| name | ai-product-video |
| description | Specialized skill for AI product video generation. Use when you need product reveals, animated product shots, hero video banners, or e-commerce video content. Triggers on: product video, product reveal, animate product, hero video. Outputs professional product videos. |
AI Product Video
Transform static product images into cinematic video content. This skill handles product reveals, animated hero shots, 360 showcases, and e-commerce video — all the video types that make products feel premium and desirable.
Use this skill when: You have a product image to animate or need product-focused video content.
Route here from: ai-product-photo after image approval, or ai-creative-workflow for direct video needs.
Why This Skill Exists
The problem: Video content converts dramatically better than static images, but:
- Traditional product video requires expensive shoots
- Most AI video prompts produce generic, floaty results
- Different platforms need different video styles
- Wrong motion can cheapen even premium products
The solution: A systematic approach that:
- Uses proven commercial motion styles
- Matches motion to product category and positioning
- Leverages multi-model generation for quality selection
- Anchors animation to approved static images (I2V workflow)
Video Model Roster
Strategy: Generate with multiple models, present outputs for selection. Different models excel at different things.
| Model | Owner | Speed | Best For |
|---|
| Sora 2 | openai | ~80s | General quality, text comprehension |
| Veo 3.1 | google | ~130s | Audio generation, cinematic quality |
| Kling v2.5 Turbo Pro | kwaivgi | ~155s | People, natural motion, longer coherence |
Model Strengths & Weaknesses
Sora 2:
- Excellent prompt comprehension
- Good motion coherence
- Sometimes over-stylizes
- No native audio
Veo 3.1:
- Can generate matching audio
- Cinematic quality
- Slower generation
- Sometimes "interprets" prompts loosely
Kling v2.5:
- Best for human subjects
- Natural motion quality
- Longer video coherence
- Sometimes adds unwanted elements
When to Use Which
GENERAL PRODUCT → Sora 2 (reliable, fast)
NEEDS AUDIO → Veo 3.1 (native audio)
HAS PEOPLE → Kling v2.5 (best human motion)
UNCERTAIN → Run all 3, pick winner
I2V vs T2V: Why Image-First Wins
Image-to-Video (I2V) — RECOMMENDED
ai-product-photo → [approve image] → ai-product-video (I2V)
Why I2V is superior for products:
- Frame 1 is exactly what you approved
- Product appearance locked in
- Motion anchored to known composition
- Easy iteration without changing product
- If video fails, you still have the approved image
Text-to-Video (T2V)
Only use when:
- No source image available
- Need completely new composition
- Exploring motion concepts before committing to image
T2V requires extremely detailed prompts and often needs multiple attempts.
Motion Style Exploration
Don't lock into one motion style. Generate multiple approaches, pick the winner.
Why Motion Style Matters
The same product animated differently can feel:
- Premium vs cheap
- Innovative vs traditional
- Exciting vs calming
- Professional vs amateur
One style = hope. Multiple styles = informed choice.
5 Motion Style Directions
For any product, consider these distinct approaches:
Style 1 - Slow Reveal (Premium):
Slow cinematic push-in, dramatic lighting shifts,
atmospheric particles, elegant pacing, luxury feel
Style 2 - Orbit Showcase (360):
Camera smoothly orbits product, reveals all angles,
professional product demo, informational
Style 3 - Floating Premium (Tech):
Product floats weightlessly, gentle hover motion,
dreamlike quality, premium tech aesthetic
Style 4 - Dynamic Energy (Bold):
Fast camera moves, dramatic angles, high energy,
sports/action commercial aesthetic
Style 5 - Contextual/Lifestyle:
Product in use or setting, natural motion,
lifestyle commercial, relatable context
Style Decision Framework
| Product Positioning | Best Motion Style |
|---|
| Luxury/Premium | Slow Reveal or Floating Premium |
| Tech/Innovation | Floating Premium or Dynamic Energy |
| Practical/Everyday | Orbit Showcase or Contextual |
| Fashion/Lifestyle | Contextual or Slow Reveal |
| Sports/Action | Dynamic Energy |
| Food/Beverage | Slow Reveal or Contextual |
Motion Style Deep Dives
Slow Reveal (Premium)
The go-to for luxury and premium products. Builds anticipation, creates desire.
Slow cinematic push-in toward [product], smooth elegant motion,
dramatic spotlight illumination with subtle light shifts,
atmospheric dust particles drifting through light beam,
premium commercial reveal, luxurious pacing, 5 seconds
Key elements:
- Speed: Slow, deliberate (builds anticipation)
- Camera: Push-in (draws viewer to product)
- Lighting: Dramatic shifts (creates dimension)
- Atmosphere: Particles/bokeh (premium feel)
Variations:
+ gradual brightness increase (dawn reveal)
+ side lighting sweep (sculptural reveal)
+ spot to fill (dramatic to detailed)
+ emerging from darkness (mystery reveal)
Orbit Showcase (360)
Shows product from multiple angles. Informational but can be premium.
Camera smoothly orbits around [product], elegant 180-degree arc,
lighting shifts to reveal different surfaces and angles,
product remains perfectly centered, professional product showcase,
commercial demo quality, smooth continuous motion, 5 seconds
Key elements:
- Speed: Moderate, steady (professional)
- Camera: Orbiting (reveals all angles)
- Lighting: Shifts with camera (reveals features)
- Product: Centered, stable (not rotating itself)
Variations:
+ low angle orbit (powerful, imposing)
+ high angle orbit (overview, accessible)
+ half orbit with return (A-B-A motion)
+ orbit with zoom (combining movements)
Floating Premium (Tech)
Weightless, dreamlike quality. Perfect for tech products.
[Product] floating weightlessly in space, gentle hovering motion
with subtle micro-movements, soft rotating drift,
premium tech aesthetic, clean minimal environment,
dreamlike quality, smooth ethereal motion, 5 seconds
Key elements:
- Speed: Very slow (dreamlike)
- Motion: Floating, hovering (defies gravity)
- Environment: Clean, minimal (focus on product)
- Quality: Ethereal, otherworldly (premium tech)
Variations:
+ subtle particle field (space tech)
+ gentle light ripples (premium feel)
+ minimal rotation (revealing sides)
+ breathing motion (organic tech)
Dynamic Energy (Bold)
High energy for products that need excitement. Sports, gaming, lifestyle.
Dynamic reveal of [product], fast camera sweep with dramatic angles,
high energy motion with impact moment, bold lighting changes,
sports commercial aesthetic, exciting and engaging,
powerful reveal with kinetic energy, 5 seconds
Key elements:
- Speed: Fast, punchy (exciting)
- Camera: Dramatic angles, sweeps (energy)
- Lighting: Bold changes (dramatic)
- Feel: Impact, power (commanding)
Variations:
+ whip pan reveal (extreme speed)
+ crash zoom (sudden attention)
+ rotating explosion (dynamic start)
+ stop-motion style beats (rhythmic energy)
Contextual/Lifestyle
Product in realistic use or setting. Relatable, aspirational.
[Product] in [setting], natural environmental motion,
[person interacting/environmental movement/ambient motion],
lifestyle commercial quality, authentic feel,
relatable context, aspirational but believable, 5 seconds
Key elements:
- Speed: Natural pace (realistic)
- Motion: Environmental (wind, hands, ambient)
- Setting: Realistic context (relatable)
- Feel: Authentic (not over-produced)
Variations:
+ morning light shift (time passing)
+ hand reach/grab (product use)
+ environmental wind (outdoor context)
+ steam/condensation (food/beverage)
Camera Motion Vocabulary
Master these terms for precise motion control.
Camera Movements
| Movement | Description | Best For |
|---|
| Push-in | Camera moves toward subject | Reveals, focus, intimacy |
| Pull-out | Camera moves away from subject | Context reveal, endings |
| Orbit | Camera circles subject | 360 showcase, features |
| Dolly | Smooth lateral movement | Panning reveals, scanning |
| Crane | Vertical movement | Grand reveals, overhead |
| Tracking | Following movement | Motion, lifestyle |
Motion Speeds
| Speed | Description | Creates |
|---|
| Slow | Deliberate, elegant | Premium, luxury, contemplation |
| Moderate | Natural pace | Professional, informational |
| Fast | Quick, dynamic | Energy, excitement, urgency |
| Variable | Speed changes | Drama, emphasis, rhythm |
Subject Movements
| Movement | Description | Best For |
|---|
| Float | Gentle hovering | Tech, premium, dreamlike |
| Rotate | Spinning on axis | Feature reveal, 360 |
| Shimmer | Light play across surface | Luxury, jewelry, metallic |
| Settle | Coming to rest | Endings, product placement |
| Rise | Ascending motion | Reveals, emergence |
Atmospheric Elements
| Element | Description | Creates |
|---|
| Particles | Floating dust/light | Premium, cinematic |
| Bokeh | Background blur animation | Focus, depth |
| Light shift | Changing illumination | Drama, dimension |
| Reflections | Moving light on surfaces | Luxury, quality |
| Shadows | Shadow movement | Time, drama |
Product Category Deep Dives
Electronics & Tech
Motion characteristics:
- Controlled reflections moving across surfaces
- Subtle LED/screen glow animation
- Premium tech aesthetic
- Clean, precise motion
[Tech product] with controlled reflections moving across
metallic surfaces, subtle indicator lights glowing,
premium technology commercial motion, clean precise aesthetic,
professional tech showcase, sophisticated reveal
Best styles: Floating Premium, Slow Reveal
Avoid: Chaotic motion, uncontrolled reflections
Fashion & Apparel
Motion characteristics:
- Natural fabric movement
- Subtle wind/flow effects
- Fashion editorial quality
- Elegant, aspirational
[Apparel item] with natural fabric movement, subtle wind effect
creating gentle flow, fashion commercial motion quality,
elegant and aspirational, editorial photography in motion
Best styles: Slow Reveal, Contextual
Avoid: Stiff fabric, unnatural movement
Food & Beverage
Motion characteristics:
- Rising steam (hot items)
- Condensation (cold items)
- Fresh ingredient motion
- Appetizing reveal
[Food/beverage product] with [steam rising/condensation forming],
fresh appetizing motion, food commercial aesthetic,
delicious reveal, mouth-watering presentation,
warm inviting tones in motion
Best styles: Slow Reveal, Contextual
Key elements: Steam, pour, drip, fresh
Beauty & Cosmetics
Motion characteristics:
- Smooth texture reveals
- Shimmer and sparkle
- Luxury beauty aesthetic
- Elegant product motion
[Beauty product] with smooth cream/liquid texture in motion,
subtle shimmer and light play, luxury beauty commercial aesthetic,
elegant product reveal, premium cosmetic presentation,
sophisticated and aspirational
Best styles: Slow Reveal, Floating Premium
Avoid: Fast motion, harsh lighting
Jewelry & Watches
Motion characteristics:
- Sparkling reflections
- Light dancing across facets
- Luxury slow motion
- Elegant rotation
[Jewelry/watch] with sparkling reflections, light dancing
across precious surfaces and facets, luxury jewelry commercial,
elegant slow rotation revealing brilliance,
premium positioning, sophisticated motion
Best styles: Slow Reveal, Orbit Showcase
Key: Controlled sparkle, not chaotic reflections
Furniture & Home
Motion characteristics:
- Environmental context motion
- Natural light shifts
- Lifestyle integration
- Scale demonstration
[Furniture/home product] in styled room setting,
natural light shifting through window, environmental motion,
lifestyle interior commercial, aspirational home aesthetic,
showing product in context, inviting atmosphere
Best styles: Contextual, Slow Reveal
Key: Show scale, show in use
Sound Design Considerations
When to Use Audio
Veo 3.1 can generate matching audio. Consider:
| Content Type | Audio Recommendation |
|---|
| Premium reveal | Subtle ambient + bass swell |
| Tech product | Electronic tones, clean |
| Lifestyle | Environmental sounds |
| Food | Sizzle, pour, crunch |
| Fashion | Music-driven |
Audio Prompt Additions (Veo 3.1)
With accompanying audio:
+ subtle cinematic bass swell on reveal
+ ambient room tone with product sounds
+ gentle electronic undertone
+ natural environmental audio
When to Skip Audio
- Will add music in post
- Platform auto-mutes
- Need flexibility for voiceover
- Clean audio for other edit
Platform Specifications
Hero Banners (Website)
Ratio: 16:9
Duration: 5-8 seconds
Loop: Clean loop or freeze-end
Motion: Premium reveal or floating
Quality: High bitrate, clean compression
Instagram Feed
Ratio: 1:1 (square) or 4:5 (portrait)
Duration: 5-15 seconds
Loop: Seamless loops perform best
Motion: Scroll-stopping first frame
Quality: Mobile-optimized
Instagram Stories/Reels
Ratio: 9:16 (vertical)
Duration: 5-15 seconds
Loop: Optional
Motion: Vertical-optimized composition
Quality: Mobile-first
Safe Zone: Avoid top/bottom UI areas
TikTok
Ratio: 9:16 (vertical)
Duration: 5-15 seconds
Style: More dynamic, native aesthetic
Motion: Not over-produced
Quality: Mobile-optimized
Product Pages
Ratio: 16:9 or 1:1
Duration: 5-15 seconds
Loop: Clean loops
Motion: Informational (orbit, features)
Quality: Fast loading
Execution Workflow
Step 1: Source Image
Option A: Use approved image from ai-product-photo
Source: [approved product image URL]
Ratio: [must match desired video ratio]
Option B: Generate image first
Route to ai-product-photo → approve → return here
Step 2: Motion Style Selection
Choose approach or generate multiple for comparison:
□ Slow Reveal (Premium)
□ Orbit Showcase (360)
□ Floating Premium (Tech)
□ Dynamic Energy (Bold)
□ Contextual/Lifestyle
□ Explore multiple (generate 2-3 approaches)
Step 3: Construct Motion Prompt
Formula:
[Motion style template] + [Product-specific additions] +
[Category modifications] + [Duration] + [Quality terms]
Step 4: Multi-Model Generation
Run same prompt through selected models:
Sora 2:
{
"model_owner": "openai",
"model_name": "sora-2",
"input": {
"prompt": "[motion prompt]",
"first_frame_image": "[source image URL]",
"aspect_ratio": "[16:9/9:16/1:1]",
"duration": "5s"
}
}
Veo 3.1:
{
"model_owner": "google",
"model_name": "veo-3.1",
"input": {
"prompt": "[motion prompt]",
"image": "[source image URL]",
"aspect_ratio": "[16:9/9:16/1:1]",
"generate_audio": true
}
}
Kling v2.5:
{
"model_owner": "kwaivgi",
"model_name": "kling-v2.5-turbo-pro",
"input": {
"prompt": "[motion prompt]",
"start_image": "[source image URL]",
"aspect_ratio": "[16:9/9:16/1:1]"
}
}
Run in parallel. Poll for completion (~2-3 minutes each).
Step 5: Present Options
## Product Video Options Generated
**Source Image:** [URL]
**Motion Style:** [style description]
**Aspect Ratio:** [ratio]
### Option 1: Sora 2
**Video URL:** [URL]
**Generation Time:** ~80s
**Notes:** [any observations]
### Option 2: Veo 3.1 (with audio)
**Video URL:** [URL]
**Generation Time:** ~130s
**Notes:** [any observations]
### Option 3: Kling v2.5
**Video URL:** [URL]
**Generation Time:** ~155s
**Notes:** [any observations]
**Which output do you prefer?**
- Motion quality?
- Matches product positioning?
- Ready to approve or try different style?
Step 6: Approve or Iterate
- Approved: Deliver selected video
- Close but not right: Adjust prompt, regenerate
- Wrong style: Try different motion approach
- Technical issue: Debug, regenerate
Quality Checklist
Technical Quality
Motion Quality
Commercial Quality
Platform Fit
Common Issues & Solutions
| Issue | Cause | Solution |
|---|
| Product morphs/changes | Model interpretation | Simpler motion prompt, use I2V |
| Motion too fast | Prompt too energetic | Add "slow," "elegant," "smooth" |
| Motion too slow | Over-specified slowness | Adjust speed terms |
| Wrong elements appear | Model hallucination | Simpler prompt, different model |
| Reflections wrong | Uncontrolled light | Add "controlled reflections" |
| Looks cheap | Wrong motion style | Match style to positioning |
| Doesn't loop | Not specified | Add "seamless loop" to prompt |
| Wrong aspect | Default used | Specify ratio in API call |
| No audio (Veo) | Not enabled | Set generate_audio: true |
| Background changes | Unstable composition | Use cleaner source image |
Iteration Strategies
When Motion Is Close But Not Right
Problem: Almost there but something's off
Strategy: Targeted prompt adjustments
Too fast → add "slow," "elegant," "deliberate"
Too static → add "dynamic," "moving," "shifting"
Too chaotic → add "smooth," "controlled," "stable"
Wrong mood → adjust atmosphere terms
When Motion Is Completely Wrong
Problem: Output doesn't match intent
Strategy: Different approach entirely
Don't iterate on broken foundation:
- Try different motion style
- Try different model
- Simplify prompt dramatically
- Check source image quality
When Technical Issues Occur
Problem: Artifacts, morphing, glitches
Strategy: Technical fixes
- Use cleaner source image
- Simpler motion request
- Different model
- Lower complexity prompt
Output Format
Single Output
## Product Video Generated
**Product:** [name]
**Motion Style:** [style]
**Model:** [selected model]
**Aspect Ratio:** [ratio]
**Duration:** [seconds]
**Video URL:** [URL]
**Motion Prompt Used:**
> [full prompt for reference]
**Quality Check:**
- [ ] Motion quality
- [ ] Product consistency
- [ ] Platform appropriate
- [ ] Commercial quality
**Feedback?**
- Motion style right?
- Speed appropriate?
- Ready to approve or iterate?
Multi-Option Output
## Product Video Options
**Source Image:** [URL]
**Motion Style:** [style]
### Option 1: [Model]
- URL: [video URL]
- Observations: [notes]
### Option 2: [Model]
- URL: [video URL]
- Observations: [notes]
### Option 3: [Model]
- URL: [video URL]
- Observations: [notes]
**Select preferred output:**
- [ ] Option 1
- [ ] Option 2
- [ ] Option 3
- [ ] Try different motion style
Integration with Pipeline
PRODUCT VIDEO PIPELINE
┌─────────────────────────────────────────┐
│ Request arrives │
│ → Direct or from ai-creative-workflow │
│ → Source image required? │
└─────────────────────────────────────────┘
│
┌───────────┴───────────┐
▼ ▼
┌──────────────────┐ ┌──────────────────┐
│ Has source │ │ Needs source │
│ image │ │ image │
└───────┬──────────┘ └────────┬─────────┘
│ │
│ ▼
│ ┌──────────────────┐
│ │ ai-product- │
│ │ photo │
│ │ → Generate │
│ │ → Approve │
│ └────────┬─────────┘
│ │
└───────────┬───────────┘
▼
┌─────────────────────────────────────────┐
│ Motion Style Selection │
│ → Single style or multiple exploration │
└─────────────────────────────────────────┘
│
▼
┌─────────────────────────────────────────┐
│ ai-product-video (THIS SKILL) │
│ → Construct motion prompt │
│ → Multi-model generation │
│ → Present options │
│ → User selects winner │
└─────────────────────────────────────────┘
│
┌───────────┴───────────┐
▼ ▼
┌──────────────────┐ ┌──────────────────┐
│ Delivery │ │ Route to │
│ → Final video │ │ ai-talking-head │
│ │ │ → Add voiceover │
└──────────────────┘ └──────────────────┘
Handoff Protocols
Receiving from ai-product-photo
Receive:
source_image: "[approved image URL]"
product: "[product name]"
aspect_ratio: "[ratio]"
style_direction: "[if established from image session]"
platform: "[destination platform]"
Receiving from ai-creative-workflow
Receive:
product: "[product name]"
video_purpose: "[hero/social/product page/etc.]"
motion_style: "[if specified]"
platform: "[destination platform]"
source_image: "[if available]"
Returning to Workflow
Return:
status: "complete" | "needs_iteration" | "needs_different_approach"
deliverables:
- url: "[video URL]"
model: "[which model]"
duration: "[seconds]"
aspect_ratio: "[ratio]"
has_audio: true/false
prompt_used: "[motion prompt]"
additional_options_generated: true/false
Routing to Talking Head
Route to ai-talking-head:
video_url: "[approved product video]"
voiceover_needed: true
voiceover_content: "[script or description]"
integration_style: "[overlay/transition/split]"
Pro Tips
What Makes Product Video Work
- Motion matches positioning — Premium products need premium motion
- Less is often more — Subtle motion > chaotic movement
- First frame matters — Thumbnail is first impression
- Consistency throughout — Product should be recognizable entire duration
- Purpose-driven motion — Every movement should have reason
Common Mistakes to Avoid
- Over-animated — Too much motion cheapens products
- Wrong speed — Fast motion for luxury = mistake
- Generic prompts — "Product reveal" is too vague
- Ignoring source — Bad source image = bad video
- Single model reliance — Different models excel differently
The 80/20 of Product Video
80% of results come from:
- Quality source image (I2V workflow)
- Appropriate motion style for product
- Speed matching product positioning
- Clean, simple motion prompts
Get these four right and you'll outperform most AI product videos.
Example Prompts (Complete)
Tech Hero Reveal
Slow cinematic push-in toward premium wireless headphones,
floating weightlessly against dark gradient background,
dramatic spotlight shifts revealing metallic surfaces,
controlled reflections moving across ear cups,
atmospheric particles drifting through light beam,
premium technology commercial, smooth elegant motion,
5 seconds, 16:9
Skincare Orbit
Camera smoothly orbits luxury skincare serum bottle,
elegant 180-degree arc revealing glass bottle from all angles,
light shifts to reveal golden serum liquid inside,
clean white environment, professional product showcase,
beauty commercial quality, sophisticated motion,
5 seconds, 1:1 square
Food Reveal
Slow reveal of artisan coffee package on rustic wooden surface,
steam rising from freshly poured cup nearby,
morning light shifting through window, warm golden tones,
fresh coffee beans gently settling, appetizing motion,
food commercial aesthetic, inviting atmosphere,
5 seconds, 9:16 vertical
Watch Showcase
Premium watch floating with gentle hover motion,
light dancing across crystal and polished steel,
subtle rotation revealing dial details,
luxury jewelry commercial motion, elegant and sophisticated,
controlled sparkle on metal surfaces,
premium positioning, 5 seconds, 16:9
Fashion Wind
Silk scarf with natural wind movement creating elegant flow,
subtle fabric ripples and gentle billowing motion,
fashion editorial quality, aspirational and sophisticated,
light catching silk sheen as fabric moves,
lifestyle commercial aesthetic, 5 seconds, 4:5
