Market Research Analysts and Marketing Specialists

Business and Financial Operations Occupations · Job Skills & Competencies · SOC 13-1161 · 84,245 skills

Occupation context

These O*NET tasks describe the occupation. They provide context for this SOC mapping, but do not mean every listed Skill performs every task.

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

O*NET task statements are shown in their source language (English). Task data excerpted from the O*NET® 29.1 Database (USDOL/ETA) and used under CC BY 4.0.

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benchmark-methodology

Use after competitive-platform-analysis has produced a tiered competitor set. Scores each competitor across nine weighted dimensions (positioning, voice, visual craft, offer packaging, evidence, enterprise-readiness, thought leadership, pricing, client's strategic tension) with explicit 1–5 rubrics and a tension-plot. Precedes competitive-report-structure.

brand-discovery

Use when a brand needs to discover or articulate its identity through structured multi-session interviews. Covers purpose, positioning, audience, personality, voice, narrative, and founder-brand tension across 8 modules using laddering, 5 Whys, and projective techniques. Produces a resumable session with disk-persisted state and a master brandbook (90_SYNTHESIS.md).

competitive-platform-analysis

Use when scoping a competitive landscape — identifying, categorising, and score-filtering a competitor set before any benchmarking begins. Decides who counts as a competitor, which tier they belong to, and which sources to mine. First step in the three-skill competitive pipeline; precedes benchmark-methodology.

competitive-report-structure

Use after benchmark-methodology has produced scored competitor profile cards. Assembles findings into a decision-grade report: landscape map, competitor profiles, benchmarking matrix, white-space analysis, strategic recommendations, and team alignment trigger questions. Final step in the three-skill competitive pipeline.

Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.

Multi-platform content distribution across X, LinkedIn, Threads, and Bluesky. Adapts content per platform using content-engine patterns. Never posts identical content cross-platform. Use when the user wants to distribute content across social platforms.

Multi-source deep research using firecrawl and exa MCPs. Searches the web, synthesizes findings, and delivers cited reports with source attribution. Use when the user wants thorough research on any topic with evidence and citations.

market-research

Conduct market research, competitive analysis, investor due diligence, and industry intelligence with source attribution and decision-oriented summaries. Use when the user wants market sizing, competitor comparisons, fund research, technology scans, or research that informs business decisions.

Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.

market-research

Conduct market research, competitive analysis, investor due diligence, and industry intelligence with source attribution and decision-oriented summaries. Use when the user wants market sizing, competitor comparisons, fund research, technology scans, or research that informs business decisions.

実際のポスト、エッセイ、ローンチノート、ドキュメント、またはサイトコピーからソース派生の執筆スタイルプロファイルを構築し、コンテンツ、アウトリーチ、ソーシャルワークフロー全体でそのプロファイルを再利用します。ユーザーが一般的なAI執筆トロープなしで声の一貫性を望む場合に使用します。

connections-optimizer

レビュー優先の整理、フォロー/追加の推薦、ユーザーの実際の声で書かれたチャネル別ウォームアウトリーチのドラフトを通じて、ユーザーのXとLinkedInネットワークを再編成します。フォローリストを整理したい、現在の優先事項に向けて成長したい、または高品質な関係を中心にソーシャルグラフのバランスを取り直したい場合に使用します。