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Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".
| name | ads-budget |
| description | Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling". |
This skill was auto-converted from a Claude/BenAI-style skill into an OpenClaw-oriented skill file.
Use this skill with care:
/skill ...) as intent hints, not literal required commands.allowed-tools, MCP, plugin, browser, .claude, or AskUserQuestion references as portability notes, not guaranteed runtime features..claude/... paths against the current OpenClaw workspace before use.ads/references/budget-allocation.md for allocation frameworkads/references/bidding-strategies.md for strategy decision treesads/references/benchmarks.md for CPC/CPA benchmarksads/references/scoring-system.md for health score algorithm| Business Type | Primary | Secondary | Testing |
|---|---|---|---|
| SaaS B2B | Google Search, LinkedIn | Meta, YouTube | TikTok, Microsoft |
| E-commerce | Google Shopping, Meta | TikTok, YouTube | Microsoft, LinkedIn |
| Local Service | Google Search, Google LSA | Meta | Microsoft, YouTube |
| B2B Enterprise | LinkedIn, Google Search | Meta | Microsoft, TikTok |
| Info Products | Meta, YouTube | Google Search | TikTok |
| Mobile App | Meta, Google UAC | TikTok | Apple Search Ads |
| Real Estate | Google Search, Meta | YouTube | Microsoft |
| Healthcare | Google Search | Meta | Microsoft, YouTube |
| Finance | Google Search, Meta | Microsoft | |
| Agency (clients) | Varies by client | — | — |
| Platform | Minimum Daily | Learning Phase Budget |
|---|---|---|
| Google Search | $20/day | Sufficient for 15+ conv/month |
| Google PMax | $50/day | Sufficient for algorithm optimization |
| Meta | $20/day per ad set | ≥5x target CPA per ad set |
| $50/day Sponsored Content | 15+ conversions/month | |
| TikTok | $50/day campaign, $20/day ad group | ≥50x target CPA per ad group |
| Microsoft | No strict minimum | Sufficient for stable delivery |
Start
├─ <30 conversions/month?
│ └─ Use Maximize Clicks (cap CPC at benchmark)
│ └─ When >30 conv/month → Maximize Conversions
├─ 30-50 conversions/month?
│ └─ Use Maximize Conversions
│ └─ When stable CPA → Target CPA
├─ >50 conversions/month?
│ └─ Use Target CPA
│ └─ When revenue tracking → Target ROAS
└─ Revenue tracking active + >50 conv/month?
└─ Use Target ROAS
Never increase budget by more than 20% at a time:
| Scenario | Data Required | Action |
|---|---|---|
| CPA >3x target | ≥7 days data, ≥20 clicks | Pause immediately |
| No conversions | ≥$100 spend or ≥50 clicks | Pause and diagnose |
| CTR <50% of benchmark | ≥1,000 impressions | Kill creative, test new |
| ROAS <50% of target | ≥14 days data | Reduce budget 50% or pause |
MER = Total Revenue / Total Marketing Spend
Budget Allocation Health
Allocation Strategy: ████████░░ XX/100
Bidding Strategies: ██████████ XX/100
Scaling Readiness: ███████░░░ XX/100
Budget Sufficiency: █████░░░░░ XX/100
BUDGET-STRATEGY-REPORT.md — Full allocation and bidding analysisFull multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads accounts. Generates health score per platform and aggregate score. Use when user says "audit", "full ad check", "analyze my ads", "account health check", or "PPC audit".
Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, and Microsoft. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says "competitor ads", "ad spy", "competitive analysis", "competitor PPC", or "ad intelligence".
Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Collects brand context and creates branding.md if missing. Uses infographic-v2 for generating ad creatives. Use when user says "creative audit", "ad creative", "creative fatigue", "ad copy", "ad design", or "creative review".
Google Ads deep analysis covering Search, Performance Max, Display, YouTube, and Demand Gen campaigns. Evaluates 74 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Use when user says "Google Ads", "Google PPC", "search ads", "PMax", "Performance Max", or "Google campaign".
Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says "landing page", "post-click experience", "landing page audit", "conversion rate", or "landing page optimization".
LinkedIn Ads deep analysis for B2B advertising. Evaluates 25 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Use when user says "LinkedIn Ads", "B2B ads", "sponsored content", "lead gen forms", "InMail", or "LinkedIn campaign".