Write short-form video scripts for TikTok, Instagram Reels, and YouTube Shorts that promote affiliate products with strong hooks, demos, and CTAs. Use this skill when the user asks about TikTok scripts, Reels scripts, Shorts scripts, short-form video for affiliate marketing, or says "write a TikTok for X", "script a Reel promoting X", "YouTube Shorts script affiliate", "60-second video script", "hook for TikTok affiliate", "write a video promoting X", "TikTok script that converts", "short video script for product review", "viral TikTok affiliate script", "how to promote X on TikTok".
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name
tiktok-script-writer
description
Write short-form video scripts for TikTok, Instagram Reels, and YouTube Shorts that promote affiliate products with strong hooks, demos, and CTAs. Use this skill when the user asks about TikTok scripts, Reels scripts, Shorts scripts, short-form video for affiliate marketing, or says "write a TikTok for X", "script a Reel promoting X", "YouTube Shorts script affiliate", "60-second video script", "hook for TikTok affiliate", "write a video promoting X", "TikTok script that converts", "short video script for product review", "viral TikTok affiliate script", "how to promote X on TikTok".
Write punchy 30-60 second video scripts for TikTok, Instagram Reels, and YouTube
Shorts that stop the scroll, demo the product naturally, and drive affiliate link
clicks. Every script is structured for vertical video: hook → problem → demo →
result → CTA.
Stage
This skill belongs to Stage S2: Content
When to Use
User wants to promote an affiliate product on short-form video platforms
User has an affiliate program picked (from S1) and needs TikTok/Reels content
User asks for video script ideas for TikTok affiliate marketing
User wants a hook-first script that converts viewers to buyers
User creates content on TikTok, Instagram Reels, or YouTube Shorts
Input Schema
{
product: {
name: string # (required) "HeyGen"
description: string # (optional) What it does — will be researched if missing
url: string # (optional) Affiliate link or product URL
reward_value: string # (optional) Commission info — never shown in script
}
duration: number # (optional, default: 45) Target duration in seconds: 15 | 30 | 45 | 60
platform: string # (optional, default: "tiktok") "tiktok" | "reels" | "shorts" | "all"
hook_style: string # (optional, default: auto) "question" | "shock" | "relatable" | "bold_claim" | "demo_first"
creator_persona: string # (optional) "beginner marketer" | "tech reviewer" | "productivity nerd"
has_product_access: boolean # (optional, default: true) Can creator do live demo?
personal_experience: string # (optional) Real experience to weave in
audience: string # (optional) "freelancers" | "small business owners" | "students"
}
Workflow
Step 1: Research the Product
If product details are sparse, use web_search "[product name] what it does tutorial" to find:
The single most impressive thing the product does (demo-able in <20 seconds)
The main pain it eliminates (hook material)
A specific result users achieve (e.g., "make a talking avatar video in 2 minutes")
Any free trial or free tier (reduces friction for CTA)
Concrete specifics > vague claims. "Creates a 2-minute video in 30 seconds" beats
"saves time on video creation".
Step 1.5: Analyze Top Performing TikToks (data-driven)
Before selecting hook style, see what's actually winning in this niche on TikTok:
If trending-content-scout ran earlier:
Use TikTok-specific data from top_content
Extract: winning hooks, optimal duration, top creators' styles
Use engagement_benchmark to set a target engagement score
If content-angle-ranker provided a recommended_angle → use it
If no scout data (quick mode):
web_search "[product name] tiktok" → find top TikTok videos
web_search "best [niche] tiktok viral" → find format patterns
web_search "[product name] tiktok review" → see existing content
Note view counts, styles, and durations visible in search results
Apply findings to script:
If demo_first hooks have 2x engagement in this niche → default to demo_first
If 30-45s videos outperform 60s → adjust duration target
If a specific creator style dominates → note as reference (adapt, don't copy)
If engagement_benchmark.median_views is known → aim to beat it with better hook + format
This step takes <2 minutes but can 3x the script's potential by building on
proven patterns instead of guessing.
Step 2: Select the Hook Style
Short-form video is won or lost in seconds 1-3. Pick the hook based on the product's
strongest angle:
Hook Style
Template
Best For
Question
"What if you could [result] without [pain]?"
Products that remove a hard task
Shock/Stat
"I replaced [expensive thing] with a $[price]/mo tool"
Cost/efficiency wins
Relatable
"[Frustrating situation]? Same. Then I found this."
Niche audience pain
Bold Claim
"This [tool] is the reason I [impressive result]"
Strong ROI proof
Demo First
[Open with screen recording of the coolest feature immediately]
Visual/AI tools
Story Opener
"6 months ago I was [before state]. Now [after state]. Here's why."
Transformation
For AI tools and visual products → Demo First almost always wins on TikTok.
For SaaS productivity tools → Relatable or Shock/Stat hooks work well.
Step 3: Structure the Script
Every script follows this structure (adapt timing to duration):
For 45-second scripts:
0-3s: Hook (spoken + on-screen text)
3-8s: Relatable pain or setup
8-30s: Live demo OR narrated walkthrough of key feature
30-38s: Specific result / proof
38-44s: CTA (bio link, comment for link, or "link in bio")
## TikTok Script: [Product Name] ([Duration]s)
**Hook Style:** [Style name]
**Platform:** [TikTok / Reels / Shorts]
**Target Audience:** [Who this is for]
---
### Script
| Time | Visual | Spoken | Text Overlay |
|------|--------|--------|-------------|
| 0-3s | [What's on screen] | "[Hook line]" | [On-screen text] |
| 3-8s | [Visual] | "[Spoken]" | [Overlay] |
| ... | ... | ... | ... |
---
### Caption
[Full caption text — optimized for TikTok SEO]
**Hashtags:** #[tag1] #[tag2] #[tag3] (5-8 tags max)
---
### Production Notes
- **Film:** [Camera vs screen recording breakdown]
- **Music:** [BPM and mood suggestion]
- **Best time to post:** [Platform-specific optimal time]
- **Disclosure:** #ad text overlay appears at [timecode] for [X] seconds
---
### Hook Alternatives
Want a different opening? Try:
- **[Hook Style 2]:** "[Alternative opening line]"
- **[Hook Style 3]:** "[Alternative opening line]"
Error Handling
No product info: Ask what product they're promoting. If they came from S1, pull
recommended_program from context.
Product isn't visual / hard to demo: Shift to reaction/testimonial format —
creator's face on screen reacting to the tool, narrating the discovery.
User has no product access: Write a "third-person discovery" script —
"My friend showed me this tool and I had to share it"
Duration feels too long for the content: Cut the demo to single strongest moment.
If 30s still feels crowded, suggest two separate videos (problem setup + solution).
Platform unspecified: Default to TikTok. Mention Reels and Shorts are the same script
with minor caption/hashtag adjustments.
Examples
Example 1:
User: "Write a 45-second TikTok script for HeyGen"
→ Research: HeyGen creates AI avatar videos, talking head from text
→ Hook: Demo first — open with a finished AI video playing
→ Script: [0-3s] Show output video → [3-8s] "Made this in 2 minutes, no camera" →
[8-30s] Screen record: paste script → avatar speaks → [30-38s] "Used this for
my client, saved 4 hours" → [38-44s] "Link in bio, 30-day free trial" → [44-45s] "#ad overlay"
Example 2:
User: "TikTok script for Notion affiliate, targeting students"
→ Hook: Relatable — "POV: it's 2am before finals and your notes are chaos"
→ Demo: Notion AI organizing scattered notes into a study guide
→ CTA: "Free forever plan — link in bio"
→ Caption: "study with me + notion hacks" for algorithm reach
Example 3:
User: "I need 3 different hooks for a ConvertKit TikTok script"
→ Write hook-only variants: Question / Shock / Bold Claim
→ Full script for the strongest one, alternative openings for others
→ Note which hook style historically performs best for SaaS on TikTok
References
shared/references/ftc-compliance.md — disclosure rules for short-form video
shared/references/affiliate-glossary.md — reward_type and program terminology
shared/references/platform-rules.md — TikTok/Reels/Shorts format specs
Revenue potential: TikTok affiliate videos average 1-3% bio link click rate. A video with 10,000 views = 100-300 bio link clicks. At 2% conversion and $50 commission = $100-300 per viral video
Benchmark: Top TikTok affiliates report $500-2,000/month from 3-5 videos per week. The algorithm rewards consistency — your 10th video performs better than your 1st
Key metric to track: Bio link clicks per video (use a link-in-bio tool with click tracking like Beacons or your own bio-link page from bio-link-deployer)
Do This Right Now (15 min)
Film the script TODAY — don't wait. The script is ready, your phone is the camera
Screen-record the product demo section (the hardest part to improvise)
Post on TikTok, then cross-post to Instagram Reels and YouTube Shorts (3 platforms, 1 video)
Add your affiliate link to your bio before posting
Track Your Results
After 5 videos, check: which hook style got the highest completion rate? Which video drove the most bio link clicks? Use that hook style for your next 5 videos.
Next step — copy-paste this prompt:
"Schedule my TikTok content for the next 30 days" → runs social-media-scheduler
Flywheel Connections
Feeds Into
social-media-scheduler (S5) — scripts ready to schedule for filming/posting
content-pillar-atomizer (S2) — successful scripts become content to atomize further
Fed By
trending-content-scout (S1) — top TikTok content + engagement data + winning hooks
content-angle-ranker (S1) — recommended angle with format, hook, and parameters
affiliate-program-search (S1) — recommended_program product data
purple-cow-audit (S1) — remarkable angles for script hooks
content-pillar-atomizer (S2) — atomized TikTok scripts from pillar content
Feedback Loop
Video view count and completion rate reveal which hook styles work → optimize hook selection
