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Market Research Analysts and Marketing Specialists

Business and Financial Operations Occupations · Job Skills & Competencies · SOC 13-1161

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3 typical tasks from O*NET
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals