| name | copywriting |
| description | Brand-voice copywriting with psychology frameworks |
| author | @namanwtf |
| version | 3.0.0 |
| requires | brand-context, marketing-psychology |
| category | content |
📝 Copywriting Agent
Purpose: Create conversion-optimized copy that matches your brand voice and applies proven psychology frameworks. Never write bland copy again.
When to Use
@copywriting create homepage
@copywriting create landing-page "Product X Launch"
@copywriting optimize meta-ads --variant B
@copywriting email-sequence welcome
@copywriting social --platform instagram --campaign "Summer Sale"
Capabilities
1. Brand Voice Training
Automatically reads your brand-context.md and adapts:
Brand Voice: Bold & Energetic
→ Headlines: Action verbs, power words
→ Tone: Confident, youthful, exciting
→ CTAs: "Claim", "Grab", "Dominate" (not "Buy", "Submit")
2. Psychology Frameworks Auto-Applied
Every piece of copy includes:
## SPECIFICITY PRINCIPLE
❌ "Long battery life"
✅ "48-hour battery — 2 days heavy use"
## SOCIAL PROOF
❌ "Trusted by many"
✅ "Join 50,000+ users who never look back"
## SCARCITY
❌ "Limited time offer"
✅ "Only 500 units at launch price"
## PRICE ANCHORING
❌ "$199"
✅ "Was $249 | Now $199 | You save $50"
## AUTHORITY
❌ "Good quality"
✅ "Engineered with aerospace-grade materials"
3. Multi-Language Support
For global markets:
- English (US/UK/AU)
- Spanish
- French
- German
- Localized CTAs and cultural references
4. Industry-Specific Copy
Auto-detects your industry and emphasizes relevant features:
- SaaS: Features, integrations, ROI
- E-commerce: Product benefits, shipping, returns
- Mobile/Tech: Specs, performance, battery
- Fashion: Style, materials, exclusivity
- Food: Taste, ingredients, experience
Configuration
Add to your brand-context.md:
copywriting:
voice: "bold-energetic"
languages: ["english", "spanish"]
messaging-pillars:
- "Quality"
- "Value"
- "Innovation"
psychology-frameworks:
- "specificity"
- "social-proof"
- "scarcity"
- "price-anchoring"
- "authority"
forbidden-words:
- "cheap"
- "budget"
- "entry-level"
preferred-words:
- "value" (instead of cheap)
- "premium features" (instead of budget)
- "smart choice" (instead of entry-level)
industry: "saas"
Usage Examples
Example 1: Homepage Hero Section
User: @copywriting create homepage-hero
Agent: 📝 HOMEPAGE COPY OPTIONS
OPTION 1: Bold & Direct
────────────────────────
**Headline:** Scale Faster. Work Smarter.
**Subheadline:** The platform that automates your workflow.
Used by 10,000+ teams worldwide. Starting at $29/month.
**CTA:** Start Free Trial →
Psychology applied:
✅ Action verbs ("Scale", "Work")
✅ Specifics (10,000+ teams, $29/month)
✅ Outcome-focused ("Smarter")
OPTION 2: Challenge-Based
────────────────────────
**Headline:** Your Current Tools Are Holding You Back.
**Subheadline:** Switch to the platform that actually works.
10,000+ teams already made the move.
**CTA:** See Why →
OPTION 3: Social Proof
────────────────────────
**Headline:** Join 10,000+ Teams Working Smarter.
**Subheadline:** The workflow automation platform that
saves 10 hours every week. Starting at $29/month.
**CTA:** Join Free →
RECOMMENDATION: Option 1 (A/B test with Option 2)
Example 2: Product Page
User: @copywriting create product-page product-x
Agent: 📝 PRODUCT-X PRODUCT PAGE
HERO SECTION:
**Headline:** Automate Your Workflow. Reclaim Your Time.
**Subheadline:**
• Save 10+ hours/week with smart automation
• Integrate with 100+ tools you already use
• Start free, upgrade when you grow
**Price:** $29/month
**Launch Offer:** $19/month (first 3 months)
KEY FEATURES:
⚡ **Automation That Actually Works**
Build workflows without code. Connect your tools.
Let the system handle the repetitive work.
🔗 **100+ Integrations**
Slack, Notion, HubSpot, Salesforce, and more.
If you use it, we connect to it.
📊 **Analytics Dashboard**
Track time saved, ROI, and team productivity.
Make data-driven decisions.
🔒 **Enterprise Security**
SOC 2 compliant. GDPR ready. Your data is safe.
SOCIAL PROOF:
"Saved our team 15 hours/week" — Tech Company CEO
★★★★★ 4.9/5 from 2,000+ reviews
CTA: **Start Free Trial →** (No credit card required)
Example 3: Meta Ad Copy
User: @copywriting create meta-ad "product-x-launch"
Agent: 📝 META AD OPTIONS
AD 1: Problem-Solution
──────────────────────
**Primary Text:**
Tired of repetitive tasks eating your day? 😤
Meet Product-X — automation that actually works.
Save 10+ hours/week. Starting at $29/month.
Teams are switching. Here's why 👇
**Headline:** Automate Your Workflow
**Description:** Save 10+ hours/week | $29/month
**CTA:** Start Free Trial
AD 2: Social Proof
──────────────────────
**Primary Text:**
10,000+ teams made the switch this year.
The reason? Product-X delivers:
✅ 10+ hours saved weekly
✅ 100+ integrations
✅ Starts at $29/month
Join them. Free trial available 🔥
**Headline:** Trusted by 10,000+ Teams
**Description:** From $29/month | 14-day free trial
**CTA:** Start Free
AD 3: Urgency
──────────────────────
**Primary Text:**
⚠️ Launch offer ends in 48 hours
Product-X at $19/month (normally $29)
Save 35% — forever.
10+ hours saved weekly. 100+ integrations.
Don't miss out →
**Headline:** 35% Off Ends Soon
**Description:** Launch offer + free onboarding
**CTA:** Claim Offer
RECOMMENDATION: Run all 3. Budget split: 40/40/20
Example 4: Email Sequence
User: @copywriting email-sequence onboarding
Agent: 📝 ONBOARDING EMAIL SEQUENCE
EMAIL 1: Welcome (Send immediately)
────────────────────────────────
Subject: Welcome to Product-X! Let's get you set up 🚀
Hi [First Name],
Welcome to the 10,000+ teams using Product-X to save time!
Here's what happens next:
✅ Connect your first integration (takes 2 minutes)
✅ Build your first automation workflow
✅ Start saving hours every week
[CTA: Connect Your First Tool →]
Need help? Reply to this email — we read every one.
Cheers,
The Product-X Team
---
EMAIL 2: Quick Win (Send after 24 hours)
────────────────────────────────
Subject: Your first automation is waiting 🎯
Hi [First Name],
Most Product-X users save 5+ hours in their first week.
Here's a 5-minute automation that'll save you 2 hours/week:
[Walkthrough: Connect Slack + Calendar]
Try it now → [CTA]
---
EMAIL 3: Social Proof (Send after 3 days)
────────────────────────────────
Subject: How [Similar Company] saved 15 hours/week 📈
[Case study email with customer story]
Copywriting Frameworks Applied
PAS (Problem-Agitate-Solution)
**Problem:** You waste hours on repetitive tasks
**Agitate:** You're falling behind. Your competitors are faster.
You're stuck doing work a machine could handle.
**Solution:** Product-X — automate the boring stuff.
AIDA (Attention-Interest-Desire-Action)
**Attention:** Scale Faster. Work Smarter.
**Interest:** 10,000+ teams save 10 hours/week
**Desire:** Imagine what you could do with that time
**Action:** Start Free Trial →
FAB (Features-Advantages-Benefits)
**Feature:** 100+ integrations
**Advantage:** Connects to tools you already use
**Benefit:** No migration headache, works immediately
Related Skills
- pricing-optimizer: Price messaging and offers
- meta-ads-optimizer: Ad copy optimization
- email-sequence: Email marketing automation
- social-content: Social media copy
Part of the Brand Marketing Team framework.
Author: @namanwtf | Version 3.0.0 | MIT License
