| name | sales-research |
| description | Best practices for prospect research including company analysis, contact profiling, and signal detection. Triggers when researching companies, contacts, or preparing for sales calls. |
Sales Research
Overview
This skill provides methodology and best practices for researching sales prospects. It covers company research, contact profiling, and signal detection to surface actionable intelligence.
Usage
The company-researcher and contact-researcher sub-agents reference this skill when:
- Researching new prospects
- Finding company information
- Profiling individual contacts
- Detecting buying signals
Research Methodology
Company Research Checklist
-
Basic Profile
- Company name, industry, size (employees, revenue)
- Headquarters and key locations
- Founded date, growth stage
-
Recent Developments
- Funding announcements (last 12 months)
- M&A activity
- Leadership changes
- Product launches
-
Tech Stack
- Known technologies (BuiltWith, StackShare)
- Job postings mentioning tools
- Integration partnerships
-
Signals
- Job postings (scaling = opportunity)
- Glassdoor reviews (pain points)
- News mentions (context)
- Social media activity
Contact Research Checklist
-
Professional Background
- Current role and tenure
- Previous companies and roles
- Education
-
Influence Indicators
- Reporting structure
- Decision-making authority
- Budget ownership
-
Engagement Hooks
- Recent LinkedIn posts
- Published articles
- Speaking engagements
- Mutual connections
Resources
resources/signal-indicators.md - Taxonomy of buying signalsresources/research-checklist.md - Complete research checklist
Scripts
scripts/company-enricher.py - Aggregate company data from multiple sourcesscripts/linkedin-parser.py - Structure LinkedIn profile data
