draft

name	draft
description	Create content draft from ideas using the Shipping Bible

---

description: Create content draft from ideas using the Shipping Bible

Create content draft: $ARGUMENTS

Philosophy

• Ship > Perfect
• Build in public
• Story > Features
• Time-box everything

IMPORTANT: Be direct

• Don't check if folders exist
• Just create the draft

Flow

1. Show available ideas from 05_Areas/content-creation/ideas/

   • List ideas with source notes
   • Ask which to draft (or use $ARGUMENTS if specified)

2. Determine content type:

   • Tweet (single post)
   • Thread (multi-post story)
   • LinkedIn (longer story format)
   • Blog (full article)
   • Video script (demo/tutorial)

3. Create draft in 06_Content/{{YYYY-MM-DD}}/{slug}/{type}.md:

   ---
   type: {tweet|thread|linkedin|blog|video}
   status: draft
   created: {{date}}
   source: [[{source-note}]]
   publish_date:
   ---
   # {Title}
   
   ## Hook
   {First line that grabs attention}
   
   ## Story
   {What + Why + How long it took}
   
   ## Key Points
   - {Point 1}
   - {Point 2}
   - {Point 3}
   
   ## CTA
   {What do you want them to do?}
   
   ## Draft
   {Actual content here}
   
   ---
   ## Pre-Launch Checklist
   - [ ] Teaser posted (24-48h before)
   - [ ] WIP shots shared
   - [ ] 3-5 people ready to engage
   - [ ] Demo video recorded (if applicable)
   - [ ] Captions added (video)
   
   ## Launch Checklist
   - [ ] Posted on primary platform
   - [ ] Cross-posted
   - [ ] Shared in communities
   - [ ] Responded to comments (first 2h)
   
   ## Post-Launch
   - [ ] Wins captured
   - [ ] Feedback noted
   - [ ] Retro done
   

4. Generate draft content based on type:

   Tweet:

   {Hook - one punchy line}
   
   {2-3 key points}
   
   {CTA + link}
   

   Thread:

   1/ {Hook}
   2/ {Context/Why}
   3/ {What I built}
   4/ {Key learning 1}
   5/ {Key learning 2}
   6/ {Demo/Screenshot}
   7/ {CTA}
   

   LinkedIn:

   I just built [THING] in [TIME].
   
   Here's what it does:
   → {Feature 1}
   → {Feature 2}
   → {Feature 3}
   
   Why I built it:
   {1-2 sentences}
   
   What I learned:
   {Key insight}
   
   Try it: [LINK]
   Star it: [GITHUB]
   
   #buildinpublic
   

   Blog: Full article structure with intro, sections, code examples, conclusion

   Video Script: Hook → Demo → Explain → CTA (60-90 sec for social)

Example

/draft "Systems > willpower" --thread

Output:

Created: 06_Content/2026-01-21/systems-over-willpower/thread.md
Type: Thread (7 tweets)
Source: [[life-systems-over-willpower]]
Next step: Write hook, then teaser post

Quick Templates

Teaser ideas (24-48h before):

• "Building something new this weekend..."
• "What if you could [solve problem] in [time]?"
• "48 hours until we ship [NAME]. Sneak peek:"

Hook formulas:

• "I just built X in Y time. Here's how:"
• "Most people think X. Actually, Y."
• "The secret to X isn't Y—it's Z."
• "I shipped this while tired. Here's what I learned:"

Notify (Optional)

If you have a notification hook configured in CLAUDE.md, run it with the summary.