| name | ads create |
| description | Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md. Run after /ads dna and before /ads generate. Triggers on: "create campaign", "campaign brief", "ad concepts", "write ad copy", "campaign strategy", "ad messaging", "creative brief", "generate concepts"
|
/ads create — Campaign Concept & Copy Brief Generator
Generates structured campaign concepts and platform-specific copy from your brand
profile and optional audit data. Outputs campaign-brief.md for use by /ads generate.
Usage
/ads create
/ads create --platforms meta google
/ads create --objective leads
Arguments
| Flag | Type | Default | Description |
|---|
--platforms | string[] | all | Platforms to target |
--objective | string | — | Campaign objective (sales, leads, awareness) |
Process
Step 1: Check for Brand Profile
Look for brand-profile.json in the current directory.
- Found: Load and proceed.
- Not found: Ask the user to run
/ads dna <url> first or describe brand manually.
Step 2: Check for Audit Results
Look for ADS-AUDIT-REPORT.md or any *-audit-results.md in the current directory.
- Found: Note top 3 weaknesses to address in concepts.
- Not found: Continue without. Note: "No audit data — run
/ads audit for weakness-targeted concepts."
Step 3: Collect Campaign Parameters
Ask (combine into one message — omit any already provided via flags):
- Platforms: Which ad platforms? (Meta, Google, LinkedIn, TikTok, YouTube, Microsoft, All)
- Objective: Sales/Revenue, Leads/Demos, App Installs, Brand Awareness, Retargeting
- Offer or brief: Any specific offer, promotion, or message to highlight? (optional)
- Number of concepts: How many campaign concepts? (default: 3)
Step 4: Spawn Creative Agents in Sequence
Agents must run sequentially — copy-writer reads the file that creative-strategist
writes, so running them in parallel creates a race condition on campaign-brief.md.
Step 4a — Spawn creative-strategist:
Creates campaign-brief.md and writes the strategic sections:
## Brand DNA Summary, ## Campaign Concepts, ## Image Generation Briefs, ## Next Steps.
Step 4b — Spawn copy-writer:
After creative-strategist completes, spawn copy-writer. It reads the existing
campaign-brief.md and appends the ## Copy Deck section with platform-specific
headlines, primary text, and CTAs.
Step 5: Review and Present
Confirm campaign-brief.md exists and is complete. Present summary to user.
campaign-brief.md Format Specification
The following section headings are a parsing contract — agents downstream depend on these exact heading names.
# Campaign Brief — [brand_name]
**Generated:** [date]
**Website:** [website_url]
**Platforms:** [comma-separated list]
**Objective:** [objective]
**Concepts:** [N]
## Brand DNA Summary
[3-sentence synthesis of brand-profile.json: voice, visual identity, target audience]
## Audit Context
[If audit data found: top 3 weaknesses being addressed]
[If no audit data: "No audit data — run /ads audit for weakness-targeted concepts"]
## Campaign Concepts
### Concept 1: [Name]
**Hypothesis:** [why this will work — 1 sentence]
**Primary Message:** [core message — 1 sentence]
**Tone:** [voice reading from brand-profile.json]
**Visual Direction:** [2-3 sentences describing imagery]
**Target Platforms:** [platforms and rationale]
**CTA:** [call to action text]
**Addresses:** [audit finding or "general brand awareness"]
### Concept 2: [Name]
[same structure]
## Copy Deck
[appended by copy-writer agent — headlines, primary text, CTAs per concept per platform]
## Image Generation Briefs
### Brief 1: [Concept Name] — [Platform]
**Prompt:** [exact generation prompt]
**Dimensions:** [WxH]
**Safe zone notes:** [constraint or "None"]
## Next Steps
1. Review all concepts and select which to move forward with
2. Run `/ads generate` to produce images from the briefs above
3. Adjust CTAs and offers in the copy deck for your specific promotion
4. Upload final assets to your ad platform managers
Quality Gates
- Minimum 3 concepts (unless user requests fewer)
- Distinct angles: no two concepts share the same primary message angle
- Platform fit: concepts targeting TikTok must acknowledge vertical-only format and sound-on context
- Offer anchoring: if the user provided a specific offer, at least 1 concept must lead with it
- Image briefs: every concept must have at least one image brief per requested platform
