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ad-copy-writer

Creates performance-optimized advertising copy for paid campaigns. Generates headlines, descriptions, CTAs, and ad variations following platform-specific requirements. Includes A/B test variants and audience-specific messaging. Supports Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Pinterest Ads. Use when creating paid advertising campaigns from content.

Manus에서 실행

개요

설치 명령

npx skills add https://github.com/strategiert/seo-ops-magic --skill ad-copy-writer

이 명령을 Claude Code에 복사하여 붙여넣어 스킬을 설치하세요

출처

strategiert/seo-ops-magic

스타0

포크0

업데이트2026년 1월 18일 18:40

파일 탐색기

9 개 파일

SKILL.md

readonly

name	ad-copy-writer
description	Creates performance-optimized advertising copy for paid campaigns. Generates headlines, descriptions, CTAs, and ad variations following platform-specific requirements. Includes A/B test variants and audience-specific messaging. Supports Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Pinterest Ads. Use when creating paid advertising campaigns from content.

Ad Copy Writer

Erstellt conversion-optimierte Werbetexte für alle Paid-Advertising-Plattformen.

Quick Start

Input: Pillar Content (Artikel) + Zielgruppe + Kampagnenziel
Output: Vollständige Ad-Sets für alle Plattformen in JSON

Workflow

Content analysieren → USPs, Benefits, Pain Points extrahieren
Zielgruppe definieren → Persona aus AUDIENCE_PERSONAS.md
Kampagnenziel festlegen → Awareness, Traffic, Leads, Sales
Copywriting-Formel wählen → COPYWRITING_FORMULAS.md
Platform-Specs laden → PLATFORM_REQUIREMENTS.md
Varianten erstellen → Min. 3 pro Ad-Set für A/B Testing
Compliance prüfen → COMPLIANCE_RULES.md

Output Format

{
  "campaign": {
    "name": "Kampagnenname",
    "objective": "conversions|traffic|awareness|leads",
    "source_content_id": "uuid"
  },
  "ad_sets": [
    {
      "platform": "google_ads",
      "ad_type": "responsive_search",
      "variations": [
        {
          "headlines": ["H1", "H2", "H3", "..."],
          "descriptions": ["D1", "D2", "..."],
          "paths": ["path1", "path2"],
          "final_url": "https://..."
        }
      ]
    }
  ]
}

Unterstützte Plattformen

Platform	Templates	Specs
Google Ads	templates/google-ads/	Search, Display, Performance Max
Meta Ads	templates/meta-ads/	Facebook, Instagram
LinkedIn Ads	templates/linkedin-ads/	Sponsored Content, Message Ads
TikTok Ads	templates/tiktok-ads/	In-Feed, Spark Ads
Pinterest Ads	templates/pinterest-ads/	Standard, Video, Shopping

Copywriting-Grundprinzipien

Benefits > Features

❌ "Unser Tool hat 50+ Integrationen"
✅ "Verbinde alle deine Tools in 5 Minuten"

Spezifisch > Vage

❌ "Steigere deinen Umsatz"
✅ "Steigere deinen Umsatz um 47% in 90 Tagen"

Du > Wir

❌ "Wir bieten die beste Lösung"
✅ "Du bekommst Ergebnisse ab Tag 1"

Dringlichkeit (wenn authentisch)

❌ "Kaufe jetzt!!!"
✅ "Noch 3 Plätze im März verfügbar"

A/B Testing Strategie

Für jede Kampagne mindestens 3 Varianten erstellen:

Variante	Fokus	Beispiel-Hook
A	Problem/Pain	"Frustriert von [Problem]?"
B	Benefit/Outcome	"Erreiche [Ergebnis] in [Zeit]"
C	Social Proof	"[X] Unternehmen vertrauen uns"

Quick Reference: Zeichenlimits

Platform	Headline	Description
Google Search	30 chars	90 chars
Google Display	30 chars	90 chars
Meta	40 chars	125 chars (primary)
LinkedIn	70 chars	150 chars (intro)
TikTok	100 chars	100 chars
Pinterest	100 chars	500 chars

Details: PLATFORM_REQUIREMENTS.md

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Manages company social media presence across platforms. Creates content calendars, maintains brand voice, plans campaigns, and coordinates posting schedules. Handles multi-platform strategy and performance tracking. Use for company account social media planning and execution.

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content-translator

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Translates marketing content while preserving SEO value, brand voice, and cultural nuances. Handles localization of keywords, CTAs, and formatting conventions. Supports DE-EN bidirectional translation with focus on marketing/technical content. Use when translating articles, ads, or other marketing materials.

2026-01-180

editorial-researcher

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Researches and builds databases of journalists, editors, and influencers. Analyzes beats, coverage patterns, and contact preferences. Creates targeted media lists for PR campaigns. Use when building or updating journalist databases for outreach.

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employee-advocacy-manager

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Creates and manages employee advocacy content for personal LinkedIn profiles. Provides ready-to-post content with personalization guidelines. Handles tone adaptation for individual voices while maintaining brand alignment. Use when creating content for employee amplification programs.

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html-designer

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출처

strategiert

strategiert/seo-ops-magic

GitHub 저장소 열기 Creator 저장소 보기

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name	ad-copy-writer
description	Creates performance-optimized advertising copy for paid campaigns. Generates headlines, descriptions, CTAs, and ad variations following platform-specific requirements. Includes A/B test variants and audience-specific messaging. Supports Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Pinterest Ads. Use when creating paid advertising campaigns from content.

Ad Copy Writer

Erstellt conversion-optimierte Werbetexte für alle Paid-Advertising-Plattformen.

Quick Start

Input: Pillar Content (Artikel) + Zielgruppe + Kampagnenziel
Output: Vollständige Ad-Sets für alle Plattformen in JSON

Workflow

Content analysieren → USPs, Benefits, Pain Points extrahieren
Zielgruppe definieren → Persona aus AUDIENCE_PERSONAS.md
Kampagnenziel festlegen → Awareness, Traffic, Leads, Sales
Copywriting-Formel wählen → COPYWRITING_FORMULAS.md
Platform-Specs laden → PLATFORM_REQUIREMENTS.md
Varianten erstellen → Min. 3 pro Ad-Set für A/B Testing
Compliance prüfen → COMPLIANCE_RULES.md

Output Format

{
  "campaign": {
    "name": "Kampagnenname",
    "objective": "conversions|traffic|awareness|leads",
    "source_content_id": "uuid"
  },
  "ad_sets": [
    {
      "platform": "google_ads",
      "ad_type": "responsive_search",
      "variations": [
        {
          "headlines": ["H1", "H2", "H3", "..."],
          "descriptions": ["D1", "D2", "..."],
          "paths": ["path1", "path2"],
          "final_url": "https://..."
        }
      ]
    }
  ]
}

Unterstützte Plattformen

Platform	Templates	Specs
Google Ads	templates/google-ads/	Search, Display, Performance Max
Meta Ads	templates/meta-ads/	Facebook, Instagram
LinkedIn Ads	templates/linkedin-ads/	Sponsored Content, Message Ads
TikTok Ads	templates/tiktok-ads/	In-Feed, Spark Ads
Pinterest Ads	templates/pinterest-ads/	Standard, Video, Shopping

Copywriting-Grundprinzipien

Benefits > Features

❌ "Unser Tool hat 50+ Integrationen"
✅ "Verbinde alle deine Tools in 5 Minuten"

Spezifisch > Vage

❌ "Steigere deinen Umsatz"
✅ "Steigere deinen Umsatz um 47% in 90 Tagen"

Du > Wir

❌ "Wir bieten die beste Lösung"
✅ "Du bekommst Ergebnisse ab Tag 1"

Dringlichkeit (wenn authentisch)

❌ "Kaufe jetzt!!!"
✅ "Noch 3 Plätze im März verfügbar"

A/B Testing Strategie

Für jede Kampagne mindestens 3 Varianten erstellen:

Variante	Fokus	Beispiel-Hook
A	Problem/Pain	"Frustriert von [Problem]?"
B	Benefit/Outcome	"Erreiche [Ergebnis] in [Zeit]"
C	Social Proof	"[X] Unternehmen vertrauen uns"

Quick Reference: Zeichenlimits

Platform	Headline	Description
Google Search	30 chars	90 chars
Google Display	30 chars	90 chars
Meta	40 chars	125 chars (primary)
LinkedIn	70 chars	150 chars (intro)
TikTok	100 chars	100 chars
Pinterest	100 chars	500 chars

Details: PLATFORM_REQUIREMENTS.md