// Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior.
| name | behavioral-product-design |
| description | Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior. |
Help the user apply behavioral science principles to product design using insights from behavioral economists and product leaders.
When the user asks for help with behavioral design:
Jackson Shuttleworth: "Once you hit seven days, loss aversion kicks in, and you retain." Design experiences that create something users feel they'd lose by leaving.
Kristen Berman: "Behavioral science uses insights on psychology to apply within real world problems—biases like present bias, status quo effect, and uncertainty aversion can be designed into product features to drive specific actions."
Use haptics, animations, and micro-interactions to create celebration moments that reinforce positive behavior. The "bend not break" philosophy means meeting users where they are rather than demanding perfection.
Every tap, every field, every decision point is friction. Behavioral design means ruthlessly removing friction from the paths you want users to take while adding appropriate friction to prevent mistakes.
Users tend to stick with default options. Set smart defaults that guide users toward successful outcomes.
For all 2 insights from 2 guests, see references/guest-insights.md
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