches the strategy mission so arbiter ranks high.

Blocker resolution (3 paths)

Each blocker in blockers.yaml has resolution_proposal:

• ask: operator must act (credentials, business decisions). Surface in chat with build_hint.
• build: from_buildable_blockers arbiter candidate invokes self_create_plugin (build_method) or skill_promote. CRITICAL permission gates each build. In chat mode, only attempt if operator explicitly OKs.
• defer: operator marked tactic out of scope. Note and move on.

Surface coverage (CRITICAL)

The OPERATIONAL CONTEXT block lists every active surface (X growth, Pump.fun, email, prospect funnel, etc.). The resulting strategy MUST address each — not just what_we_sell. A single-surface strategy for a multi-surface business is a quality failure.

Hard rules

• ❌ Don't skip company_capabilities — no operational context = narrow strategy.
• ❌ Don't skip operator approval of strategy_inputs — those calls aren't yours.
• ❌ Don't promote proposal to active via file_write — use company_plan_apply.
• ❌ Don't call apply + approve back-to-back without surfacing blockers between.
• ❌ Don't invoke self_create_plugin on a build blocker without explicit chat OK.
• ❌ Don't re-plan a company with an active strategy unless operator asks.

Verify

• 5 steps ran in order
• strategy/active/strategy.yaml exists
• blockers.yaml surfaced to operator
• Voice seeded if hookTemplates populated
• Tactics span all surfaces from operational context